Thursday, April 5, 2012

J.C. Penney goes mobile with Easter promotions

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April 5, 2012News for the retail industry

  Top Story 
 
Free Webinar: A (R)evolutionary Approach to Retail Marketing Analytics. FICO introduces a new strategy for retailers with all levels of analytic sophistication to adopt analytic marketing. Learn how to apply real-time analytics to make best use of mobile technology and build customer loyalty while gaining a superior understanding of customers' past and future behavior.
  Industry Watch 
 
  • How hiring non-family members keeps Mitchells relevant
    Fashion retailer Mitchells has been family owned since Ed and Norma Mitchell opened the first Westport, Conn., store in 1958, but the company has grown significantly, largely through acquisitions, and today its success rests on a management team that includes many non-family members, says co-president Bob Mitchell. "All the family and non-family members have very clear job descriptions and accountability, with a real high level of communication we've taken to the nth-degree." Women's Wear Daily (subscription required) (4/4) LinkedInFacebookTwitterEmail this Story
  • Gap to benefit from teen apparel boom
    Gap is positioned to take advantage of what may be a strong recovery in clothing for teens. A Piper Jaffray survey indicates that spending among average- and upper-income teens is going into double-digit growth for the first time since 2004. MarketWatch (4/4) LinkedInFacebookTwitterEmail this Story
  • Other News
You may be considering a cloud computing solution or in the midst of specifying one or even implementing a solution. Read this paper to see what IBM discovered about how companies like yours are adopting, implementing and using cloud computing solutions. Learn about the current rate of adoption, drivers, barriers, and considerations that are influencing the adoption of cloud computing.
  Retail Trends 
 
  • Food retailers represent in NRF's "This Is Retail" contest
    Gourmet pastry shop Cakes for Occasions in Danvers, Mass., is one of 20 retailers whose compelling video tales propelled them into the list of finalists in NRF's "This Is Retail" contest. "We experience the power of retail every day and understand its central role in building a strong community. We are proud to be among this group," said owner Kelly Delaney. Louisville-based The Root Cellar is another food merchant that made the cut. Supermarket News (4/4), The Boston Globe/Danvers (tiered subscription model) (4/4) LinkedInFacebookTwitterEmail this Story
  • 2 FIDM alums make retail contest finals: FIDM/Fashion Institute of Design & Merchandising alumni Carla Santiago and Miguel Urias were selected as finalists in NRF's "This Is Retail" contest. Santiago works as a buyer at Brighton, and Urias founded sporty fashion retail site Password Athletics. FIDMDigitalArts.com (4/2) LinkedInFacebookTwitterEmail this Story
  • Lampert: Retailers must adapt with the times
    The retail scene has changed with the growth of online and mobile options that have been good for consumers but are forcing traditional retailers to adapt, said Sears Holdings chairman Eddie Lampert. "A lot of businesses will have profitless prosperity and we've got to adapt, and I think that companies like Amazon, eBay, they've turned this into a big opportunity, and we have to be able to compete with them." CNBC (4/4) LinkedInFacebookTwitterEmail this Story
A large men’s apparel retailer has found the key to loyalty success with an initiative that allows customers to engage with the brand on their terms, not based on a time sensitive promotion. Download A Cross-Channel Loyalty Case Study to learn how this retailer has ensured that its brand is aligned across channels for a cohesive loyalty program.
  Retail Technology 
 
  • J.C. Penney goes mobile with Easter promotions
    J.C. Penney recently launched a mobile-driven promotion with texts to customers showing off some of the department store's Easter dresses. A tap takes mobile users to a special landing page on the merchant's optimized site, where they can either order the dress online or find out which nearby brick-and-mortar stores have the looks they like in stock. MobileCommerceDaily.com (4/4) LinkedInFacebookTwitterEmail this Story
  • Walgreens website drives drives foot traffic in stores
    Linking inventory from Walgreens' 8,000 brick-and-mortar stores to the chain's website had been a challenge, but one that's paid off in increased foot traffic, says vice president Ron Kelly. "What retailers are learning is that people use the web for information, but still, a vast majority of people spend most of their money in our stores." Internet Retailer (4/4) LinkedInFacebookTwitterEmail this Story
The Business Case for Mobile and Tablet Shopping
Is mobility an out-of-reach luxury or could it really improve your business? Get the facts! Aberdeen’s Analyst Insight examines the impact of mobile solutions on retail transactions, customer expectations, and important profit opportunities. This research – a $399 value- is yours free! Download your copy here!
  Policy & Government Affairs 
 
  • Swipe-fee changes backfire on some merchants
    Retailers that sell large amounts of lower-priced goods have actually seen their interchange fees on debit-card transactions rise in the six months since new federal rules went into effect. Retail groups including NRF have filed a lawsuit alleging the Federal Reserve set the rates too high. National Journal (4/4) LinkedInFacebookTwitterEmail this Story
Leveraging Cloud Security to Weather Threatening Storms
Web attacks and retribution campaigns are on the rise, and they have become more frequent, more random and more extreme. This paper assesses the current cyber threat environment and discusses the use of distributed cloud services as an effective means to protect against evolving, modern-day IT threats.
  Sponsored Content 
 

  NRF News 
  • How retailers continue to lead America's economic rebound
    With an average of 245,000 new jobs added to the American economy so far this year, economists and consumers have reasons to be optimistic about a slowly improving unemployment rate. But which industries are responsible for strengthening these job numbers? In an interview with NBC News, NRF's Senior Vice President Ellen Davis explains why retail is leading the economic comeback. Read more. Retail's BIG Blog (4/5) LinkedInFacebookTwitterEmail this Story
 
 
  • How Ralph Lauren, Kohl's, The Home Depot and Boscov's create a greener supply chain
    American Shipper's latest benchmarking initiative on environmental sustainability in the supply chain uncovered the leaders and practices that make going green a slam dunk. Jim Blaeser, American Shipper's publisher, will be joined by executives from these leading retailers at NRF's Global Supply Chain Summit, May 6 to 8 in Atlanta, to discuss emerging trends and best practices for a more sustainable supply chain. Learn more. LinkedInFacebookTwitterEmail this Story
Learn more about NRF ->Join NRF  |  Govt Relations  |  NRF Events  |  STORES  |  NRF Foundation

  Chain Restaurant News 
  • Other News
 
Position TitleCompany NameLocation
VP Retail MerchandisingLittle Switzerland St. Thomas, USVI, USA Virgin Islands
PlannerStein MartJacksonville, FL
Director of Advertising ProductionThe Bon Ton Stores, Inc.Milwaukee, WI
Senior BuyerFloor and Decor Outlets of America, Inc.Smryna, GA
District ManagerHallmarkNashville, TN
Director of [RE]FRESH (a store supporting Foster & Adoptive Care Coalition)[RE]FRESH: A Fashion CoalitionSt. Louis, MO
Corporate RecruiterBurlington Coat FactoryBurlington, NJ
Project ManagerPetSmartPhoenix, AZ
Director of Online MarketingThe Men's WearhouseSan Francisco, CA
Director of MarketingMoosejawMadison Heights, MI
VP eCommerceBurlington Coat FactoryBurlington, NJ
Senior Vice President - Human ResourcesBurlington Coat FactoryBurlington, NJ
Enterprise Architect – Global IT Omni-ChannelLevi Strauss & Co.San Francisco, CA
Sr. Business Analyst, Multi-Channel Retail ITLevi Strauss & Co.San Francisco, CA
Director of Real EstateBurlington Coat FactoryLos Angeles, CA
Cosmetics Buyer (Experience Required)Kohl's Department StoresMilwaukee, WI
E-Commerce MerchantKohl's Department StoresMilwaukee / Menomonee Falls, WI
Business Analyst-Supply ChainPetSmartPhoenix, AZ
Systems AnalystPetSmartPhoenix, AZ
Merchandise PlannerKohl's Department StoresMenomonee Falls, WI
Merchandise Buyer - Multiple CategoriesKohl's Department StoresMilwaukee/Menomonee Falls, WI
Director of OperationsSpencer GiftsEgg Harbor Township, NJ
Manager of Store CommunicationAmerican Eagle OutfittersPittsburgh, PA
Buyer, Petites Stein MartJacksonville, FL
Buyer - Youth, GirlsBurlington Coat FactoryBurlington, NJ
Click here to view more job listings.

  SmartQuote 
Anyone without a sense of humor is at the mercy of everyone else."
--William Rotsler,
American cartoonist, graphic artist and author


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