| August 15, 2011 | | CONNECT WITH SMARTBRIEF |  |  | | | News for SmartBrief prospective partners | |
| What's Happening |  |  | | - How to keep your association fresh in members' minds
 SmartBrief exhibited this year for the first time at the ASAE Annual Meeting, held Aug. 7 to 9 in St. Louis, and when our team wasn't on the floor meeting with current partners and speaking with potential new ones, I attended many of the education sessions focused on membership, marketing and communication.
One of the most effective session formats featured multiple ideas from a variety of panelists -- each limited to a minute or less (in some cases, 15 seconds or less). Here are 11 tips -- many are a combination of two or three speakers' ideas -- from a session called "60 Ideas in 60 Minutes for Marketing Your Association in a Social Media Age." SmartBrief/SmartBlog on Social Media (8/10) - Top tweets: The ASAE and social media edition
Top 10 industry tweets from the past two weeks:
- American Beverage Association CEO talks leadership, teamwork
 Susan Neely, president and CEO of the American Beverage Association, said her advice to recent college graduates interested in having her job one day is to work for a 2012 presidential candidate. As a leader, she said, she strives to have each member of the team reach his or her full potential. "Everybody who has a stake in something, from the board of directors to your staff, you want the person to be deeply committed to the vision and strategy," she said. SmartBrief/SmartBlog on Leadership (8/9)
| Leadership Focus | | | | - What Angelina Jolie and Brad Pitt can teach you about leadership
Knowledge, eloquence and attraction are among the sources of power, as demonstrated by such leaders as Bill Gates, President Barack Obama, and Angelina Jolie and Brad Pitt, writes Terry Bacon. And attraction isn't just about looks, Bacon writes. "The content of your character is as important as your likeability and attractiveness," he writes. "In fact, attraction without character is more likely to be a power drain than a power source." SmartBrief/SmartBlog on Leadership (8/5) - Why good bosses treat everyone like grown-ups
Many business leaders, consciously or unconsciously, infantilize their opponents and even their own employees, writes Michael Schrage. It's easy to dismiss people as "childish" or "immature," but it's usually more effective to take the high road and try to evaluate and engage colleagues and rivals with respect for their capabilities. "Condescension rarely builds loyalty or trust," Schrage writes. Harvard Business Review online/HBR Blog Network (8/4) - PepsiCo's CEO discusses the 5 C's of leadership
Business leaders must cultivate their emotional intelligence if they want to relate effectively to their customers and employees, PepsiCo CEO Indra Nooyi told attendees at the BlogHer conference. Competency, confidence and communication are among the "5 C's" that shape her leadership philosophy, which she shared with the group of women bloggers and business leaders. SmartBrief/SmartBlog on Leadership (8/8) | About SmartBrief | | | | - What we do
SmartBrief publishes industry-specific e-mail newsletters in partnership with prominent associations, professional societies, corporations and nonprofits. More than 4.5 million executives and professionals rely on SmartBrief every day to stay informed and save them time. Visit here to view our partners, see samples and subscribe. For updates, follow us on Twitter or become a fan on Facebook. Want to explore partnering? Let's talk. | Media 2.0 | | | | - Why community success is about more than membership
SAP's Community Network is a business-to-business social network that pre-dates Facebook and now has 2.5 million members. Community operations chief Chip Rodgers says the site's success came after it de-emphasized rapid growth and focused instead on user engagement and providing useful services. "I think that's something we pride ourselves on as there are other communities that may have more members but feel like ghost towns; we have vibrancy," Rodgers says. FastCompany.com/FC Expert Blog (8/3) - How giving away control over your content helps your business thrive
Many marketers make the mistake of trying to keep too much control over their content, rather than allowing it to spread freely through the social Web, writes Jay Baer. Decentralized content, such as guest posts and comments on other blogs, help your brand reach new audiences, whereas centralized content is most likely to reach people who are already familiar with your brand, Baer writes. "Each and every time you decentralize your content, you make it findable by people who don't know you yet, and that's how you drive your business forward -- not by preaching to the choir," he writes. Convince & Convert (8/4) - How to get journalists interested in your story
 Generating high-quality content that is searchable and establishing a social network presence are two important ways for a business to bring itself to the attention of journalists, as suggested by findings in the 2011 Arketi Web Watch Media Survey. Nearly two-thirds of journalists say they spend 20 hours or more a week searching for ideas online, and more than four in five are on Facebook or other social networks. In addition, about four in 10 say they go directly to company websites or blogs to search for news. Brafton.com (8/3) | SmartNugget | | | |  | | - How Burt's Bees created Earth-friendly buzz
After Burt's Bees was taken over by Clorox, it called in a public relations firm to refocus its image as an Earth-friendly, socially responsible brand. The result -- a multiplatform advertising campaign focused on the company's founder, Burt Shavitz, who lived in an off-grid turkey coop in Maine -- wowed Madison Avenue and helped secure Burt's Bees' reputation among consumers as a leading green brand. TriplePundit.com (8/11) | |  |
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