  | April 13, 2012 | News for the food, beverage and consumer packaged goods industry |  |  |
- Sustainability starts with life cycle assessments
Kraft Foods is among the companies using life cycle assessments to drive environmental improvements, developing a lighter, flexible pack for foodservice salad dressing called the YES pack, which stands for yield, ease and sustainability. The packaging takes less energy to make, and holds up to two additional servings per case. The Huffington Post (4/11)       - Kettle provides sustainability leadership at Diamond
Kettle Foods, acquired by Diamond Foods in 2010, has been leading efforts to make Diamond more environmentally friendly, with Diamond following Kettle's lead and converting used cooking oil to biodiesel, for example. "Kettle's sustainability mission has become foundational to the Diamond's Foods sustainability activities," said Diamond communications executive Stephen Sibert. "The company is learning from the sustainability insights from Kettle." SustainableBusinessOregon.com (4/12) - BPI founder said to be heartbroken over vilification
Eldon Roth, the founder of Beef Products Inc., was inducted in the Meat Industry Hall of Fame before the term "pink slime" decimated his business, forcing him to lay off more than half his workers and suspend production at three factories. The case is unusual because nobody got sick, and experts argue Roth has been unfairly targeted. Bloomberg Businessweek (4/12)  - Study: 63% changed how they shop to save money
In research from MarketTools, 63% of shoppers said a quest to save money has changed the way they shop, making such changes as using coupons and loyalty cards, or buying more store brands or items on sale. Although 67% said they use coupons at least half the time, 49% said a coupon is not incentive enough to buy a product they would otherwise pass up. Progressive Grocer (4/12) - Food-makers respond to interest in fresh ingredients
Experts and attendees at the Research Chefs Association conference focused on consumer demand for products with fresher ingredients and requiring more participation from the home cook. John Lundeen, executive director of market research at The Beef Checkoff, suggested a meal kit for fajitas or steak skillet sandwiches and said research shows consumers will pay about a dollar more per pound for meat that is seasoned and comes with cooking instruction. FoodNavigator (4/12)  | Hiring exceptional talent is critical to the success of your business. Whether it’s the executive who offers visionary leadership, or the sales professional who won’t settle for less than 100%, a business needs great people to thrive. This guide provides best practices for securing the top talent you need to drive business results. |
 - Coca-Cola leads the way on digital
Coca-Cola and Nike are among the companies successfully navigating an increasingly digital media landscape, using social media to tell stories about their brands. The beverage company has more than 41 million Facebook fans, and launches viral videos through its Where Will Happiness Strike Next campaign. The Globe and Mail (Toronto) (4/12) - Octogenarians take the social media reins at Kraft
Tweets and Facebook posts for Kraft Macaroni & Cheese are temporarily in the hands of Frankie, 87, and Dottie, 86, in a campaign by Crispin Porter + Bogusky. The agency said the new "social media managers" have been eating Kraft Macaroni & Cheese for 75 years. Adweek (4/11)  - Fair Trade has a champion in Whole Foods
Whole Foods Markets is a retail leader in Fair Trade, buying more than half the Fair Trade-certified bananas, flowers, pineapples and mangoes sold in the U.S. in 2011 and paying more than $2.5 million in premiums that benefit the originating farmers and communities. The retailer sells products with a Whole Trade Guarantee, so "shoppers are not only getting high-quality products, but their purchases [also] help make a difference in the lives of the people who grow their food," said global produce coordinator John Walker. Progressive Grocer (4/12)  | RadioShack has a global presence and a variety of innovative products and services. With reasonable investment levels and hundreds of potential markets, a RadioShack franchise represents an exciting opportunity for you to associate with a powerful retail brand. Click here to learn more. |
| Health & Wellness |  |  | | - Research suggests adding fish protein to functional foods
 Protein extracted from inexpensive fish could be a way to introduce omega-3 fatty acids into functional foods, according to a study in LWT -- Food Science and Technology. West Virginia University researchers said the method would use the protein in creation of food products, reducing the need for supplements. NutraIngredients (4/12) | GMA News | | | |
| Government & Food Safety | | | | - Identification method could improve ground-beef recalls
Recalling ground beef would be faster and more accurate using a cattle-identification method based on DNA, researchers said. "It is easy enough to trace back your steak, but with a product like this where several different cattle are processed, it is slightly more difficult," said researcher Graham Plastow. "The cost of some of these beef recalls is huge." FoodProductionDaily.com (France) (4/12)
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