| News about digital retail commerce |  |
- Send The Trend co-founder shares start-up story
 Subscription-based online accessories retailer Send The Trend was successful enough to attract national multichannel retailer QVC, which acquired the start-up a mere 18 months after its 2010 launch. Co-founder Divya Gugnani talks about how the idea for providing personalized service came to her after her shift from a career in finance to entrepreneurship meant leaving behind her shopping trips to Saks. TechCrunch (4/26)       | Which do you choose: Customer frustration…or channel integration? Today's consumers expect to shop the way technology lets them work and live: easily, efficiently and seamlessly across channels. Aberdeen's 2012 Analyst Insight on the Omni-Channel Retail Experience explains how your competitors make that happen – and how you can too! This $399 value is now yours free. Download the report now! |
 | Online Retail Trends |  |  | | - Report: Italian e-commerce grows at home, not abroad
Italy's online retailers are flourishing with double-digit sales growth at home, but they aren't yet making their mark in international markets, according to a report from Casaleggio Associates and Adobe Systems. "Compared to the past, there is now a much greater need (for retailers) to expand sales abroad, not only to increase revenues, but also to create economies of scale sufficient to counter the international competition," the report says. Internet Retailer (4/26)  | Earn 2X rewards points on gasoline purchases with The Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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   - Walmart.com adds cash-payment option
Walmart.com launched Pay With Cash, an option that lets customers order online and pay with cash at a bricks-and-mortar store. Only 15% of Wal-Mart Stores' in-store transactions are done by credit card, indicating a need for a cash-payment option, said Walmart.com CEO Joel Anderson. All Things D (4/26) - Groupon hires former Amazon and eBay executive
Groupon named Kal Raman as senior vice president for the Americas, to oversee daily-deal operations in 10 countries. Raman most recently served as an eBay consultant, and his resume includes executive stints at Amazon and Wal-Mart Stores. Chicago Tribune (4/26)  | You've heard about the switch businesses are making to VoIP phone systems but are they right for your business? With more features and lower costs, the answer is probably yes. But don't take our word for it. Read Ziff Davis' Phone Systems Buyer's Guide and Comparison Guides, FREE with your registration. |
- Feds shut down 36 credit-card fraud sites
A joint effort by the Justice Department and the FBI dubbed Operation Wreaking hAVocC has shut down 36 Web domains that were selling stolen credit card numbers. The sites, called "automated vending carts" or AVCs, are set up like online retail sites and let shoppers fill a cart with stolen credit card data, Justice officials said. United Press International (4/26)  | Leveraging Cloud Security to Weather Threatening Storms
Web attacks and retribution campaigns are on the rise, and they have become more frequent, more random and more extreme. This paper assesses the current cyber threat environment and discusses the use of distributed cloud services as an effective means to protect against evolving, modern-day IT threats. |
 | Shop.org Spotlight | | | | - How Under Armour and Warby Parker win with social media
Social networks have become a fixture in our everyday lives, and consumers are spending from four to ten hours a day on Facebook, Twitter, and niche social sites like Pinterest. With this phenomenon likely to grow, how can retailers cleverly reach and engage this captive audience? In a post on the Shop.org blog, Shop.org's Artemis Berry explains how two very different brands focused on consumer engagement to engender word-of-mouth marketing that traditional advertising can't buy. Read more. Shop.org Blog (3/1)
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More than 41% of men will use their tablet to research products and compare prices for Mother's Day gifts, compared to 30% of women. Source: 
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