 | Tomato soup in cartons rated best tasting by Huffington Post Huffington Post editors recently blind-tasted 10 popular brands and flavors of tomato soup, judging on flavor and texture. The number-one best tasting product is a tomato soup in a Tetra Pak carton. Cartons help preserve the flavor and nutrients of foods without the use of preservatives, making it a winner to consumers. Find out what Huffington Post editors had to say about the winning (and losing) soups. | | | | | Convenience is key ingredient for top new confectionery products Pacesetting sales status for confectionery products was achieved by products that offered the most convenience and indulgence, according to a report from Information Resources. Pacesetting sales are defined by products that have been on sale for at least a year by the end of 2012 and were among the 100 top selling launches across multiple outlets. "Consumers are looking for exciting flavors and flavor combinations. They are also looking for ways to treat themselves on a budget, so home-based treats are a lower-costing splurge versus heading out," said researcher Susan Viamari. ConfectioneryNews.com (France) (4/24) Grocery shoppers want mobile services that empower them While American and European shoppers show little interest in purchasing groceries through mobile devices, a survey by Symphony EYC shows that solid majorities want to be able to use mobile devices for in-store price comparison. Additionally, 72% of Americans and 65% of Europeans say they want mobile services that allow them to share ideas on products and offer feedback. MediaPost Communications/MoBlog (4/24)  | The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert Altimeter explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free! |
 | Should the supply chain be part of sales and operations planning? Companies that incorporate supply chain functions into sales and operations planning can reduce the costs associated with carrying inventory and performing demand and supply planning. Even if planning costs rise, "organizations should consider whether any additional costs ... would be offset by increased efficiency or costs savings generated within the procurement, manufacturing, or logistics functions," Becky Partida writes. IndustryWeek (4/18)  | CSO Insights: 2013 Sales Performance Optimization Study Results
In this analysis, see an overview of the eight key attributes found in high performance sales organizations, and some of the major trends that positively and negatively impacted sales behavior in 2012. Compare how your sales team's best practices align with the high performing organizations in this study. Download the free study now. |
 | Johnson & Johnson corporate-image campaign plays on emotion Johnson & Johnson is trying to rebound from a rough period of lawsuits and product recalls by running a corporate branding campaign, the company's first in 10 years. The TBWA\Chiat\Day campaign features a 60-second spot that shows a baby being cared for with J&J products such as Band-Aids and baby shampoo, with copy that focuses on love. "This is a very emotional brand, so we've got to deliver a very emotional idea," says Rob Schwartz, global creative president of TBWA Worldwide. The New York Times (tiered subscription model) (4/24)  | Four Ways to Better Production Efficiency with a Manufacturing Execution System
Imagine what you could do with real-time monitoring and control for your production and process manufacturing operations. You could improve productivity, work more efficiently, become more profitable and make better decisions based on the performance of your plant or enterprise. Download this whitepaper to learn four ways MES solutions can make a difference at your company. |
 | Peapod campaign looks to restock Sandy victims' shelves Online grocer Peapod is partnering with nonprofit Family-to-Family for a 90-day program that allows donors to send a "Comforts of Home Welcome Box" to families still struggling to recover from superstorm Sandy. Each $62 box has pantry staples such as flour, sugar, olive oil, black beans and rice. Peapod is also matching the donation for the first 200 boxes ordered. "This is the best kind of delivery we can make," said Peg Merzbacher, director of marketing at Peapod. Retailing Today (4/24), Progressive Grocer (4/24), Supermarket News (free registration) (4/24)  | Contract Management Software — Buyers Advice
Contract Management Software can be challenging due to some key characteristics of the contract management process. In this guide, read about the entire evaluation and purchase cycle, including key considerations and pitfalls. Download the free guide now and learn how to manage the process to your best benefit. |
 |  | IT Security's Worst Enemy
Organizations across the world continue to strive for greater agility, efficiency and innovation. But they also need to cut costs, improve productivity and become more competitive. This white paper investigates what new IT security approach is required to effectively respond to the changing threat landscape and new ways of working. Learn more. |
 | Save the date: Collaborating for Growth, Oct. 7-9 Today’s most successful food retailers and CPG manufacturers are seeking bold strategies and new tactics to drive sustainable growth -- together. That’s why this fall, GMA and the Food Marketing Institute (FMI) have come together to launch Collaborating for Growth Oct. 7-9, in Fort Worth, Texas. Collaborating for Growth will hone in on how food retailers and CPG manufacturers can better meet changing consumer demands through collaborative approaches to innovation, sales and sales promotion, loyalty programs, in-store execution, mobile marketing, supply chain management and much more. Through interactive experiences and unique opportunities for dialogue, participants will take home valuable tools, tactics and a deep understanding of best practices to ignite growth in their own business. Early bird discount: Register by Friday, June 14 and get $100 off of your registration fee.
Get more information. | FDA warns food safety will suffer because of budget cut A $209 million budget cut at the FDA as a result of sequestration will lead to fewer food-safety inspections, Commissioner Margaret Hamburg says. The cut will mean an 18% reduction in inspections compared with 2012. Other effects include a delay to implementation of the Food Safety Modernization Act and a longer approval process for drugs. USA Today (4/24) Other News |  | Life isn't about finding yourself. Life is about creating yourself." -- George Bernard Shaw, Irish playwright | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions. | | Publisher, Food & Beverage: Chris Warne P: 646.462.4647 | | | | |
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