Unilever seeks patent for tea juice Unilever has filed a patent application for a process that produces tea juice by pressing the juice from heated tea leaves. The juice can then be sold in liquid or powder form and mixed with water to create a flavorful, richly colored tea, the company said. BeverageDaily.com (France) (4/22) Wal-Mart to distribute 5-day Nutrisystem starter kits Nutrisystem will sell five-day Jumpstart weight-loss kits at 2,000 Wal-Mart stores. "Under our new leadership, we have shifted our focus to weight-loss kits rather than competing in the overcrowded and heavily discounted maintenance space in the grocery aisles," says a rep for the company, which plans to heavily promote the deal. Nutrisystem, as revenue has declined, has worked with Costco and Kroger on various alternatives to the typically home-delivered program. Advertising Age (tiered subscription model) (4/21), Drug Store News (4/22)  | Four Essential Things to Know about Food and Beverage Traceability
For many manufacturers, traceability is a valiant goal. But, for food and beverage producers, it's a critical requirement. No one wants to put a single person at risk, let alone tens or hundreds. As a food or beverage manufacturer, part of your job is to help prevent outbreaks of food-borne illnesses. This free whitepaper discusses four key things you'll need to know. Download now. |
 | Report highlights fruit trends A trend mapping report from Packaged Facts and CCD Innovation explores fruit trends in five stages of acceptance, from "just gaining traction" to "firmly in the mainstream." For example, craft cider is just gaining traction, while mangoes are firmly in the mainstream. FoodNavigator (4/23) Low-carb trend "not dead at all" In a survey by the Natural Marketing Institute, about half of American adults said they consumed low-carb foods or drinks in the past year, indicating the trend is "not dead at all," said managing partner Steve French. "That's a move into consumers understanding more about the types of grains in terms of sustained energy and single versus complex carbs," he said. Supermarket News (free registration) (4/22)  | Leverage Big Social Data In Your Marketing Programs
In this free report, Offerpop details how to successfully identify and implement actionable social data in your marketing programs. Broken down into three easily digestible parts, this report shows you how to size the social opportunity, understand key metrics for success, and how to effectively integrate and analyze big social data. Download it for free! |
 | Coca-Cola provides 50,000 recycling carts in Chicago Coca-Cola is supporting recycling in Chicago with the purchase of 50,000 recycling carts for the city. "We see this as an incredible way to be able to give back to Chicago, give back to the United States, and to be able to keep our pledge, which is to be sure that every bottle, plastic bottle, can in which our products are packaged and sold will find its way back into a recycling bin," said Coca-Cola marketing executive Sonya Soutus. Chicago Tribune (tiered subscription model) (4/22)  | Program for Leadership Development
Ideal for high-potential managers, this program offers results-oriented management strategies and a broad perspective to help you drive corporate performance. Through off- and on-campus modules, you will hone the advanced decision-making and execution skills needed to excel as a multifaceted leader. Learn more. |
 |  | CSO Insights: 2013 Sales Performance Optimization Study Results
In this analysis, see an overview of the eight key attributes found in high performance sales organizations, and some of the major trends that positively and negatively impacted sales behavior in 2012. Compare how your sales team's best practices align with the high performing organizations in this study. Download the free study now. |
 | Weis report shows sustainability achievements and goals Weis Markets has released its first corporate-sustainability report, showing a 15.5% cut in carbon emissions over five years, reduced electricity and landfill usage and the opening of a store with Leadership in Energy and Environmental Design certification. "We have always been a responsible and earth-conscious company," President and CEO David Hepfinger said. "But over the past five years, we have significantly upgraded our sustainability program." Progressive Grocer (4/22), Supermarket News (free registration) (4/22) | Kellogg touts health and wellness initiatives Kellogg is highlighting its 2012 health and wellness efforts, including Facts Up Front product labels, marketing campaigns promoting physical activity and the launch of improved products. "Enhancements such as adding fiber, whole grains or protein to a product are good for our consumers and good for our business, as demonstrated by increased sales," President and CEO John Bryant said. FoodBusinessNews.net (free registration) (4/22) | Are you a leading innovator who deserves recognition? Submit your application for the GMA CPG Award for Innovation and Creativity, a prestigious award honoring pioneering ideas that happen every day at GMA member companies. Now in its 11th year, this award will be presented by the GMA’s Associate Member Council, and submissions will be judged based on creativity, willingness to take risks, achieving measurable results and establishing valuable lessons for the entire industry. The two categories for submission consist of manufacturer members with total sales that are under $3 billion and those that are $3 billion and above. The submission deadline is September 30. Award winners will be announced at the GMA Chairman’s Lecture in January 2014. For more information about this opportunity, contact GMA’s Jackie Lodge at (202) 639-5910 or download the application today. |  | The fear of being laughed at makes cowards of us all." -- Mignon McLaughlin, American author and journalist | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions. | | Publisher, Food & Beverage: Chris Warne P: 646.462.4647 | | | | |
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