Thursday, March 22, 2012

Lululemon does CRM the old-fashioned way

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March 22, 2012News for the retail industry

  Top Story 
 
  • Macy's expands plan to attract younger shoppers
    Macy's has crafted a three-year plan aimed at attracting more millennials to its fashion offerings, on the heels of last year's successful launch of private label-brand Bar III. Consumers age 13-to-30 now spend about $65 billion annually on the merchandise categories Macy's sells, the company said. MSNBC/Reuters (3/21), CNBC (3/21) LinkedInFacebookTwitterEmail this Story
Successful business organizations have been capturing data about people and turning it into actionable information to make better hiring and development decisions. While business-led talent practices provide considerable benefits for the business and the HR department, this whitepaper explores the value of these activities for business leaders driving talent management functions.
  Industry Watch 
 
  • J. Crew to establish a presence in 107 countries
    U.S. apparel chain J. Crew plans to expand its distribution to 107 countries and use online direct sales as a gauge to determine whether new markets have enough demand to warrant building brick-and-mortar stores there. The company, which currently sells in 29 countries, is looking for store sites in Europe and Asia. Women's Wear Daily (subscription required) (3/21) LinkedInFacebookTwitterEmail this Story
  • Other News
Data powers all your online channels and as a marketer you are involved with how this information is being used to reach customers. Federal regulations require protection of that consumer data to avoid potential risks and lawsuits. Watch these videos to learn how to create a comprehensive data privacy strategy.
  Retail trends 
 
  • Retailers aim to cash in with "Mad Men" merchandise
    Banana Republic has launched its second collection of "Mad Men"-inspired clothing created by costume designer Janie Bryant as the series prepares to debut its fifth season on Sunday. Other retailers aim to capitalize on the popularity of the '60s era show, including flash-sale site Fab.com, which will offer vintage apparel, barware, jewelry and other items meant to evoke the era. Forbes (3/21) LinkedInFacebookTwitterEmail this Story
  • Report: The face of retail 4 years from now
    Retailers will need to innovate more than ever before to stay competitive as the number of online competitors grows in the next four years, according to a report from Nielsen. Online retail is on track to grow faster than other channels, and warehouse clubs and dollar stores will gain market share at the expense of convenience stores, supermarkets and department stores, the report says. MediaPost Communications/Research Brief (3/21) LinkedInFacebookTwitterEmail this Story
Digital Design: Turn Click-Throughs into Sales
The design and layout of your digital assets should inspire people to discover new products and engage with your brand. In this webinar, we'll share some performance-tested hints, how-to's and marketing best practices you can implement immediately to improve results. Tune in to learn how to create digital assets that inspire action and ultimately sales. To register click here.
  Retail Technology 
 
  • Lululemon does CRM the old-fashioned way
    Canada-based yoga and athletic wear retailer Lululemon Athletica is an apparel company with the market value of a hot tech startup. The company, whose sales per square foot last quarter were triple what Neiman Marcus reported for all of last year, avoids high-tech data collection tools and uses old-fashioned methods for collecting customer data, including eavesdropping on in-store shoppers to find out what they're really saying. The Wall Street Journal (3/21) LinkedInFacebookTwitterEmail this Story
  • Next-generation vending machines hawk offbeat wares
    A gas-station vending machine in Morgantown, Pa., sells live bait, saving fisherman Norman VanConia a 20-mile trip to the bait shop. While business for traditional vending machines is waning, a new generation of high-tech machines that sell everything from prescription pills to artwork are carving out a growing niche. The Wall Street Journal (3/21) LinkedInFacebookTwitterEmail this Story
Transforming spreadsheets: planning, budgeting and forecasting for midsize companies
A spreadsheet-based approach to performance management won't meet the challenges facing growing midsize businesses. You need confidence in the information you're using for critical decision-making. Read this white paper to see how IBM® Cognos® Express can transform the spreadsheet-only process.
  Main Street 
 
  • How social media can help your business
    You might believe that social media isn't worth the effort, but the truth is that it's a good way for you to connect with potential customers, writes Chris Wallace of The SuperGroup. Even the smallest businesses can benefit from engaging on social media, and social media marketing need not be complicated, he writes. Entrepreneur online (3/16) LinkedInFacebookTwitterEmail this Story
The Business Case for Mobile and Tablet Shopping
Is mobility an out-of-reach luxury or could it really improve your business? Get the facts! Aberdeen’s Analyst Insight examines the impact of mobile solutions on retail transactions, customer expectations, and important profit opportunities. This research – a $399 value- is yours free! Download your copy here!
  Sponsored Content 
 

  NRF News 
  • Easter sales to soar past $16 billion
    The Easter Bunny will need an extra hop in his step this year. Americans celebrating Easter will have a hefty appetite for candy and spring clothes, and an increasing number of smartphone and tablet owners will use their devices to keep him busier than past years. Read the full release. LinkedInFacebookTwitterEmail this Story
 
  • New Jersey gift card law could cost retailers thousands
    A New Jersey court recently lifted a two-year old injunction on a law that requires retailers selling gift cards in the state to collect customer ZIP code information on all purchases. Retailers would also be required to track the cards bought by New Jersey residents, and turn over the unused balance to the state after two years. Among other concerns are the modifications to cash registers and other point-of-sale equipment and the penalties to merchants who don't comply -- $200 a day and up to $100,000. Read the full article. LinkedInFacebookTwitterEmail this Story
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  Chain Restaurant News 
 
 
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Implementation ConsultantQuantiSenseAtlanta, GA
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Visual ManagerSaks Fifth AvenueHuntington Station, NY
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Buyer, Petites Stein MartJacksonville, FL
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eCommerce Web Analytics & Planner ManagerBealls FloridaBradenton, FL
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Merchandise Planning & Analytics ManagerCoast Guard Community Services CommandChesapeake, VA
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Director of OperationsSpencer GiftsEgg Harbor Township, NJ
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Director, Online MarketingBath & Body Works Direct, Inc.Columbus, OH
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Designer - Footwear/GirlcareTween Brands Service Co.New Albany, OH
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Merchandise BuyerKohl's Department StoresMilwaukee/Menomonee Falls, WI
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Director of Store InitiativesBurlington Coat FactoryBurlington, NJ
Director of Store InitiativesBurlington Coat FactoryBurlington, NJ
VP eCommerceBurlington Coat FactoryBurlington, NJ
VP eCommerceBurlington Coat FactoryBurlington, NJ
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Merchandise PlannerBurlington Coat FactoryBurlington, NJ
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BuyerSmithsonian Museum RetailWashington, DC
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Meat/Seafood Team LeaderMeijerWesterville, OH
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Vice President - General ManagerSaks Fifth AvenueStamford, CT
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