Diet Pepsi spreads its feathers with new peacock can design Diet Pepsi is rolling out limited-edition 7.5-ounce cans featuring a design by HGTV star Vern Yip. The blue-and-gray printed can features a peacock, and is part of the brand's "Love Every Sip" 2013 campaign targeting women. Why a peacock? "It does a great job of representing confidence, vibrancy, positivity, energy and strength, which are all attributes of our Diet Pepsi consumer. We think it really fits in well with her lifestyle," said Amy Spiridakis, director of marketing for Diet Pepsi. Adweek (4/3)  | Mintel Category Study: Total Sugars Top Consumer Concern A new study by Mintel, covering 12 top product categories, shows that consumers are more concerned about total sugars than any specific sweetener. In fact, in any given category, no more than 3% of consumers avoid HFCS.
See details when you download the infographic at CornNaturally.com. | | Shoppers increasingly are thinking green, survey finds About 70% of U.S. consumers consider the environment when shopping for products, with 20% thinking about it regularly and 7% always thinking green, according to a survey by Cone Communications. About 85% want more information about how to properly use and dispose of green products, and 71% want companies to help them understand environmental issues. Environmental Leader (4/3) GMA Science Forum focuses on food safety Product safety is the focus of the GMA Science Forum being held at the Marriot Wardman Park Hotel in Washington, D.C., this week. Experts from the consumer packaged goods industry and government will discuss scientific, regulatory and technical advances in food safety. "Consumers expect industry and government to work together to provide the world with the safest possible products," said GMA president Pamela Bailey. Progressive Grocer (4/3)  | Contract Management Software — Buyers Advice
Contract Management Software can be challenging due to some key characteristics of the contract management process. In this guide, read about the entire evaluation and purchase cycle, including key considerations and pitfalls. Download the free guide now and learn how to manage the process to your best benefit. |
 | Efficient supply chains can give retailers needed boost Retailers must have a robust supply chain system to meet the needs of customers and expand their global reach, writes Kieran Taylor, director of APM Marketing, Compuware APM Business Unit. "[E]fficient supply chain applications are a must as retailers cannot afford to overlook complicated internal supply chain applications that can seriously impact revenue and a customer's brand perception," Taylor writes. Supply & Demand Chain Executive magazine (4/2013) | Corporate marketers bust out April Fools' Day stunts Google, Sony and Procter & Gamble were among the corporations that participated in April Fools' Day stunts Monday. Google's pranks included a beta version of a smell-based search engine and a suggestion that it would shut down YouTube. Sony introduced a television set for dogs, and P&G advertised a Scope "bacon" flavor. With companies able to "show their lighter sides and steal some free publicity," Alastair Macdonald writes, April Fools' Day is "ever more an adman's dream." Reuters (4/1) | Study shows sorghum is safe for gluten-free consumers New scientific evidence confirms that sorghum is gluten-free and offers other health benefits. Sorghum has long been used by those with celiac disease, but researchers at the Institute of Genetics and Biophysics in Naples, Italy, say it is completely free of gluten and also has fiber, protein, potassium, calcium, antioxidants and high levels of unsaturated fats. MedicalDaily.com (4/3) | Save 10% on your registration fee for Global Sustainability Summit The 2013 Global Sustainability Summit is now bigger, bolder and with more global reach than ever before. On Aug. 14-16, in Seattle, GMA and the Food Marketing Institute (FMI) will bring together retailers, manufacturers, key government officials and advocacy groups from around the world to learn together, network and seek common solutions at the 2013 Global Sustainability Summit. Designed to help companies with all levels of awareness, expertise and global reach incorporate sustainability into every aspect of their business model, keynote sessions will feature some of the world’s leading thinkers focused on the most critical issues in the industry and across the globe. Early bird discount -- register for the Global Summit between now and April 26, and receive 10% off your registration fee! |  | Action is a great restorer and builder of confidence. Inaction is not only the result, but the cause, of fear." -- Norman Vincent Peale, American minister and author | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions. | | Publisher, Food & Beverage: Chris Warne P: 646.462.4647 | | | | |
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