Thursday, April 18, 2013

More grains, less gluten among food trends

Unilever reaches zero-waste milestone | Caffeine Free Coke Zero to debut this summer | Interactive site supports front-of-pack labeling
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April 18, 2013
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Company WatchSponsored By
Unilever reaches zero-waste milestone
Unilever says more than half of its 252 facilities worldwide divert no waste to landfills, including all in the U.S., Canada, the U.K., the Netherlands, Germany, Japan and France. "This achievement is an important milestone for Unilever as we continue to fulfill our vision of significantly reducing our environmental impact while doubling our business," said Kees Kruythoff, president for North America. Retailing Today (4/17), Consumer Goods Technology News (4/17)
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Caffeine Free Coke Zero to debut this summer
A version of Coke Zero without caffeine will be introduced this summer, said Coca-Cola. Caffeine Free Coke Zero will be launched in 2-liter bottles and 12-packs of 12-ounce cans. The Atlanta Journal-Constitution (4/17)
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New Mintel Data Shows Total Sugars Top Consumer Concern
New data from Mintel shows that consumers avoid total sugars more than any other ingredient. In comparison, no more than 3% of consumers specifically avoid HFCS. See all the details, including purchasing considerations across 12 high-volume product categories, at CornNaturally.com.
 
TrendsSponsored By
Interactive site supports front-of-pack labeling
GMA has introduced a user-friendly, interactive website for consumers, providing information, recipes, meal-planning tips and more in support of the Facts Up Front labeling initiative launched by FMI and GMA. "To make the most of Facts Up Front, Americans need to understand what that information means and how it relates to their calorie and nutrient needs," GMA CEO and President Pamela Bailey said. "Through this website, we are providing consumers with the knowledge and tools they need to build a healthful diet." Progressive Grocer (4/17)
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More grains, less gluten among food trends
Food trends in 2013 include the growing popularity of gluten-free diets and an increase in the kinds of grains consumed, including quinoa, barley and wheat berries. Also gaining traction are Greek yogurt, smaller portions, and a general awareness of food and nutrition issues. The Huffington Post/The Blog (4/17)
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Super or not, fruit flies high
While consumers may be wary of the "superfruit" label, fruits in general remain highly popular, said John Hunter, general manager for VDF FutureCeuticals, maker of fruit extracts and powders. Tart cherries, wild blueberries, monk fruit and apples are among the fruits getting particular attention now, he said. FoodNavigator (4/18)
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April 24, 2013 @11am PT | 2 pm ET
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Supply Chain ManagementSponsored By
Risk management seen as a key link in supply chains
Supply chain experts say managing risk is essential to assuring long-term viability in the face of challenges posed by weather, politics and other factors. Establishing systems and standards for measuring sustainability across the supply chain is essential to this effort. Sustainable Plant (4/14)
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CSO Insights: 2013 SPO Sales Execution Analysis
It is one thing to plan the work and another to work the plan. In this topical report, see how well other companies perform as they navigate prospects through the sell cycle. Learn how your sales team can leverage best practices from best-in-class performing organizations highlighted in this study. Download this free report now.

Advertising & MarketingSponsored By
Dove campaign shows how women put themselves down
In a new campaign for Unilever's Dove brand, a forensics artist sketches women based on their own descriptions of themselves, and then based on how other women describe them. The images based on the descriptions of others are more attractive and open, showing that women do not judge themselves as others do. Drug Store News (4/17)
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Gerber invites Facebook fans to virtual birthday party
Gerber turns 85 this year and is marking the occasion with a virtual cake on its Facebook page. The company is also running a like-gated contest with daily cash prizes for the next 85 days. ClickZ (4/17)
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Contract Management Software — Buyers Advice
Contract Management Software can be challenging due to some key characteristics of the contract management process. In this guide, read about the entire evaluation and purchase cycle, including key considerations and pitfalls. Download the free guide now and learn how to manage the process to your best benefit.

Retail SpotlightSponsored By
Whole Foods offers Costa Rican trip as top contest prize
Whole Foods Market is marking Earth Month with a contest that has a grand prize of an eight-day trip to the nonprofit Earth University in Costa Rica, where organic, sustainable bananas are grown for the retail chain. "We're excited to give our shoppers an opportunity to see how their purchasing choices can make such a profound difference for our partners around the world," Global Produce Coordinator John Walker said. Supermarket News (free registration) (4/17)
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IT Security's Worst Enemy
Organizations across the world continue to strive for greater agility, efficiency and innovation. But they also need to cut costs, improve productivity and become more competitive. This white paper investigates what new IT security approach is required to effectively respond to the changing threat landscape and new ways of working. Learn more.

Health & WellnessSponsored By
Hershey to switch to front-of-pack labels
Starting this year, Hershey will bring front-of-pack nutrition information to its packaging. The shift is part of a larger effort to make sure consumers have easy access to nutrition information and to provide better-for-you alternatives like Simple Pleasures chocolate, introduced in 2012 with 30% less fat than other milk chocolate. CSP (4/17)
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The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert Altimeter explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free!

GMA News
Only one week left to get the Sustainability Summit early bird rate
From Aug. 14 to 16 in Seattle, join GMA and The Food Marketing Institute (FMI) as they gather retail, manufacturing, government and NGO sustainability experts from around the world to address issues affecting the industry now and in years to come.

Expanded in 2013, the GMA-FMI Global Sustainability Summit is now bigger, bolder and more global than ever before.

This Summit will feature the world’s leading sustainability thinkers and change agents and focus on the most critical issues in the industry and across the globe, including:

·         Packaging and Waste

·         Engagement and Communication

·         Technology and Innovation

·         Sustainable Supply Chain Management

Register between now and April 26, and get 10% off of your registration fee!

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Vice President, State Affairs and GrassrootsGrocery Manufacturers Association (GMA)Washington, DC
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-- Søren Kierkegaard,
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