 | March 20, 2012 | News for the food, beverage and consumer packaged goods industry |  |  |
- P&G's licensed products become $3B a year in found money
Procter & Gamble's licensing partners are making a reported $3 billion per year in sales of products like Mr. Clean and Pampers Kandoo. P&G's licensing partners often innovate new production or marketing innovations that improve a brand's performance. "Small guys like us help contribute ideas to their core business," says One Resources' Bob Lackey, a Febreze licensee. The Wall Street Journal (3/19)        - There's nothing timid about cheese
Culinary trends including local sourcing and interest in bold flavors are embodied in cheese, according to an annual report from the International Dairy-Deli-Bakery Association. Expanding categories include bold flavors, Hispanic cheese and artisan cheese with flavorful ingredients such as wasabi, truffles and bacon. Progressive Grocer (3/19) - Prepared-food category heats up
Food retailers are taking prepared food to the next level, with offerings including a crawfish boil at Rouses Markets in Louisiana and a Vietnamese takeout restaurant at Kowalski's Markets in Minnesota. Super Foodtown stores in New Jersey promote $6 hot meals that include two sides, as well as plated meals ready to be grabbed from a self-serve case. Supermarket News (3/19)  | Learn how Oka b. stays a step ahead with eCommerce solutions from Amazon
In this case study you’ll learn about eCommerce solutions from Amazon that have driven business results for Oka b. — a U.S. manufacturer of casual footwear — and helped them achieve greater business success. Download the case study. |
 | Corporate Social Responsibility |  |  | | |  |  - What Procter & Gamble's digital push really means
Procter & Gamble's effort to slash its marketing budget by $10 billion through an increased focus on digital campaigns won't lead the company to abandon conventional outreach, writes Tracy Stokes. TV will remain the foundation of P&G's brand-building efforts, especially in the U.S., but the company will use digital to reach foreign audiences and to build buzz for its smaller brands. "Household names like Tide and Bounty will continue to rely on TV, with digital integrated as part of a multi-channel brand building plan," Stokes predicts. Forrester.com/Tracy Stokes' Blog (3/19)  | ROI of Social Media: Myths, Truths and How to Measure
This guide provides real social media ROI calculations and measurements, proven social media success stories, and social media metrics for different professionals - PR, Customer Service, Marketers and more. Learn to measure your metrics and distinguish your brand. |
 - Kroger: One company with many names and variations
Kroger, the nation's largest supermarket chain, is far from homogenous, with a dozen banners and with stores that vary depending on the market. "I think they are trying to take those best practices that they have learned, like their fuel-discount programs, and extend those assets to those other brands," said Neil Stern, senior partner at McMillan Doolittle, who noted that Kroger has grown by acquiring established grocery chains. Supermarket News (3/19)  | LIVE Webinar: Retailers Head for the Cloud
In this webinar, you'll hear guest speaker Peter Sheldon, Senior Analyst at Forrester Research, discuss findings from his new report on cloud-based eCommerce Solutions. Specifically, he will share insights on this trend toward the cloud and his finding on how you can establish a sustainable approach to adopting cloud-based eCommerce solutions. Register now. |
| Health & Wellness | |  | | - Launches of dark chocolate focus on health
To maximize chocolate's health benefits, companies are launching dark-chocolate bars with a higher concentration of cocoa and little or no sugar. "The higher the percentage of cocoa, the higher the flavanol content, the higher the antioxidant content and thus we believe the greater positive health benefit," said Joy Dubost, a nutritionist and spokeswoman for the Academy of Nutrition and Dietetics. The Wall Street Journal (3/19) - No connection is seen between coffee and psoriasis
 Researchers said people who drink coffee are not more likely to develop psoriasis, a skin condition characterized by red, scaly and often itchy patches. "From a lifestyle point of view, I'd recommend exercising more, drinking less and quitting smoking," said Dr. Abrar Qureshi, who led a study that examined more than 82,000 people over 14 years. Yahoo!/Reuters (3/19) | GMA News | | | | - Less than one week to register for the documentation and record-keeping webinar
All food manufacturers know that responsible record-keeping on production day is a pivotal safeguard against possible regulatory scrutiny. With the recent emergence of the Food Safety Modernization Act FSMA, clearly defined expectations and procedures for the creation, storage and destruction of records and documentation is more critical than ever before.
On March 28, from 1-2:30 p.m. EST, GMA will host the Documentation and Recordkeeping: From the Plant Floor to the File Drawer ... and Beyond webinar, that will allow attendees to engage with expert facilitators to learn how to avoid recalls, market withdrawals and costly re-inspection fees, as well as other potential pitfalls of incomplete, inaccurate or missing records. Registration closes March 26 -- read more here!
| Government & Food Safety | | | | - FDA and Agilent collaborate on food-safety technology
Agilent Technologies signed a cooperative agreement with the FDA to develop a genotyping-assay panel that would enable food-safety officials to quickly track the source of salmonella contamination and potentially contain the spread of illness during an outbreak. The second stage of the project will focus on enhancing Agilent's DNA-based fish-species analyzer, which can be used for detecting problems such as deliberate mislabeling. Food Business Review (3/20)
| SmartQuote | | | |  | A little Madness in the Spring Is wholesome even for the King"
--Emily Dickinson,
American poet  |
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