| News about digital retail commerce |  |
- Time Out New York adds daily deals and reservations
Time Out New York is separating itself from a crowd of entertainment guides by offering applications and customizable options for e-commerce, as well as daily deals. Theater ticketing will be available on the website, as will be restaurant reservations through a partnership with OpenTable. PaidContent.org (4/10)       - Online retailers sending fewer cart-reminder e-mails
Retailers are not sending as many reminder e-mails to customers who abandoned online carts as they did a year ago, according to a retail consulting group that found a small decrease in the fourth quarter 2011 from 2010. However, more retailers than before are including images of abandoned items in their reminder e-mails. Internet Retailer (4/10) - Report: Facebook pages need more attention from online retailers
One-quarter of online retailers fail to answer questions posted on their Facebook pages or in customer comments on merchant posts, StellaService reports. The number of U.S. online consumers turning to such communities for help has nearly quadrupled since 2009, to 27%, according to Forrester Research, and online retailers aren't quickly responding to that trend, StellaService says. Internet Retailer (4/9)  | Create a Shopping Cart that Converts Browsers to Buyers
When a shopper starts the checkout process, retailers typically need to get out of the way. Find out how to create a clear path to checkout and get tips on how to reduce cart abandonment during a free webinar on Thursday, April 12, at 2 p.m. EDT, featuring Cam Jensen from Lands' End. Space is limited. Register today. |
 - Fandango thrives on m-commerce sales
Twenty-three percent of Fandango's first-quarter ticket sales were sold via mobile sites or apps. "Fandango has always been about convenience, and mobile has added the utmost in convenience for moviegoers with things like GPS technology, where, with permission, the app can find out where you are and then show you the soonest showtimes at the nearest theaters. Mobile adds so much more to our numbers," said a company spokesman. Internet Retailer (4/11) - How robots helped Saks Direct beef up its sales
After implementing a fulfillment system driven by robotic technology at its Aberdeen, Md., warehouse, Saks Direct saw a 21% increase in fourth quarter sales in 2011 over the same period the year before. In addition to boosting the warehouse's efficiencies, the Kiva mobile-robotic system also helped the company save space and become more flexible -- a key component in its ability to keep up with the dynamics of increased online shopping, says Michael Rodgers, executive vice president and CIO for Saks. STORES magazine (4/2012)  | The Business Case for Mobile and Tablet Shopping
Is mobility an out-of-reach luxury or could it really improve your business? Get the facts! Aberdeen’s Analyst Insight examines the impact of mobile solutions on retail transactions, customer expectations, and important profit opportunities. This research – a $399 value- is yours free! Download your copy here! |
- Retailers get real-world results from Facebook outreach
Fans of Best Buy were about twice as likely to make purchases from or to recommend Best Buy, while being a fan of Wal-Mart had almost twice the effect on purchasing patterns as living near one of the stores, according to a Forrester report. "Brand engagement is a driver of loyalty and purchase for companies, and [Facebook is] a great channel for advocates to share brand experiences with others," Gina Sverdlov writes. Forrester.com/Gina Sverdlov's Blog (4/9)  | Leveraging Cloud Security to Weather Threatening Storms
Web attacks and retribution campaigns are on the rise, and they have become more frequent, more random and more extreme. This paper assesses the current cyber threat environment and discusses the use of distributed cloud services as an effective means to protect against evolving, modern-day IT threats. |
 | Legislative & Regulatory |  |  | | - Online sales tax might be slow going in 2012
Retailers, including Amazon, have been pushing for legislation to help states collect sales tax on online purchases. However, the measure might be unlikely this year as campaign season heats up. "There aren't a lot of opportunities to get this done before the end of this year," said David French, senior vice president of government relations at the National Retail Federation. "I wouldn't rule it out, but there's ton of work that needs to be done to get it there. We are turning over every stone to make sure that every message that can be delivered is delivered." The Hill (4/11) | Shop.org Spotlight | | | | - Best practices to achieve prominence in the health and beauty market
Health and beauty is one of the most fiercely competitive categories online, with some of the world's most recognizable brands such as Lancôme and Estee Lauder vying for consumers. In a new addition to the Shop.org white paper library, Innotrac profiles the dynamics and diversity of the health and beauty segment and identifies opportunities for these e-commerce merchants to extend their brand experience. Download the white paper.
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