| News about digital retail commerce |  |
 | How do you translate a brick & mortar experience for the online consumer? Learn how Loehmann's tied existing loyalty programs, in-store returns, and more to their commerce site to meet the demands of today's connected consumer. Download the case study. | - When more pins bring more problems
Jewelry maker Michelle DiFilippo-Espinoza had a bad experience with Pinterest when unscrupulous individuals stole images of her products and used them to spread malware. "People thought I was not a legitimate business. I lost sales because of it and had to rebuild and regain trust in the Internet community," she said. To help prevent future problems, DiFilippo-Espinoza now places watermarks on her images and remains on watch for suspicious users. Mashable/The Daily Dot (4/23)      - M-commerce to outpace e-commerce by 2014, study says
More than half the visits to e-commerce sites will be made via smartphones, according to a study from Branding Brands. "There are more devices out there than ever before, more usage of data plans, and more content that is mobile-friendly that makes mobile a relevant experience," said CEO Chris Mason. Internet Retailer (4/23)  - Study: IPads are a symbol of affluence
Most people who use iPads live in affluent, coastal states, according to research firm Chitika Insights, and businesses who want to reach well-off consumers should be set up to handle iPad traffic. Users of iPads "are the consumers with a higher median income and an increased level of discretionary income," said Gabe Donnini, Chitika's data solutions engineer. CNBC (4/23) - Mobile visual search goes global
Mobile visual search applications that let consumers scan images instead of QR codes to access product information or make a purchase is gaining popularity in Europe, Korea and Argentina. BieMEDIA says it hopes to partner with a U.S. retailer to launch the technology in the U.S. this year. AuctionBytes (4/23)  | Which do you choose: Customer frustration…or channel integration? Today's consumers expect to shop the way technology lets them work and live: easily, efficiently and seamlessly across channels. Aberdeen's 2012 Analyst Insight on the Omni-Channel Retail Experience explains how your competitors make that happen – and how you can too! This $399 value is now yours free. Download the report now! |
 - Amazon debuts B2B retail site
Amazon launched a website that caters to business and industry, offering 500,000 products, including industrial cutting tools and office supplies. Customers can use their existing Amazon account to shop at AmazonSupply.com. The Wall Street Journal (4/23) - Copious launches new site to share Pinterest picks
Social-shopping start-up Copious has revamped its site to make it easy for members to buy the fashions, bags and accessories pinned by Pinterest users. Copious also connects users' online storefronts with their Facebook and Twitter feeds, to keep the pages updated in real time. Reuters (4/23) 
| Interactive Advertising |  |  | |  | Fight for the future of retail
Join more than 100 retailers to advocate for the retail industry on Capitol Hill! Sign up now to visit with lawmakers during the NRF Washington Leadership Conference May 15-16, and help NRF push for job creation, corporate tax reform and more. Register now. | | Shop.org Spotlight | | | | - Gilt Groupe CMO to speak at NYC Digital Retail Marketing Workshop on May 1
In a Shop.org Marketing Month workshop on May 1, Alexandra Wilkis Wilson, founder and chief merchandising officer of Gilt Groupe, will share how her company has embraced mobile and social technologies to drive site traffic, customer engagement, and revenue. The half-day workshop also includes the latest retail marketing research from industry experts covering SoLoMo and how consumers are using social and mobile to shop or connect with retailers and brands. Registration is complimentary for all retailers to this May is Marketing Month event. Register now. - 5 reasons to monitor competitors' pricing
Understanding one's retail competitors requires regular and accurate pricing, promotion, and assortment monitoring. In a white paper posted on Shop.org, executives from Ugam Interactive outline how to monitor competitors most effectively, including instituting reporting regularity, understanding the frequency, depth and length of competitors' promotions, reviewing historical data in order to forecast future pricing moves, and selecting the right tools to gather and analyze the data. Download the white paper.
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