Kraft, Costa Coffee brew U.K. partnership

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April 23, 2012 News for the food, beverage and consumer packaged goods industry   Company Watch    Kraft expert ensures noodles stay in shape Guillermo Haro, who has worked at Kraft Foods for 22 years, is responsible for creating pasta in shapes including spiders, elephants and Scooby-Doo, much of it sold as Macaroni & Cheese. "It's very hard to get SpongeBob SquarePants to look right when he's made out of a noodle," said Brand Manager Noelle O'Mara, explaining the reason Haro's "role is critical." The Wall Street Journal (4/20)      PepsiCo Dream Machines collect 94 million cans and bottles PepsiCo said it has installed 4,000 Dream Machine recycling kiosks, which have collected about 94 million bottles and cans for recycling. The two-year-old program gives consumers points for each bottle or can they recycle, which can be redeemed for a variety of items. PlasticsNews.com (4/20)      Kraft, Costa Coffee brew U.K. partnership Costa Coffee will sell Kraft's Tassimo single-cup coffee machines in the U.K. and will make its beverages available as single-serve disks that can be used in the machines. "We're stepping up our efforts to win in the retail on-demand coffee segment, and this new agreement with Costa is an example of that," said Hubert Weber of Kraft Foods Europe. Chicago Tribune/The Associated Press (4/20), Consumer Goods Technology News (4/20)      If it smells rancid and tastes rancid, it is rancid. The Peroxide Value (PV) test is useful for predicting shelf life when used together with other tests during a shelf life study. In contrast, it is not always useful in quality control, especially in the absence of sensory evaluation and other tests. So why test for Peroxide Value?   Trends    MonoSol develops edible, dissolvable packaging MonoSol created edible packaging for food that dissolves in hot water, leaving no detectable taste or smell. "We believe a market exists for dissolvable pouch packaging to address the macrotrends in the food sector such as convenient delivery, portion control, replacing primary packaging," said Matt Scearce, media and communications manager. FoodProductionDaily.com (France) (4/20)      Small-business owners can seize opportunities to help reduce their taxes, lower their expenses and reinvest in their businesses this tax season. This free white paper brought to you by American Express OPEN, will help you learn how to navigate changes in tax legislation, leverage often overlooked deductions and strategize for the coming years. SmartBrief readers: Download your 2012 Small Business Tax Strategy white paper now.   Advertising & Marketing    "Madagascar 3" teams with tofu maker House Foods The DreamWorks film "Madagascar 3: Europe's Most Wanted" has signed a deal with House Foods America for promotions tying the company's tofu to the film. The effort includes a tofu recipe contest with a grand prize of a trip to Europe for four, as well as outdoor ads and a newspaper coupon. Progressive Grocer (4/20)      Top 5 HR Compliance Concerns for Small Business Small and medium sized companies spend a lot of time focusing on core business issues, but they may overlook one of the most potentially serious and costly issues — regulatory compliance. How do you know what issues to look for in order to protect the company? Download this must-read paper that discusses the top 5 HR compliance issues.   Retail Spotlight    Sustainable seafood takes focus at Whole Foods Whole Foods Market stopped selling seafood with a red rating from the Monterey Bay Aquarium or the Blue Ocean Institute. The rating indicates supply is depleted or the habitat is damaged. The retailer is calling attention to its sustainable seafood with in-store banners and the Fishmonger Face-Off, which will send the company's top 11 fishmongers to the Aspen Food & Wine Classic. MediaPost Communications/Marketing Daily (4/19)      On the Internet, page-loading delays can stop customers from buying. Download our free report 3 Proven Ways to Boost Transactions with Web Acceleration and learn how Limelight Network's front-end acceleration technology can improve Time to Actions.   Hot Topics  Top five news stories selected by GMA SmartBrief readers in the past week. 90% of shoppers buy products not on shopping list, study finds (Drug Store News) Chia goes beyond pets to sprout up in food and drinks (National Public Radio) Dark-meat chicken rises again (The Wall Street Journal) ConAgra agrees to acquire Odom's Tennessee Pride (Reuters) Loyalty grows for private label (Richmond Times-Dispatch (Va.)) Results based on number of times each story was clicked by readers.   Sponsored Content    The Worst Businesses to Start This Year Courtney Rubin How a CEO Retooled His Failing Company to Sell a New Product Jhaneel Lockheart Why Culture Is King When It Comes to Growing Your Business Cameron Herold Small Business Week in Review Courtney Colwell 7 Tips to Keep Your Small Business Out of Legal Hot Water When Hiring James O'Brien   Health & Wellness  Studies look at food's role in human evolution Being omnivores helped humans evolve, according to two studies. One found that humans have been omnivores for a long time; the other found that eating meat allowed humans to have more children and wean them sooner. Researcher Samantha Hopkins said being omnivorous probably helped humans survive but might have limited diversification. National Public Radio/The Salt blog (4/20)      "Brain freeze" research might lead to migraine help Researchers who noticed that people prone to migraines are also more sensitive to "brain freeze" when they eat ice cream or drink something cold are hoping to understand migraines by studying brain freeze in laboratory settings. Researchers studied blood flow when participants drank iced water and found the pain was caused by increased blood flow to the brain. The Telegraph (London) (4/22)        GMA News  Receive Earth Day registration discounts all week for Sustainability Summit On October 3-5, in Washington D.C., The Food Marketing Institute and GMA will host the Sustainability Summit, designed to give companies the tools, connections and proactive solutions to take their sustainability programs to the next level. Built on the conference theme of "Uncovering the Possibilities," attendees will have the opportunity to hear from leading thinkers in the industry by selecting sessions from four different content tracks: Emerging Trends Engagement and Awareness Technology and Innovation Supply Chain Management To help commemorate the importance of Earth Day, register for the 2012 Sustainability Summit between April 22-27 and receive a 10% discount off your registration fee. For more information, visit www.tpasustainabilitysummit.org.      Learn more about GMA -> About GMA  |  Issues and Policy  |  Newsroom  |  Events  |  Research and Tools   Government & Food Safety  FDA suggests nanomaterial guidelines for food and cosmetics The FDA released two draft guidelines for use and evaluation of nanomaterial in food and cosmetics. The guidance for the food industry aims to ensure the safety of products with nanomaterial packaging. The FDA will accept comments for 90 days. The Washington Post/The Associated Press (4/20), Chicago Tribune/Reuters (4/20)      New England fishermen not fans of Whole Foods policy Fishermen in New England are grumbling that new sustainable seafood standards at Whole Foods are a "marketing ploy" that will hurt business. "We have the strictest management regime in the world," said fisherman David Goethel, a member of the New England Fishery Management Council. "So using the word 'sustainable,' maybe it looks good in your advertising. But, without being too harsh, it means absolutely nothing." The New York Times (tiered subscription model) (4/21)      Position Title Company Name Location Associate Director, Micro Food Safety Kraft Foods US - IL - Glenview Marketing Manager, Carton Foods Tetra Pak Denton, TX Sr. Food Safety Specialist ConAgra Foods Hastings, MN Click here to view more job listings.   SmartQuote  It's not that I'm so smart, it's just that I stay with problems longer." --Albert Einstein, German-born physicist          This SmartBrief was created for cpgbrokers@gmail.com   Subscriber Tools       Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Search past news | Archive | Privacy policy Advertise Publisher, Food & Beverage:  Chris Warne 212-450-7970 Download Media Kit Job Board:  Jackie Basso (202) 407-7871   Read more at SmartBrief.com A powerful website for SmartBrief readers including: Industry Home Readers' Choice Search Archive Who's Hiring? Grab our News Widget Get this RSS Feed Publish your Press Release Download a SmartBrief Mobile app today       Recent GMA SmartBrief Issues: Friday, April 20, 2012 Thursday, April 19, 2012 Wednesday, April 18, 2012 Tuesday, April 17, 2012 Monday, April 16, 2012     Lead Editor:  Patricia Smith       Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004     © 1999-2012 SmartBrief, Inc.® Legal Information