Thursday, April 26, 2012

How online "window shopping" can boost your brand

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April 26, 2012
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News about digital retail commerce

  Top Story 
 
  • Court rejects online sales tax law in Ill.
    A Circuit Court judge in Cook County, Ill., struck down the state's online sales tax law, ruling that affiliates do not constitute enough of a physical presence. The law spurred several Amazon affiliates to move to other states after it was enacted in 2011. Crain's Chicago Business (4/25) LinkedInFacebookTwitterEmail this Story
 6 Ways to Use Competitor Price Monitors to Maximize Profit
Gaining market share without sacrificing profit means having accurate information to price products high enough to maximize revenue and low enough to close sales. Ugam Interactive, a leader in competitive intelligence, has identified six key ways that retailers can use competitor price monitors to maximize profit. Download this report now.
 

  Online Retail Trends 
 
  • Fashion bloggers take aim at copycats
    Fashion Law blogger and law student Julie Zerbo is one of a growing group of bloggers focused on uncovering instances of alleged copycatting by fashion brands. A recent piece gained national attention and convinced Chanel not to sell a bracelet that was similar to one created and sold last year by designer Pamela Love. The Wall Street Journal (4/25) LinkedInFacebookTwitterEmail this Story
  • How online "window shopping" can boost your brand
    The immediate gratification aspect of digital photography has helped spur the popularity of photo-sharing sites such as Pinterest, a fact that brands can take advantage of with the right strategy, writes Carrie Griffiths at Bazaarvoice. Marketers win by using the sites as an opportunity to connect, share and support potential customers, not by making a sales pitch, she advises. Bazaarblog (4/25) LinkedInFacebookTwitterEmail this Story
 
  • Where do mobile consumers shop?
    Global consumers are using tablets, laptops and smartphones to shop from just about anywhere they happen to find themselves, according to a new report from WorldPay. Of the 95% of consumers who shop online from home, 54% shop in the living room, 43% make purchases in the bedroom and 3% spend online while in the bathroom, the survey found. Portfolio.com (4/25) LinkedInFacebookTwitterEmail this Story
  • U.K. consumers do 25% of spending online, survey finds
    Smartphones and tablets are fueling online shopping from mobile devices in the U.K., where consumers now do one-quarter of their spending online, according to WorldPay. More than half of Britons made purchases from mobile devices while watching TV, and 3% said they had shopped while in the bathroom. The Telegraph (London) (4/25) LinkedInFacebookTwitterEmail this Story
  • Other News
Which do you choose: Customer frustration…or channel integration? Today's consumers expect to shop the way technology lets them work and live: easily, efficiently and seamlessly across channels. Aberdeen's 2012 Analyst Insight on the Omni-Channel Retail Experience explains how your competitors make that happen – and how you can too! This $399 value is now yours free. Download the report now!
  New Media & Technology 
 
  • New tool takes retailers beyond the "Like" button
    About a dozen retailers including Guitar Center and Oscar de la Renta have added a tool from Minneapolis-based 8thBridge that lets consumers share with their Facebook friends when they "love," "want" or already "own" a product. "It's almost like your gift registry, but it isn't around your birthday. It's all the time," said NRF's Mike Gatti. Star Tribune (Minneapolis-St. Paul, Minn.) (4/25) LinkedInFacebookTwitterEmail this Story
Tax season can be tough. The IRS has increased the time it spends auditing small businesses by 30%. This free white paper brought to you by American Express OPEN, will help you learn how to navigate changes in tax legislation, leverage often overlooked deductions and strategize for the coming years. Download your free white paper, What Every Small Business Owner Needs To Know For Tax Season.
  Companies in the News 
Fight for the future of retail
Join more than 100 retailers to advocate for the retail industry on Capitol Hill! Sign up now to visit with lawmakers during the NRF Washington Leadership Conference May 15-16, and help NRF push for job creation, corporate tax reform and more. Register now.
  Featured Content 
 

  Legislative & Regulatory 
 
  • Tax experts push lawmakers to close online sales tax loophole
    Tax experts testifying before a Senate panel urged lawmakers to reverse a 1992 ruling that exempts online retailers from collecting sales tax in states where they don't have a physical presence. "As more sales get done on the Internet ... I think state and local governments are going to be at a disadvantage, and so congressional action to help coordinate this seems like a no-brainer," said Kim Rueben, a senior fellow at the Tax Policy Center. National Journal (4/25) LinkedInFacebookTwitterEmail this Story
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  Shop.org Spotlight 
  • The impact of Google, Amazon and other tech titans on the future of retail
    Google, Amazon, Apple, eBay and Facebook heavily shape our world as digital retailers. In an upcoming retail marketing half-day workshop May 1 in New York City, two leading retail industry experts from the SAS Institute and Citi Investment Research will discuss the latest moves in the SoLoMo (social, local, mobile) world of technology innovation among these retail tech titans. Registration is complimentary to all retailers. Learn more. LinkedInFacebookTwitterEmail this Story
 
  • How to optimize your site for performance and safety in 2012
    The spring shopping season presents a great opportunity to make sure your website is prepared for another busy year, especially during the busy online shopping times to come. But where does e-commerce security fit in to the overall customer experience? In a white paper on Shop.org, Nancy Levin, Group Marketing Manager in McAfee's Web Security division, identifies five best practices that will help secure your virtual marketplace to increase consumer confidence and turn your online shoppers into buyers. Download the white paper. LinkedInFacebookTwitterEmail this Story
Learn more about Shop.org ->Website  |  Events  |  Research  |  Shop.org Blog  |  Join Shop.org

  SmartQuote 
One person with a belief is equal to a force of 99 who have only interests."
--John Stuart Mill,
British philosopher and political economist


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