| March 26, 2012 | News for the food, beverage and consumer packaged goods industry |  |  |
- P&G CEO talks sustainability
Robert McDonald, CEO of Procter & Gamble, said the company spends "$2 billion a year on research and development, twice as much as our next largest competitor," creating products such as Tide Cold Water that move the company toward its sustainability goals. "We want to introduce products in every single category we're in that make a difference in people's lives and are better for the environment at the same time," he said. The Wall Street Journal (3/26)       - Bumps in the road for P&G Procter & Gamble is growing 4% a year, but there are signs of trouble, including retailer ratings that have dropped four years in a row, problems with Tide Pods and other product launches and decreased effectiveness of ads. The company is hoping to gain momentum by focusing on digital marketing, but its status as media-buyer front-runner might not be an advantage. Advertising Age (tiered subscription model) (3/26)
 | NEW Blog Post: Do you have product on FDA detention?
Make sure you comply with new requirements of the Food Safety Modernization Act (FSMA). The FTS team of independent professional samplers possesses the training and experience required by FSMA to sample foods for laboratory testing.
Read this post. | - Recycler responsibility moves to food and drink makers
More U.S. food and beverage companies are taking on the cost of recycling their used products, a job traditionally handled by the government. Several large companies including Coca-Cola and Stonyfield Farm are already making efforts to recycle their used packaging, though mandated responsibility for packaging after use is still often opposed in the industry. "We're not convinced there's compelling evidence that it's the most appropriate solution for the U.S.," said Meghan Stasz, director of sustainability at the Grocery Manufacturers Association. The New York Times (tiered subscription model) (3/23)  - Mascots and characters jump into social media
Companies are creating Facebook and Twitter accounts for mascots and characters such as Sir Can-A-Lot for Hormel Foods, the Old Spice Guy for Procter & Gamble and talking granola bar Mel for Kraft Foods' MilkBite. "You can put fairly bald product benefits into the mouth of a mascot, and it doesn't come off as hard sell," said Parker Channon, partner at San Francisco ad agency Duncan/Channon. The Wall Street Journal (3/25)  | Learn how Oka b. stays a step ahead with eCommerce solutions from Amazon
In this case study you’ll learn about eCommerce solutions from Amazon that have driven business results for Oka b. — a U.S. manufacturer of casual footwear — and helped them achieve greater business success. Download the case study. |
 - A&P seeks local connection
A&P is emerging from bankruptcy with a strategy that includes tailoring stores to each neighborhood's demographic. A Pathmark in Weehawken, N.J., added Hispanic products, and a Pathmark in Bergenfield, N.J., was remodeled to increase offerings for Orthodox Jews. The Record (Hackensack, N.J.) (3/25)  | Over 1,700 CMOs shared their insights on the fundamental shifts transforming business and the world. Find out how they are striking a better balance between investing in solutions that drive efficiency and those that improve decision making, foster collaboration,and enhance customer relationships. |
 | Hot Topics |  |  | | Top five news stories selected by GMA SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| Health & Wellness | | | | - Companies pledge to reduce calories in U.K. to battle obesity
Seventeen companies, including Nestle, ASDA, Tesco, Coca-Cola and Wal-Mart Stores, pledged to cut calories in their products as part of a U.K. anti-obesity initiative. "This pledge is just the start of what must be a bigger, broader commitment from the food industry," said Health Secretary Andrew Lansley. "Eating and drinking too many calories is at the heart of the nation's obesity problem." Bloomberg (3/24) - Popcorn is loaded with antioxidants and fiber, researchers say
Preliminary lab results show a serving of plain popcorn has almost twice as many polyphenols, antioxidants that protect against disease, as a serving of most fruit, researchers reported at the American Chemical Society annual meeting. The lead researcher said popcorn also contains much fiber and is 100% whole grain. CNN/The Chart blog (3/25) | GMA News | | | | - Collaboration: The key to successful unsaleables management
Essential to a successful unsaleables management program is collaboration -- with trading partners, with logistics providers, with sales operations, and throughout the entire value chain. At the Joint Industry Unsaleables Management Conference, May 15-17 in Orlando, join your trading partners, service providers and peers as we explore innovative new ways that collaboration is reducing the incidence of unsaleables in sessions like: A Collaborative Roadmap for Success Learn how Harris Teeter and Kellogg engaged sales and merchandising personnel to cross-functionally team with reverse logistics to reduce unsaleables. The sustainable and multi-company repeatable process has proven to be a win-win. View the full agenda.
| Government & Food Safety | | | | - GS1 US initiative aims to build food-safety foundation
 Food costs are rising rapidly, as are consumer and government concerns about food safety, trends that fueled the 2009 launch of the Foodservice GS1 US Standards Initiative, says GS1 US senior vice president Dennis Harrison. "With GS1 Standards, restaurant owners and managers will be able to maintain more accurate, comprehensive records of their purchases, deliveries and inventories." SmartBrief/SmartBlog on Food & Beverage (3/23)
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