   | April 5, 2012 | | CONNECT WITH SMARTBRIEF |  |  | |  | | - Would you treat your mother the way you treat your customers?
Making a quick buck at your customers' expense is often tempting, but it's seldom a smart strategy, write Allen Laudenslager and Bryan Neva Sr. It's better to treat your customers the way you'd want companies to treat your elderly mother, and deal with them fairly and honestly. "[I]f it's not fair to your mother, what makes it fair to your customer?" they ask. ThoughtLeaders blog (4/4)        |  |  |  | | See how Cardmembers use American Express OPEN Cards to help run their business:
“We use Membership Rewards® points to send goodies to clients during the holidays. It is always appreciated and allows us to utilize our cash for employee bonuses!” - Kara Atchison, Managed Care Solutions, Inc.
With The Business Gold Rewards Card, you can thank clients when you redeem Membership Rewards points for gifts.
LEARN MORE & APPLY | |  |  |  |
  | | | Sales Strategies |  | | |  | - How a client advisory board can help your business
Setting up a client advisory board, which should include five to seven current customers, can help you to gain new insights into your business, writes Ken Thoreson. "We recommend that organizations select not just [their] 'pet' clients but a cross section of clients that will make a commitment for a two year term on the committee," he writes. YourSalesManagementGuru.com (4/2) - How to fix your performance-management program
The key to implementing a successful sales-performance-management initiative is to not get ahead of yourself, writes Joshua Meeks. Two important metrics to focus on from the outset are customer acquisition cost -- how much money are you spending to gain a customer -- and customer lifetime value, he writes. After you have a program in place, it's important to evaluate it to make sure it is successful. Sales Benchmark Index/Sales Force Effectiveness Blog (4/4) - Sales-training tips for an organizational overhaul
It's possible that your industry is undergoing a change that necessitates an overhaul of your sales process, writes Richard Ruff of Sales Horizons. After you work out the leadership issues that come with such a transformation, sales training will be an essential part of making the change a success. Make sure your organization understands the reasoning for the change, and find the right sales-training organization to work with, he advises. SalesTrainingConnection.com (4/4) |  | Enterprise Resource Planning automates many aspects of an organization's operations, cascading across traditional boundaries of operations, finance, manufacturing and more. As such, changes in the ERP market can cause a ripple effect in your business. Get ahead of the changing tide and trends by downloading this free whitepaper. |
 | | - CFOs are ready to spend excess cash in domestic markets, survey says
Large North American companies are getting ready to spend some of their excess cash, according to the latest Deloitte CFO Signals survey. The survey found that finance chiefs plan to direct more than one-fourth of their spare cash to domestic investments in 2012. Another quarter will go toward liquidity, and about 15% will return to investors in the form of dividends. CGMA Magazine online (4/3) - How to earn more travel perks through "status match"
Status match. Chances are if you aren't familiar with this term you are probably missing out on one of the most intriguing aspects of maximizing your travel benefits. "When you hold elite status in an airline or hotel program, the airlines and hotels that you're not frequenting want your business. And they'll often go out of their way to match the elite perks you already receive," Joe Brancatelli writes. Portfolio.com (4/4) | App Update | | | |  | - Apps to help you find alternative fueling stations
There are a number of applications designed to help users find fueling stations that carry alternative fuels. Drive Alternatives, for example, can show you where to find biodiesel, natural gas and other fuels, while Alternative Fuel Station Locator does exactly what the name implies. Forbes (4/4) |  | Gain valuable insight on how to build an HR strategy that produces results in any economy. Notable CEOs of quickly-growing companies outline their winning HR strategies in this must-read whitepaper for small businesses in growth mode. Learn more here. |
 | | - Do you think you hold too many meetings?
| No way |  41.67% | | Definitely |  41.67% | | It's possible |  16.67% | - Does your company have a client advisory board?
 | Yes | | No, but we're considering it | | No, and we're not considering it |
- Watching dance may get your muscles moving
People who watch dance tend to exhibit muscle-specific motor responses, according to a study. "We know that if the subject is watching a motor action performed by somebody else, the motor cortex is excited," said lead author Corinne Jola. Unfortunately, the muscle movements are too small to qualify as a workout. MSNBC/The Body Odd (4/4)  | [I]f your company's product or service has so many customer problems that fixing them impacts profits, then fix the product or service!"
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