Consumer Packaged Goods Broker News: Fermented flavors find favor

CPG brands team on Family Dollar promo | Truvia to be introduced in India, Brazil | Hostess wins approval for sale of remaining core brands

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April 11, 2013

News for the food, beverage and consumer packaged goods industry

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CPG brands team on Family Dollar promo
Kimberly-Clark teamed with other brands to launch a promotion at Family Dollar, called "Spice up your Summer Fun," highlighting the national brands sold at the discount chain. "We needed to bring the power of scale, and we couldn't do it on our own, so got other CPGs involved," said Blake Boulden, director of business development and shopper marketing for Kimberly-Clark. Supermarket News (free registration) (4/10)

Truvia to be introduced in India, Brazil
Cargill is planning to expand distribution of its zero-calorie natural Truvia sweetener to Brazil and India. Truvia has been sold in the U.S. since 2008, and was introduced in Mexico in 2010 and Venezuela in 2012. Fox Business (4/10)

Other News

Hostess wins approval for sale of remaining core brands
CBS MoneyWatch (4/10)
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Trends

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Fermented flavors find favor
More Americans are developing a taste for tangy fermented foods like kimchi and Sriracha, and food-makers are responding with Lay's Sriracha potato chips and Heinz ketchup with balsamic vinegar. "There's a group seeking more intense, hotter and spicier flavors and another group who is interested in experimentation and a broader range of flavors," said Haven Cockerham, a Heinz vice president. "Absolutely both are interested in balsamic ketchup." The Wall Street Journal (4/10)

Study looks at millennials' food-shopping habits
Alice Sylvester, chief operating officer of the Media Behavior Institute, says millennial shoppers can be reached through radio; they consider food a source of entertainment; and they cook but value convenience. She also says they are less likely to use store fliers or newspaper inserts compared with older shoppers. Supermarket News (free registration) (4/10)

Myths, Pitfalls and Realities of CPQ Software
Configure Price Quote Software can be difficult to deploy and implement. This white paper highlights the common myths in the market place and provides a practical guide on how to prepare for the challenges ahead. Learn how to expose the pitfalls before you buy your CPQ software. Download the free guide now.

Supply Chain Management

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What companies can do to increase supply chain flexibility
Research indicates that companies are prioritizing flexibility in supply chains as they look to cope with demand fluctuation, write Albert Sun and Glen Goldbach of PricewaterhouseCoopers. These companies must integrate their supply chains with other business units and strengthen relationships with key suppliers, they write. IndustryWeek (4/5)

What can the cloud do for your construction company?
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Advertising & Marketing

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Unilever to launch Fruttare Fruit Bars
Unilever is debuting Fruttare Fruit Bars with a first-time sponsorship of Coachella, as well as an original song to be composed by Ne-Yo and Cher Lloyd based on lyrics submitted through social media. The fruit bars have been available in other countries since the 1980s. Billboard.com (4/10)

Jay-Z picks wife Beyonce for Bud's "Made in America" event
Beyonce and Nine Inch Nails are headlining Anheuser-Busch InBev's "Budweiser Made in America" concert in Philadelphia during Labor Day weekend. Jay-Z, who headlined the first "Made in America" event last year, continues to curate the talent for the show in a play for a younger, multicultural demographic, writes E.J. Schultz. Budweiser used Spotify to announce the lineup and is taking over the streaming service's home page to build buzz for the event. Advertising Age (tiered subscription model) (4/10)

CSO Insights: 2013 Sales Performance Optimization Study Results
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Retail Spotlight

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Hy-Vee uses recipe contest to promote beef launch
Hy-Vee has debuted 100% Natural Angus Reserve Beef, a product made from grain-fed cows. The launch is being supported with a recipe contest, with the creator of the winning recipe receiving a Brinkmann grill and $100 worth of the meat. Supermarket News (free registration) (4/10)

IT Security's Worst Enemy
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Health & Wellness

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Beneforte broccoli contains higher level of nutrient
Beneforte broccoli, created through a U.K.-funded breeding program, yields more glucoraphanin, a phytonutrient with potential health benefits, research shows. The so-called superbroccoli was developed by crossing standard broccoli with a wild version from Sicily. NutraIngredients (4/10)

Explore Orlando's dining & entertainment districts
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GMA News

GMA food labeling workshop kicks off April 30
GMA will once again offer the popular Complying with Regulatory Requirements for the Labeling of Packaged Foods workshop April 30 to May 2 at GMA headquarters.

This comprehensive two-and-a-half-day workshop on food labeling rules will present the fundamentals for labeling of food and beverage products regulated by the FDA and meat and poultry products regulated by the U.S. Department of Agriculture Food Safety and Inspection Service.

GMA’s staff experts in food labeling and nutrition will teach food company personnel and others involved in label design the food labeling skills they need, whether they are responsible for labeling compliance, food product marketing or product development. Instruction, interaction and hands-on activities provide an intensive introduction to labeling rules or an intermediate refresher course.

Get more information or register now. Space is limited so be sure to reserve your spot today!

Government & Food Safety

FDA budget proposal seeks higher industry fees
The FDA's proposed budget for fiscal 2014 calls for higher fees to fund food-safety programs. According to the proposal, the cost "is modest compared to the economic value it can deliver: reduced costs to industry, government, and the health care system due to less foodborne illness." The Hill/RegWatch blog (4/10), MedCityNews.com/Reuters (4/10)