Tuesday, April 24, 2012

Do your sales, marketing departments agree on the definition of "lead"?

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April 24, 2012
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The Leaderboard 
 
  • Are you average or extraordinary?
    The difference between run-of-the-mill managers and truly exceptional leaders lies in their core beliefs, writes Geoffrey James. Great bosses see their company as a community, their own job as a service, and their employees as peers rather than peons. "Average bosses see employees as inferior, immature beings ... Extraordinary bosses treat every employee as if he or she were the most important person in the firm," James writes. Inc. online/Sales Source blog (4/23) LinkedInFacebookTwitterGoogle+Email this Story
Tax season can be tough. The IRS has increased the time it spends auditing small businesses by 30%. This free white paper brought to you by American Express OPEN, will help you learn how to navigate changes in tax legislation, leverage often overlooked deductions and strategize for the coming years. Download your free white paper, What Every Small Business Owner Needs To Know For Tax Season.
Sales Strategies 
 
  • It's your job to set new sales reps up for success
    Hiring a sales representative should be seen as an investment, and you must have a program in place to ensure each new hire reaches his or her potential, writes Lee Salz. When developing such a program, it's a good idea to think about what knowledge and skills you want the sales hire to gain, he writes. "Plot the program components over several weeks in a logical sequence that is paced such that your new seller has every opportunity to succeed." Eyes On Sales (4/23) LinkedInFacebookTwitterGoogle+Email this Story
  • Maximize the value of your sales resources
    Hiring high-performing sales representatives and giving them your top accounts are part of the recipe for success, writes Scott Gruher. "[N]othing drives results like giving your best people the best opportunities and accounts." Properly structuring your sales resources can also provide other benefits, such as improved forecast accuracy, he explains. Sales Benchmark Index/Sales Force Effectiveness Blog (4/19) LinkedInFacebookTwitterGoogle+Email this Story
Leveraging Cloud Security to Weather Threatening Storms
Web attacks and retribution campaigns are on the rise, and they have become more frequent, more random and more extreme. This paper assesses the current cyber threat environment and discusses the use of distributed cloud services as an effective means to protect against evolving, modern-day IT threats.
Daily Data Points 
 
  • Economist sees signs of lasting rebound in U.S. economy
    The U.S. in the past two quarters has seen improvement in employment, consumer and business sentiment, household spending and other measures typically associated with the start of lasting economic rebounds, says Joseph Carson, director of global economic research at AllianceBernstein in New York. "We're seeing confirmation of sustainability from all sides," he said. "That's a real business cycle." Financial Advisor online/Bloomberg (4/23) LinkedInFacebookTwitterGoogle+Email this Story
  • Other News
Download our free report “How to Stop Webpage Speed from Killing Your Marketing” and see how decreasing the time it takes to get customers interacting with your online campaign can increase engagement, response, and conversion.
On the Road 
 
  • Wireless in-flight entertainment is expected to boom in next decade
    A recent report from IMS Research estimates that about 9,000 aircraft will offer wireless in-flight entertainment systems by 2021 as carriers move away from the traditional seat-back or cabin-roof entertainment systems. Wireless IFE will offer passengers streaming content such as sports, music, TV shows and video games that goes straight to passengers' or airline-provided handheld devices that will also allow travelers to manage their travel in the air. MSNBC/Overhead Bin (4/20), Breaking Travel News (4/22) LinkedInFacebookTwitterGoogle+Email this Story
  • Other News
Top 5 HR Compliance Concerns for Small Business
Small and medium sized companies spend a lot of time focusing on core business issues, but they may overlook one of the most potentially serious and costly issues — regulatory compliance. How do you know what issues to look for in order to protect the company? Download this must-read paper that discusses the top 5 HR compliance issues.
App Update 
 
  • Other News
Hot off the Presses! Q2 2012 ERP Comparison Guide
Get off to a successful start in the new quarter by shortening the time needed to purchase ERP software. Begin accurately controlling costs, inventory, and revenue forecasts. Learn how in this free download from Ziff Davis.
Featured Content 
 

Making Small Talk 
  • Lawsuit: Worker gives kidney to help boss, then gets sacked
    A Long Island mom has filed a lawsuit alleging that she was improperly fired by her boss after helping her obtain a kidney. Debbie Stevens, then a clerical worker at the Atlantic Automotive Group, gave her kidney so one of the company's managers could move up on the transplant list, only to be berated and then fired after returning from medical leave, according to her claims. New York Post (4/23) LinkedInFacebookTwitterGoogle+Email this Story
 
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SmartQuote 
Extraordinary bosses set a general direction and then commit themselves to obtaining the resources that their employees need to get the job done."
--Geoffrey James, author of How to Say It: Business to Business Selling, writing at Inc. online's Sales Source blog
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