 | News about digital retail commerce |  |
 | How can you quantify the hidden impact of mobile on purchases, purchase intent, loyalty and retention? Now you can do a better job of managing your mobile initiatives and maximizing mobile’s ROI with ForeSee satisfaction analytics. Learn more at foresee.com … | - Survey: Why retailers should offer Facebook deals to U.S. consumers
Consumers in the U.S. are more likely to interact with familiar retail brands on Facebook while Europeans make contact on the social site most often when they have a customer service issue to resolve, according to a new survey from e-Dialog. The survey also found that 60% of U.S. consumers let friends know about special offers they find on Facebook, while only 30% worldwide share exclusive news. Internet Retailer (3/13)      - Pinterest shows strong potential to drive traffic
A number of major publishers are seeing more traffic to their websites that originates from Pinterest than from Facebook and Twitter. Given the new social network's demonstrated potential, there are several ways that publishers can better take advantage, writes Paul Armstrong, head of social at Mindshare. PaidContent.org/Mindshare (3/13) - Facebook boasts 8 million businesses on revamped pages
Eight million brands have made the transition to Facebook's revamped pages already, a sign that the social network's plan to attract businesses is paying off. Dr Pepper Snapple Group is among the brands that have tested Facebook's paid ad model, finding that 83% of Dr. Pepper's 11 million fans saw the ad over a 28-day period. Einstein Bros Bagels successfully floated a coupon. Reuters (3/13)  | Data powers all your online channels and as a marketer you are involved with how this information is being used to reach customers. Federal regulations require protection of that consumer data to avoid potential risks and lawsuits. Watch these videos to learn how to create a comprehensive data privacy strategy. |
 | New Media & Technology |  |  | | - Streamline your site to drive traffic
Websites that try to cram in too much information in one place can turn off visitors who won't take the time to figure out which components and content to focus on, writes information architect Sarah Negugogor, who shares her tips for eliminating website bloat. ClickZ (3/14) - Wal-Mart takes to the cloud for video
Wal-Mart Stores, a leader in home-video sales, is backing the movie industry's UltraViolet initiative, which allows DVD owners to convert their discs to cloud-based digital copies for a small fee. Studios are hoping to ramp up digital sales as opposed to less-profitable rentals and deals with subscription-based services such as Netflix. Five studios are teaming up to offer cloud-based storage for converted DVDs. Bloomberg (3/13), Reuters (3/13), PaidContent.org (3/13) - PayPal may launch credit-card swiping to rival Square
PayPal reportedly is set to launch a mobile payment service complete with a Square-like credit-card swiping gadget that will attach to mobile devices. "While we cannot comment on rumors and speculation, what we can tell you is that at the PayPal event on Thursday we will unveil what we believe will be the future of commerce for small businesses," a spokesman said. PC Magazine (3/13) - M&S to open online retail to Ireland with 2nd site
 Marks & Spencer will launch a second international e-commerce website this spring that will make its products available to online shoppers in Ireland, where it operates 21 brick-and-mortar stores. The retailer launched its first international site in France last fall. The Retail Bulletin (3/13)  | Leveraging Cloud Security to Weather Threatening Storms
Web attacks and retribution campaigns are on the rise, and they have become more frequent, more random and more extreme. This paper assesses the current cyber threat environment and discusses the use of distributed cloud services as an effective means to protect against evolving, modern-day IT threats. |
| Interactive Advertising | | | | - Can Facebook take ads mobile without annoying people?
Facebook's push into the mobile-ad market is a calculated gamble, observers say, with the social network betting that it can serve up on-the-go ads without annoying or creeping out its users. Marketers are eager to test out mobile ads on Facebook, but that could backfire if users feel swamped by commercial messages. "The biggest potential problem is: Will users be overwhelmed with ads?" marketing analyst Debra Aho Williamson said. Bloomberg (3/13)  | Get 24/7 Intrusion Detection, Video Surveillance and Access Control with ADT®—Protect your business from burglary and intrusion, with up-to-date video camera solutions that fit your needs. Now get up to $70 cash back! Sign up for a free review today! |
 | Shop.org Spotlight | | | | - Why employment screenings are critical to company security
Background checks add an extra level of defense to ensure your new employees don't compromise the safety of your company's and customers' private information. In a post on Retail's BIG Blog, NRF's VP of Loss Prevention Rich Mellor explains that new guidelines being contemplated by the U.S. Equal Employment Opportunity Commission could severely restrict or even remove the pre-employment screening process. Read more. Retail's BIG Blog (3/13) - How to optimize performance through enhanced customer insight
Many retailers claim they have a customer-centric model, but what steps are you taking to analyze your customers' purchasing behaviors and streamline your retail operations? In a March 21 STORES webinar, learn how retailers such as Freshpair, Fifth & Pacific (formerly Liz Claiborne), and more than 60 others are leading the new wave of customer performance management. Learn more and register.
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Of the retailers surveyed, 54% said they observed higher average order values from shoppers in the last 12 months. Source: 
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