| News about digital retail commerce |  |
- Can Facebook crack e-commerce?
Facebook's impending IPO will put the company under pressure to unlock new revenue streams beyond just advertising, experts say. One option would be to turn Facebook into an e-commerce giant such as Amazon or eBay, perhaps by increasing the social network's strategic emphasis on its Credits payment system. "E-commerce is a huge category with very strong tailwinds and it's a natural move for Facebook," says Sam Schwerin of Millennium Technology Value Partners. Reuters (4/5)       | Retailers using a cross-channel loyalty platform have seen a 20% increase in customer retention rates. Download our white paper, Five Strategies for Cross-Channel Loyalty, to learn the keys to building a centralized cross-channel customer loyalty platform that utilizes relevant customer data to ensure a seamless and consistent brand experience across all channels. |
 - Survey: Half of France's online shoppers cite delivery problems
 Online shopping has caught on in France, but consumers say they've experienced a variety of delivery problems, including delays and out-of-stocks that led to canceled orders, according to a survey by the Institut français d'opinion publique. Additionally, 55% said high delivery costs were a deterrent to online shopping. Internet Retailer (4/4) - 21% of adults read e-books, Pew survey finds
A Pew Research Center survey in February found that 21% of adults had read an e-book in the past 12 months, compared with 17% in December. E-book sales hit $1.7 billion last year and are on track to reach $3.55 billion this year, industry expert Albert Greco said. Reuters (4/4)  - Tips to make your digital content stand out
Brands are creating and generating a rapidly rising sea of digital content, making it more difficult to be heard, writes Red Door Interactive social media director Crosby Noricks. Marketers must think like editors, always keep it interesting, and designate a leader to manage the brand's voice to avoid being drowned out. Fast Company online (4/5)  | What Data Thieves Don’t Want You to Know:
How a multi-layered data security solution, including encryption and tokenization, protects data in transit, in use and at rest. When combined, these two technologies provide a powerful method for securing sensitive data wherever it exists. Get proof here. |
 - Walgreens website drives foot traffic in stores
Linking inventory from Walgreens' 8,000 brick-and-mortar stores to the chain's website had been a challenge, but one that's paid off in increased foot traffic, says vice president Ron Kelly. "What retailers are learning is that people use the web for information, but still, a vast majority of people spend most of their money in our stores." Internet Retailer (4/4)  | The Business Case for Mobile and Tablet Shopping
Is mobility an out-of-reach luxury or could it really improve your business? Get the facts! Aberdeen’s Analyst Insight examines the impact of mobile solutions on retail transactions, customer expectations, and important profit opportunities. This research – a $399 value- is yours free! Download your copy here! |
| Interactive Advertising |  |  | | - Facebook is a global language, marketers say
Facebook is emerging as a global mass medium for marketers, industry experts say. Companies such as Nike, Domino's Pizza, Levi's and Starbucks have all run global Facebook campaigns, learning to translate and adapt their social content to dozens of languages and cultural contexts. "Facebook has become a single point and language that translates almost across the entire globe," says Dennis Maloney of Domino's. ClickZ (4/5) | Legislative & Regulatory | | | | - China to impose stricter duties, rules on overseas purchasing
China's government will impose new duty procedures and stricter rules governing transactions between domestic and overseas shipping and logistics companies starting April 15, in an effort to close loopholes that have allowed residents living overseas to sell goods online for less than they would cost in China. China's consumers spent $3.8 billion buying products from sellers overseas last year, and the number is forecast to double this year, according to the China e-Business Research Center. China Daily (Beijing) (4/5) | Shop.org Spotlight | | | | - How Gilt Groupe is reinventing online retail marketing
As access to information grows easier with advancing technology, it's often the dynamic, flash-enabled sites that resonate most effectively with shoppers. In a Shop.org Marketing Month workshop, Alexandra Wilkis Wilson, founder and chief merchandising officer of Gilt Groupe, will discuss the company's social and mobile strategies used to engage their customer base hungry for luxury goods. Shop.org and NRF retail members receive one free pass. Learn more and register. - The competitive advantages between mapping versus crawling
When it comes to gaining a tactical advantage on your competition, your business doesn't benefit by cutting corners. In a new addition to the Shop.org white paper library, Ugam Interactive explains the strategic advantages of manually mapping retailers' product data to anticipate promotional and assortment strategies so that you can price and stay competitive while keeping margins where you need them. Download the white paper.
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This Easter, four in 10 men intend to use their tablets to research products and compare prices. Source: 
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