| April 11, 2012 | News for the food, beverage and consumer packaged goods industry |  |  |
- Espresso company in Brazil purchased by Sara Lee
Sara Lee has acquired Expresso.Coffee, a Brazilian company that sells espresso coffee for small businesses, bakeries and vending machines. The company sells at more than 1,000 locations around São Paulo and Rio de Janeiro, giving Sara Lee opportunities to connect customers in those regions with its Pilao coffee brand, said Michiel Herkemij, Sara Lee International Beverages CEO. Drinks Business Review (4/11)       - Edy's expands Fruit Bars offerings
Edy's is adding a mango flavor to its Fruit Bars brand, and launching a 12-count multipack containing coconut, pineapple and orange flavors. Edy's is also teaming for a third year with the Fruit Tree Planting Foundation, supporting the planting of fruit orchards in U.S. communities. Food Business Review (4/11)  | WEBINAR: The Growing Role of Social Analysis 2 PM ET on 4/11 Featured Guest: Nathan Gilliatt, Founder, Social Media Analysis. How are you measuring Social Media? Real-time social analytics changes everything! Attend a free webinar to learn the trends and data types that marketing, public relations and customer service should be measuring with high-profile use cases you can immediately leverage. Register. | - Quinoa is a hit, from salad bars to breakfast bowls
The Andes-based grain quinoa is filling shelves at natural-food stores and big-box locations as a versatile, healthful and gluten-free option. "You can use it like rice in savory dishes such as casseroles, pilaf or salads, or use it as a side dish with cooked vegetables," says dietitian Suzanne Havala Hobbs. "It also makes a good cooked breakfast cereal. It blends well with cinnamon, nutmeg and sweeteners like brown sugar or maple syrup." The News & Observer (Raleigh, N.C.) (4/10) - Report sees bar growth in food bars
According to a Packaged Facts report, U.S. sales of food bars reached $5.7 billion in 2011, up from $5.3 billion the previous year. The report says the distinction between nutrition bars and cereal bars is blurring as makers of cereal and granola bars add functional ingredients and makers of nutrition bars improve taste and texture. CandyIndustry.com (4/10)  - Dr Pepper ties in with "The Avengers"
Dr Pepper launched a television campaign, collectible cans and an online game in a tie-in with "The Avengers," a movie based on Marvel Entertainment's comic book characters. The commercial shows people trying to impress legendary comic book creator Stan Lee. Drug Store News (4/10), BevIndustry.com (4/10)  - BJ's highlights local produce in Farm to Club program
BJ's Wholesale Club is launching the Farm to Club program at all 195 stores, selling produce grown within the state and marking it with the seal "Farm to Club, Locally Grown." "The Farm to Club program is very good for both the members who buy the local fruits and veggies and the farmers who are growing our food," said produce buyer Rob Johnson. Progressive Grocer (4/10) 
- Old-fashioned weight-loss plans work better than fads
A study in the American Journal of Preventive Medicine revealed that about two-thirds of obese Americans try to lose weight, with about 40% succeeding. Those who shed pounds did so mainly through the old-fashioned approach -- eating less, choosing healthier foods and exercising more. Researchers found that successful weight loss was not achieved using fad diet schemes, including liquid diets and nonprescription diet pills. Los Angeles Times/Booster Shots blog (tiered subscription model) (4/10)  | Leveraging Cloud Security to Weather Threatening Storms
Web attacks and retribution campaigns are on the rise, and they have become more frequent, more random and more extreme. This paper assesses the current cyber threat environment and discusses the use of distributed cloud services as an effective means to protect against evolving, modern-day IT threats. |
 | GMA News |  |  | | - New session added to Consumer Complaints Conference agenda
On May 14-16 in Dallas, GMA will be hosting the GMA Consumer Complaints Management Conference, the only complaints management conference built exclusively for professionals working in the food, beverage and consumer products industry. With an already robust agenda, GMA has just added an additional session about the importance of protecting your company's valuable assets: Best Practices for Protecting Your Most Valuable Asset -- Your Brand Whether faced with a product recall or general consumer complaint, it is critical to protect your most valuable asset -- your brand. Because it takes mere days or weeks to destroy a brand built over decades, companies must take extra care to protect their reputations when they are under any level of scrutiny. There are steps that can be taken to not only minimize the impact of a recall, but do so in a manner that protects the public, protects the brand and closes out the recall quickly and efficiently. This session will explore best practices for effective recall execution, product retrieval and consumer complaint management. Brian Harty, Business Development Manager, Recall/Retrieval/Quality Assurance, Stericycle To view the full agenda, please visit www.gmacomplaintsconference.com.
| Government & Food Safety | | | |
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