Unilever exec sees "unlimited opportunities" in tea Winfried Hopf, executive vice president of global beverages at Unilever, says tea is "the hottest beverage in the beverage landscape" because it is consumed by half of the planet's population. Hopf notes growth opportunities in hot and cold tea, including machine capsules and bubble tea. FoodNavigator (4/19)  | The 2013 American Pantry Study
Executive Webcast — April 23, 2013 at 11:00 a.m. EDT
U.S. shoppers remain cautious even as economy improves
• Changing consumer attitudes and behaviors
• Growth of cross-channel shopping
• The role and impact of new technology on shoppers
• Strategies for CPG companies to respond to this changed consumer Register |
 | Ad campaign seeks to change public's views on frozen foods The frozen-food industry is gearing up a $50 million advertising campaign aimed at changing how people view frozen food in response to a trend that equates fresh food as healthier. ConAgra Foods registered dietitian Kristin Reimers says frozen vegetables may be more nutrient-rich than their counterparts in the produce section, which may not be all that fresh after being transported or sitting for days. National Public Radio/The Salt blog (4/19) InteliChoice combines product data and dietary guidelines Shopper-marketing firm FoxFire Printing has developed InteliChoice, a system that guides shoppers with custom shelf tags and other tools that show how a product's nutrition correlates with dietary guidelines. Retailers piloting the system include Wakefern Food, United Supermarkets and Key Food. FoodNavigator (4/19)  | The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert Altimeter explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free! |
 | Clorox seeks broader audience for Green Works Green Works, the cleaner brand launched by Clorox in 2008 with an endorsement from the Sierra Club, is ending its relationship with the environmental organization this year and urging retailers to promote the products with other household cleaners. Clorox will lower prices for the brand as part of an effort to market it as "affordable, effective, accessible and approachable," said brand manager Shekinah Eliassen. The New York Times (tiered subscription model) (4/21)  | Why Food & Beverage Manufacturers Should Avoid Generic ERP Systems
You might have all sorts of reasons for needing a new business system. But with so many options, how do you make the right choice? If you're trying to decide whether a generic ERP or an industry-specific solution will do, you're not alone. This white paper highlights four ways to better your production efficiency with a manufacturing execution system and some tips to help you decide. Download the free white paper now. |
 | Parental approach to food may influence children's weight A study in the journal Pediatrics showed between 30% and 40% of parents said they urge their children to continue eating even after they said they are full. Parents of teens who were not overweight were more likely to display pressure-to-eat behaviors than parents of overweight and obese teens, researchers said. "Parental pressure to eat can be detrimental to children because it takes away from a child's ability to respond naturally to their own hunger," lead author Katie Loth said. CNN/The Chart blog (4/22)  | CSO Insights: 2013 SPO Sales Execution Analysis
It is one thing to plan the work and another to work the plan. In this topical report, see how well other companies perform as they navigate prospects through the sell cycle. Learn how your sales team can leverage best practices from best-in-class performing organizations highlighted in this study. Download this free report now. |
 | Celebrate Earth Day with a 10% discount The 2013 Global Sustainability Summit is now bigger, bolder and with more global reach than ever before. On Aug. 14-16, in Seattle, GMA and the Food Marketing Institute will bring together retailers, manufacturers, key government officials and advocacy groups from around the world to learn together, network and seek common solutions at the 2013 Global Sustainability Summit. Designed to help companies with all levels of awareness, expertise and global reach incorporate sustainability into every aspect of their business model, keynote sessions will feature some of the world’s leading thinkers focused on the most critical issues in the industry and across the globe. In celebration of Earth Day, receive 10% off of your registration fee when you register for the Global Summit between now and April 26. Register now! | Europe moves forward on salt reduction efforts In Europe, 29 countries have begun salt-reduction efforts, focused on better labeling, improved consumer awareness, and voluntary food reformulation. The U.K., with a program that dates to 1996, now has the lowest salt intake levels of any developed nation, according to World Action on Salt and Health. FoodNavigator (4/19) |  | Nobody can go back and start a new beginning, but anyone can start today and make a new ending." -- Maria Robinson, American writer | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions. | | Publisher, Food & Beverage: Chris Warne P: 646.462.4647 | | | | |
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