| April 25, 2012 | News for the food, beverage and consumer packaged goods industry |  |  |
 | Mintel Finds Consumers Aren't Avoiding HFCS.
Only 3 percent of consumers are avoiding or reducing high fructose corn syrup (HFCS), according to newly released study findings by Mintel ResearchConsultancy. Over 2,000 consumers were surveyed on sweeteners, with some surprising results.
Visit CornNaturally.com/Mintel for details. |
 - Price is top factor in deciding where to shop, study finds
In a study by The NPD Group, more than 80% of shoppers in all age and income brackets said price is an extremely important or important consideration when choosing a place to shop. Consumers can "compare prices on the Web while at home or while standing in a brick-and-mortar store with their smartphones," said John Deputato, senior vice president of advanced analytics. "We certainly have moved to a time of calculated consumption for shoppers, and price has come to the forefront of the purchase decision." Progressive Grocer (4/24)       - Green Mountain named top coffee brand
Green Mountain Coffee was named the top coffee brand of the year in the 2012 Harris Poll EquiTrend survey from Harris Interactive. In other results, Coca-Cola was the top soft drink brand, Gatorade was the top sports drink brand, Yuengling Traditional Lager took first place among beer brands, and Lipton Tea ranked first for both hot and iced tea. BevIndustry.com (4/24)  - Ben & Jerry's executive gives social media scoop
 Jay Curley, integrated marketing manager at Ben & Jerry's, said the ice cream company combines sampling with social media by responding to social media requests for ice cream delivery with its Sweet Tweets program. "Let's say, we select Bob, and go to Bob's office with 20 people and serve them ice cream ... His coworkers tweet. And when they tweet 'I love Ben & Jerry's,' it means more," he said. MediaPost Communications/Marketing Daily (4/23) - P&G pioneered content marketing
Procter & Gamble introduced content marketing in the 1930s, when the company launched radio shows aimed at women, which later migrated to television as long-running soap operas. In 2011, P&G introduced an online version of a soap opera, Man of the House, and digital content marketing is considered a powerful marketing tool for both start-ups and established companies. Forbes (4/24)   | Learn about Xerox® solid ink and enter to win an Apple® MacBook Air®— Exceptional color print quality, 90% less waste than comparable color lasers, and speeds up to 40 ppm make the ColorQube® 8570 printer your perfect solution for affordable color printing. Enter to win an Apple®MacBook Air® when you learn more. |
| Health & Wellness |  |  | | - Fewer Americans have high cholesterol despite obesity
CDC officials reported that despite a continued rise in obesity rates, only 13.4% of U.S. adults between 2009 and 2010 had high total cholesterol levels, compared with 18.3% of adults 10 years earlier. Increasing use of cholesterol-lowering drugs played a significant role in reducing cholesterol levels, but other factors, such as reduced smoking rates, also contributed to the decline, experts said. National Public Radio/Shots blog (4/24)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
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| GMA News | | | |
| Government & Food Safety | | | | - USDA finds Calif. dairy cow positive for BSE
The USDA confirmed that a dairy cow in central California that died last week had bovine spongiform encephalopathy, the state's first case since 2006. USDA Chief Veterinary Officer John Clifford emphasized that meat from the cow did not enter the food supply. "The detection of BSE shows that the surveillance program in place in California and around the country is working," California Food and Agriculture Secretary Karen Ross said. "Milk and beef remain safe to consume." USA TODAY (4/25), Reuters (4/24), MSNBC/The Associated Press (4/24) - AOCS, Cargill combine to refine standards for food-oil quality
The American Oil Chemists' Society and Cargill have worked together to improve the methods used for verifying oil quality in foods. "These new official methods for total fat and fatty acids in foods are a significant industry achievement in that they will enable faster formulation or reformulation of consumer products, especially as the industry looks to respond to demands from consumers for reduced fat food options," said AOCS Technical Director Richard Cantrill. NutraIngredients (4/23)
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