   | News about digital retail commerce |  |
- Netotiate lets online shoppers bargain for best deal
Netotiate is a new site launched this week that lets bargain hunters compare product prices online and then make their best offer to participating merchants. Shoppers can make their offers anonymously, and retailers are limited to three counter offers per deals, which must be made at the same time and can include a combination of lower prices and other incentives. Boston Herald (4/18)       | Profiting from Mobile: The Three Keys to Success
Mobile is on the mind of most retailers, but how can you ensure the highest return from your investment? This informative Retail TouchPoints white paper analyzes the three focus areas for in-store mobile success: IT infrastructure, security, and store flow. Download your copy here! | - Online coupons rise in popularity as buyers seek deals
The struggling economy is driving use of online coupons, according to a study by Yahoo! and Ipsos OTX. More than 92 million shoppers are expected to be using online coupons by year-end. Though consumers still prefer print coupons (33%) to digital (27%), 35% of Internet shoppers check weekly or daily deals at least once a day. eMarketer (4/18) - Report: Consumers now opt for online gift shopping
Consumers who used to head to the store to do their gift shopping now prefer to buy presents online, according to Unity Marketing. "Gifting consumers are looking for the convenience of being able to research and make a purchase without interrupting their day with a shopping trip," said president Pam Danziger. ApplianceMagazine.com (4/18) - Consumers unenthusiastic about accepting online cookies
Only 23% of U.K. consumers are eager to accept online tracking cookies, according to a survey by Econsultancy. The findings may prove problematic for online retailers and marketers in Europe, where new rules will soon require site operators to obtain permission before installing cookies. Internet Retailer (4/18)  | Learn about Xerox® solid ink and enter to win an Apple® MacBook Air®— Exceptional color print quality, 90% less waste than comparable color lasers, and speeds up to 40 ppm make the ColorQube® 8570 printer your perfect solution for affordable color printing. Enter to win an Apple®MacBook Air® when you learn more. |
 - Yahoo! ties turnaround to e-commerce
Yahoo! plans to use its extensive cache of consumer data to strengthen online retail offerings, especially in consumer products, automotive and travel. The company created a commerce business to help advertisers improve their ability to reach consumers. Internet Retailer (4/18) - Amazon offers German students a Prime deal
Amazon launched a promotion offering students in Germany a free one-year membership of Amazon Prime and a half-price membership for four years after. The service comes with perks including free shipping and better prices on traded-in products. Internet Retailer (4/18) 
| Interactive Advertising |  |  | | - Google to test customer service endorsements in paid search ads
Google will experiment with including customer-service ratings from its Trusted Stores program within paid search ads, the company said. Retailers that participate in Trusted Search give Google access to their average shipping times and other customer service data, and Google issues a rating the retailers can post on their web pages. Internet Retailer (4/18) - CEO: Social marketing requires a human touch
 Social media is less about algorithms and more about people, which means marketers need a hefty dose of emotional intelligence to create effective social marketing strategies, says Buzzfeed CEO Jonah Peretti. "We started thinking it's a game or an algorithm when really it's about humans and what we want to share and making things that are worth sharing." Advertising Age (tiered subscription model) (4/18)  | Fight for the future of retail
Join more than 100 retailers to advocate for the retail industry on Capitol Hill! Sign up now to visit with lawmakers during the NRF Washington Leadership Conference May 15-16, and help NRF push for job creation, corporate tax reform and more. Register now. | - China's online trademark cases rise sharply
Courts in China saw 13,000 new trademark infringement lawsuits last year, a 54% increase over 2010, according to the Supreme People's Court. "A considerable number of these cases were triggered on the Internet, although we didn't make a specific count, and the proportion is increasing," said spokesman Sun Jungong. China Daily (Beijing) (4/18)  | Shop.org Spotlight | | | | - Best practices to boost springtime conversions and sales
The early season of warm weather for most of the country has helped the early spring holidays, giving online retailers time to plan ahead for Easter, Mother's Day, Father's Day and graduations. In a post on the Shop.org blog, Head of Research Fiona Swerdlow provides tips for boosting spring gift sales and conversions, starting with evaluating and updating promotions that have worked with your customers in the past. Read more. Shop.org Blog (3/15) - Creative versus operations: How to free marketers to do marketing
Today's CRM and business intelligence platforms are powerful tools for retail marketers, but perhaps it's time to differentiate marketing creative professionals from marketing operations. In a white paper from the Shop.org library, executives from eClerx examine the obstacles that accompany effective CRM and marketing automation system development, and demonstrate how outsourcing parts of the marketing lifecycle helps to remove those obstacles while improving cost savings, agility, operational excellence, risk mitigation, and costs and resources. Download the white paper now.
| SmartQuote | | | |  | Things alter for the worse spontaneously, if they be not altered for the better designedly."
--Francis Bacon,
British author and statesman  |
| | This SmartBrief was created for cpgbrokers.data@blogger.com
| | | Advertise | | Associate Publisher: Dena Malouf 202-407-7837 | | | | | | | | | | Recent Shop.org SmartBrief Issues: - Wednesday, April 18, 2012
- Tuesday, April 17, 2012
- Monday, April 16, 2012
- Friday, April 13, 2012
- Thursday, April 12, 2012
| | | Lead Editor: Megan Conniff
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | | | | | © 1999-2012 SmartBrief, Inc.® Legal Information |
|
On average, the presence of a trust mark, a common safe shopping symbol, helps increase online sales conversions by 12%. Source: 
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.