PepsiCo appoints 2 new executives

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March 12, 2012 News for the food, beverage and consumer packaged goods industry   Company Watch    Rayburn becomes Hostess Brands CEO Hostess Brands named Chief Restructuring Officer Gregory F. Rayburn as its new CEO after Brian Driscoll resigned on Friday. Rayburn, a managing partner with Kobi Partners, will now lead Hostess through its bankruptcy proceedings. The Wall Street Journal (3/9)      PepsiCo appoints 2 new executives Former Wal-Mart executive Brian Cornell will head PepsiCo's Americas-wide food division. Cornell will oversee such brands as Lay's potato chips and Quaker oatmeal. In another appointment, longtime company executive John Compton was promoted to president, charged with better integrating the company's brands and cutting costs. The Wall Street Journal (3/12)      Bacardi names former P&G executive as its new CEO Edward Shirley will head Bacardi's liquor business after he worked for more than 25 years at Gillette, which is now owned by Procter & Gamble. Shirley plans to create a strategy to make Bacardi an international brand while entering new markets. The Wall Street Journal (3/9)      Other News Calbee looks to expand snack business beyond Japan The Wall Street Journal (3/11)      There's a bigger story on HFCS. Read all about it. Changes are happening now with sweeteners. Get the whole story on HFCS with The Changing Ingredient Game, the business case on HFCS. See what scientific experts have to say. Find out what consumers really think. Get the facts on HFCS. Download the white paper: CornNaturally.com/BizCase/WholeStory   Trends  Facts Up Front puts nutrition info in the spotlight A Consumer World survey showed many people don't realize how many grams are in a teaspoon. GMA partnered with the Food Marketing Institute to introduce Facts Up Front, which puts health information on the front of packaging. A GMA spokeswoman said the labeling system is "grounded in sound, consensus nutrition science and research regarding consumer messaging about nutrition." The Wall Street Journal/The Numbers Guy blog (3/9)      Rye beers are gaining ground in the U.S. market Rye beers are gathering a following among craft-beer lovers. Usually used for whiskey, rye can cause beers to have a longer brewing time, but produces a dark beer that is both nutty and a bit spicy. Many brewers are using it to spice up other beers such as Jolly Pumpkin's Belgian tripel. The Wall Street Journal (3/10)      The Business Platinum Card® from American Express OPEN Spending power for your business. Premium benefits for you. Access a portfolio of 30+ premium benefits, including: • Complimentary Airport Club Access • Annual $200 Airline Fee Credit for any airline • Built-in upgrades at FINE HOTELS & RESORTS Business Platinum Card APPLY NOW   Advertising & Marketing    MOM Brands cereal adopts "Choice of a New Generation" MOM Brands is now the "Choice of a New Generation" after gaining control of Pepsi's old slogan. MOM, formerly known as Malt-O-Meal, uses the tagline in its commercial for Better Oats instant oatmeal. Pepsi's trademark on the line expired in 2006. Advertising Age (tiered subscription model) (3/12)      Other News Fisher Nuts' White Sox-Cubs contest swings for stadium swag Adweek (3/9)      10 Principles for Building an Effective Human Capital Plan The Human Capital Plan is an important tool that organizations use to drive focused actions that can ensure goal achievement and business success. It allows organizations to assess, plan for, and respond proactively to its human capital challenges and needs. Download the white paper to learn more.   Retail Spotlight    Sunflower delays store openings amid takeover by Sprouts Stores planned by Sunflower Farmers Market will be delayed because Sprouts Farmers Market agreed to buy the chain. If the acquisition gains regulatory approval, Sunflower stores will become Sprouts locations, with the combined company having 139 stores. Any store opening will wait until after regulatory approval. The Sacramento Bee (Calif.) (free registration) (3/10)      The introduction of tablets and the rapidly increasing growth of smart phones are changing the way we do business. Workforce visibility and mobile data exchange can easily result in accelerated business cycles and operational cost reductions. In this webinar you'll learn the five ways smart devices are improving mobile workforce management.   Hot Topics  Top five news stories selected by GMA SmartBrief readers in the past week. Food-makers squeeze more potential from pouches (Chicago Tribune) Vintage, ethnic desserts among Kraft Foodservice trend predictions (Food Processing) Heinz to focus on frozen snacks (Forbes) ConAgra completes purchase of Del Monte Canada (CBS News) ConAgra highlights evolution of the frozen dinner (Progressive Grocer) Results based on number of times each story was clicked by readers.   Sponsored Content    How a Viral Video Helped Launch an Offbeat Product Jane Applegate How Comedy Can Change an Interactive World Anonymous How to Gamify Your Company Mark Henricks Current Motors Launches Cool Electric Scooter at SXSW Jane Applegate Massive Crowds Descend on Austin for SXSW Interactive Jane Applegate Most Popular Headlines from Last Week 5 E-mails Successful People Don't Send Penelope Trunk 10 Dirty Negotiation Tactics and How to Beat Them Barry Moltz 3 Ways Pinterest Can Damage Your Small Business TJ McCue Results based on number of times each story was clicked by readers.   Health & Wellness  Very-low-cal diet reduces glucose and weight in diabetes patients Italian researchers found that following a 400-calorie diet daily for seven days reduced fasting plasma glucose and triglycerides and led to a 3.22% weight loss in obese people with type 2 diabetes. Improvement in first- and second-phase insulin-secretion indexes also was observed. FoodConsumer.org (3/11)        GMA News  Do you have the right tools for dealing with consumer complaints? From May 14 to 16 in Dallas, GMA will host the GMA Consumer Complaints Management Conference, which has been providing consumer affairs and complaint management specialists with the road map for effective complaint management for more than 10 years. This conference is designed for individuals interested in improving their skills as consumer affairs representatives and team managers, and will provide the right tools for dealing with complaints, innovative strategies for brand management and valuable industry contacts all tailored to the food and consumer products sector. Get more information.      Learn more about GMA -> About GMA  |  Issues and Policy  |  Newsroom  |  Events  |  Research and Tools Position Title Company Name Location Senior Engineering Manager - Strategic Projects The Boston Beer Company Allentown, PA Marketing Manager, Carton Foods Tetra Pak Denton, TX Click here to view more job listings.   SmartQuote  You can't wait for inspiration. You have to go after it with a club." --Jack London, American writer          This SmartBrief was created for cpgbrokers@gmail.com   Subscriber Tools       Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Search past news | Archive | Privacy policy Advertise Publisher, Food & Beverage:  Chris Warne 212-450-7970 Download Media Kit Job Board:  Jackie Basso (202) 407-7871   Read more at SmartBrief.com A powerful website for SmartBrief readers including: Industry Home Readers' Choice Search Archive Who's Hiring? 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