Head & Shoulders wants major leaguers to swing and whiff Head & Shoulders has declared a "season of the whiff" in promoting the shampoo's new tie-in with Old Spice. The Procter & Gamble brand will use TV, outdoor, digital, social and other media to associate Major League Baseball strikeouts -- the whiff -- with the brand. The company is stoking Twitter with the #Whiff hashtag and rewarding strikeouts by donating to Reviving Baseball in Inner Cities for each one and giving a bonus to the city whose fans tweet the most with the hashtag. Pitcher C.J. Wilson has been signed as a spokesman for the campaign. Advertising Age (tiered subscription model) (3/29) | Consumer product companies turn to vitamins to boost sales Procter & Gamble, Pfizer and Arm & Hammer owner Church & Dwight have all acquired dietary supplement makers in the past year, aiming to shore up slowing sales by feeding aging baby boomers' growing demand for vitamins and supplements. The vitamin, mineral and supplement market totaled $23 billion in the U.S. last year, and it's booking between 5% and 7% annual growth, according to Euromonitor International. The Wall Street Journal (3/31) Snack-makers must please both consumers' palates and wallets Snack-makers must keep innovating to create palate-pleasing treats, but still keep consumers' budgets in mind, Sally Lyons Wyatt told Bakeryandsnacks.com in an interview. Wyatt, the executive and general manager for client insight at Symphony IRI Group, said consumers are also watching their waistlines. "Whether it be gluten-free, soy, protein, freshness -- we've seen huge increases on those attributes and it's really getting that right combination to address the consumer needs," Wyatt said. BakeryAndSnacks.com (France) (4/29)  | April 4, 2013 @ 11am PT | 2pm ET
Attend this webinar to learn:
• Plan for real-time opportunities across multiple channels
• Get results that move campaigns beyond hype via social
• Best practices for developing a real-time marketing program
Register today! | | Kat Dennings will promote Lipton tea in online ads Lipton has tapped actress Kat Dennings to appear in online ads for its tea across the AOL and Yahoo networks. "Our consumers juggle busy schedules and are looking for a pick me up so they can take on their busy days. Kat helps bring to life how drinking Lipton is a simple way to re-charge and feel great," said Alfie Vivian, VP Refreshments for Unilever North America. MediaPost Communications/Marketing Daily (4/1)  | Explore Orlando's dining & entertainment districts
From culinary hotspots to electrifying entertainment, there's more to meetings in Orlando. With six distinct dining and entertainment districts, there's something for everyone. Find out how business events are just the beginning at OrlandoDistricts.com. |
 |  | Myths, Pitfalls and Realities of CPQ Software
Configure Price Quote Software can be difficult to deploy and implement. This white paper highlights the common myths in the market place and provides a practical guide on how to prepare for the challenges ahead. Learn how to expose the pitfalls before you buy your CPQ software. Download the free guide now. |
 | Celiac disease diagnoses are increasing in the U.S. A study in The American Journal of Gastroenterology revealed celiac disease diagnoses grew from about 11 cases per 100,000 persons to about 17 cases per 100,000 persons between 2000 and 2010. Increased symptom awareness and screening among doctors may have contributed to the higher diagnosis rates, researchers noted. Reuters (3/29) Adding dietary fiber reduces risk of stroke, study says Every 7 grams of dietary fiber that people add to their daily diet leads to a 7% lower risk of hemorrhagic and ischemic stroke, according to U.K. researchers reporting on the website of the journal Stroke. The data did not indicate what fiber types offered the most protection, but researchers said eating an extra serving of beans or two servings of fruit could help meet the goal. MedPage Today (free registration) (3/28) | Cross registration off of your to-do list At the 2013 Consumer Complaints Management Conference in May, GMA will gather consumer affairs and complaint management specialists from the food, beverage and CPG industry to address the latest techniques and processes used to provide unbeatable customer service. On May 8-10 at the Hyatt at Fisherman’s Wharf in San Francisco, attendees will gain real-world, actionable items for dealing with complaints, learn innovative strategies for brand management, and develop valuable industry contacts during this two-day event. From collecting data, to engaging in social media to understanding related legal issues, this conference provides an opportunity to invest in you, your company and the brand it represents by examining the most current topics in complaint management. See the updated agenda. Cross registration off of your to-do list by visiting the conference website and registering today! |  | Dreams have only one owner at a time. That's why dreamers are lonely." -- Erma Bombeck, American humorist | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions. | | Publisher, Food & Beverage: Chris Warne P: 646.462.4647 | | | | |
| Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | |
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