| News about digital retail commerce |  |
 | |  | | | 6 Ways to Use Competitor Price Monitors to Maximize Profit
Gaining market share without sacrificing profit means having accurate information to price products high enough to maximize revenue and low enough to close sales. Ugam Interactive, a leader in competitive intelligence, has identified six key ways that retailers can use competitor price monitors to maximize profit. Download this report now. | |  | |  |
- Pinterest affiliate program is a hit, but for how long?
H&M, UGG, and Payless are among the brands jumping on Pinterest's affiliate service PinDollars, which uses Skimlinks to monetize content for publishers and pays affiliates for pinning. But two concerns have arisen: the potential for spam to ruin the Pinterest experience, and the prevalence of porn-site links. ClickZ (4/24)      - Online specialty retailers slow to add mobile sites
 Only 17% of 75 online specialty retailers surveyed have created dedicated mobile sites, according to a study from e-commerce vendor Briteskies. The study included retailers from several sectors including electronics, apparel, pet supplies and sporting goods. Retailing Today (free registration) (4/24) - Small merchants find f-commerce success
Despite stories of major retailers ending their experiments with f-commerce, small and medium-sized merchants are finding new customers and boosting sales with Facebook stores, writes Ecwid founder Ruslan Fazlyev. Ecwid's clients derived an average of 15% of their sales from Facebook stores last year, and the percentage rose to 17.7% in the first quarter of 2012. Forbes (4/24)  | Which do you choose: Customer frustration…or channel integration? Today's consumers expect to shop the way technology lets them work and live: easily, efficiently and seamlessly across channels. Aberdeen's 2012 Analyst Insight on the Omni-Channel Retail Experience explains how your competitors make that happen – and how you can too! This $399 value is now yours free. Download the report now! |
 - 3 tips to combat rising cart-abandonment rates
About 70% of online shoppers abandon their shopping carts before checking out, and the number is rising as shoppers grow more accustomed to doing online price comparisons. Using remarketing e-mails to encourage shoppers to return, prominently displaying the cart when the shopper returns and keeping carts active for at least 60 days can help reverse abandonment rates, says SeeWhy founder Charles Nicholls. Practical eCommerce (4/24)  | Small-business owners can seize opportunities to help reduce their taxes, lower their expenses and reinvest in their businesses this tax season. This free white paper brought to you by American Express OPEN, will help you learn how to navigate changes in tax legislation, leverage often overlooked deductions and strategize for the coming years. SmartBrief readers: Download your 2012 Small Business Tax Strategy white paper now. |
 - Social Annex wins high-profile backing
Start-up Social Annex has won support from several high-profile e-commerce executives including PriceGrabber founder and former CEO Kamran Pourzanjani and ShoeDazzle co-founder Brian S. Lee. The company aims to provide retailers with a one-stop suite of products designed to help retailers boost their returns from social media investments. TechCrunch (4/24) - EBay's Magento boosts mobile compatibility
Magento, an eBay-owned developer of e-commerce technology, launched upgraded mobile features using HTML5. The Web language creates a more robust mobile-commerce experience on devices that don't support Adobe Flash, the company said. Internet Retailer (4/24)  | A large men’s apparel retailer has found the key to loyalty success with an initiative that allows customers to engage with the brand on their terms, not based on a time sensitive promotion. Download A Cross-Channel Loyalty Case Study to learn how this retailer has ensured that its brand is aligned across channels for a cohesive loyalty program. |
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 | Shop.org Spotlight |  |  | | - How social and mobile are changing the face of online (and offline) retail
In a half-day digital retail marketing workshop in San Francisco on May 3, a team of experts will present a new study from Shop.org and The Partnering Group on social media and mobile use in retail and e-commerce. Learn the latest on consumer usage and attitudes toward social media and mobile platforms as shopping tools along the path to purchase. Registration for this workshop is free for all retailers. Register now. - Omnichannel excellence -- you can find it at Guitar Center
In a few short years, omnichannel has evolved from a buzz word to an operational necessity in the retail industry. In a post on the Shop.org blog, Senior Director Artemis Berry explains how Guitar Center has harnessed the power of SoLoMo to provide a unique customer experience and a hyperlocal feel to more than 4,000 stores nationwide. Read more. Shop.org Blog (4/4)
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This Mother's Day, more than half of tablet owners plan to use their devices to research products or compare prices, redeem coupons, look up retailer information and purchase gift items. Source: 
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