| April 16, 2012 | | CONNECT WITH SMARTBRIEF |  |  | |  | | | The Leaderboard |  | | |  | - Be the glue that holds your team together
A resonant leader can cultivate relationships with everyone on a team, and use those relationships to help team members focus on their goals, writes Case Western Reserve University professor Richard E. Boyatzis. This type of leader is able to facilitate information and emotion between various cross-functional team members, which helps drive success. Harvard Business Review online/HBR Blog Network (4/13)       | Sales Strategies | | | |  | - 6 steps to sales success with "Goldilocks pricing"
Companies can boost sales by deploying the Goldilocks method of pricing, which gets customers involved with deciding the price they will pay for a product or service, Tom Searcy writes. Offer different pricing packages and add some sort of satisfaction guarantee whether it's based on results or on-time delivery, he advises. CBS MoneyWatch/Sales Machine blog (4/11) - Economists expect continued growth
Retail-spending and business-outlook reports expected this week will indicate whether the U.S. economy's recovery is continuing, and despite obstacles such as higher gasoline prices, some economists are optimistic that growth is still on track. "We would expect to see some more robust growth," said Andrew Grantham, an economist at CIBC World Markets. MarketWatch (4/15)  |  |  |  | | How to turn money you already spend into points you can use:
The Business Gold Rewards Card from American Express OPEN, designed to earn Membership Rewards® points faster: 3X on airfare. 2X on advertising, gas & shipping. 1X on everything else. Use points to pay for travel, Amazon.com purchases, Facebook ads, and more.
LEARN MORE & APPLY | |  |  |  |
  | | | Strategies from Sales & Marketing Management | | | |  | - Leadership lessons from a father's letters to his son
Jay Wilkinson held onto the letters that his father, legendary Oklahoma football coach Bud Wilkinson, wrote to him while the younger Wilkinson was attending school and playing football at Duke University more than five decades ago. Not all of the letters in the book he compiled, "Dear Jay, Love Dad," are sentimental or poignant. Sometimes the letters are mundane, but Jay Wilkinson's insights about them provide the true lessons. Sales & Marketing Management (4/15) | |  | There are a number of reasons why shrewd staffing agencies run background checks on potential employees before inviting them in to their business. Failure to properly screen employees can have serious business and financial consequences. This free whitepaper outlines the risks that can arise from bad hires and how careful background screening can help mitigate those risks. |
 | | | On the Road | | | |  | - Hotels are aiming for a good first impression
Hotels are focusing on the first 15 minutes of a guest's stay to impress them and, they hope, to get positive feedback on social media sites, this feature says. Some properties are putting front-end staff through training programs to improve guest interactions, while others try to wow visitors upon arrival with personalized treats. The Wall Street Journal (4/11) | App Update | | | |  | - IPad use helps Apple push new TV product
Apple is capitalizing on the increasing number of people who watch TV and use their tablets to surf at the same time, and it has emerged as a leader in the tablet-TV market. According to Forrester, 85% of tablet owners in America use their devices while they watch TV, and just 12% say they watch less TV since they got their tablets. And 35% of tablet owners say they use their laptops less. MediaPost Communications/Online Media Daily (4/11) |  | First Data Global Gateway e4℠ allows you to accept online payment transactions with a simple, secure and reliable payment gateway solution. Through our easily integrated solution, we can help minimize PCI scope, reduce fraud and improve efficiencies. Discover how First Data can help reduce the cost of doing business online. |
 | | Top five news stories selected by SmartBrief on Sales readers in the past week. - Results based on number of times each story was clicked by readers.
| | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
- Bus takes off with police officer hanging on front
 Hanoi, Vietnam, traffic policeman Nguyen Manh Phan is shown in a video clinging to the windshield wipers of a bus that drove away when he ordered the driver to show his paperwork. The bus, which reached a speed of about 30 mph, eventually pulled over after being chased by police and villagers. The Telegraph (London) (4/13)  | Teams can define themselves as the collection of their members. But to become more than the sum of their members, they need a shared identity."
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