| News about digital retail commerce |  |
- Tastingroom.com offers wines by the glass
Tastingroom.com has begun selling select California wines by the glass to online shoppers who want a taste without buying the whole bottle. The site now offers 3.4-ounce bottles of 2007 Silver Oak Napa Cabernet Sauvignon for $19, and plans to build the selection to 100 wines by the beginning of May. CNBC (3/12)       | How can you quantify the hidden impact of mobile on purchases, purchase intent, loyalty and retention? Now you can do a better job of managing your mobile initiatives and maximizing mobile’s ROI with ForeSee satisfaction analytics. Learn more at foresee.com … | - How Apple's Siri will affect mobile shopping's future
Relatively few consumers currently have Apple devices equipped with Siri, the company's digital personal assistant, but many more have expressed interest in using the service to compare prices and search for coupons while they're shopping, according to Catapult Marketing. One-third of consumers said they either had used or would be interested in using Siri when shopping. eMarketer (3/13)  | Data powers all your online channels and as a marketer you are involved with how this information is being used to reach customers. Federal regulations require protection of that consumer data to avoid potential risks and lawsuits. Watch these videos to learn how to create a comprehensive data privacy strategy. |
 - Not all QR codes are created equal
QR codes that customers can scan with smartphones to access websites or ads have skyrocketed in popularity among marketers, but they're largely a waste unless they give your customers a direct link to a promotion or something of value. This primer offers tips on creating effective QR code campaigns. SmallBizTechnology.com (3/12) - New payment services help grow online retail in Mexico
 Consumers in Mexico have been slower to embrace online shopping, largely because many don't have credit cards. Banks and vendors including PayPal Mexico have been launching new payment services to boost e-commerce, and one report predicts a 20.7% growth rate for business-to-consumer e-commerce in Mexico between 2010 and 2015. eMarketer (3/12)  | Leveraging Cloud Security to Weather Threatening Storms
Web attacks and retribution campaigns are on the rise, and they have become more frequent, more random and more extreme. This paper assesses the current cyber threat environment and discusses the use of distributed cloud services as an effective means to protect against evolving, modern-day IT threats. |
 - Asos adds "Click and Collect" option
Online retailer Asos has teamed with Collect+ to give U.K. shoppers the option of picking up their orders at one of 4,500 participating local brick-and-mortar stores. The free service includes a next-day delivery option. Brand Republic (U.K.) (3/12)  | Top 5 HR Compliance Concerns for Small Business
Small and medium sized companies spend a lot of time focusing on core business issues, but they may overlook one of the most potentially serious and costly issues — regulatory compliance. How do you know what issues to look for in order to protect the company? Download this must-read paper that discusses the top 5 HR compliance issues. |
| Interactive Advertising |  |  | | - Gap incorporates geo-fencing into bus station ads
 A recent Gap campaign integrated geo-fencing technology with more traditional bus-station ads. The technology recognized when mobile users were nearby, and followed up their first views of the outdoor ads with promotional offers via their mobile phones. TechCrunch (3/11) | Shop.org Spotlight | | | |  | - The science of shopping cart optimization
When seven out of every 10 shoppers with items in their carts are not completing their transactions, what can retailers do to prevent abandonment and recover lost shopping carts? In a March 28 webinar offered exclusively to Shop.org members, Charles Nicholls, founder and chief research officer of SeeWhy, will offer insight into what steps retailers can take to entice shoppers to check out -- rather than back out -- of their transactions. Learn more and register. |
- ARTS releases social media blueprint for NRF communities
The Association for Retail Technology Standards, NRF's technology standards division, has released a Social Retailing Blueprint aimed at helping retailers understand how to leverage social media for their businesses. The blueprint -- free to NRF, Shop.org and ARTS members -- covers topics such as targeted advertising, user-generated content, check-ins, social graph analytics, gamification and social shopping. Learn more.
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