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| April 11, 2012 | | CONNECT WITH SMARTBRIEF |  |  | |  | | | The Leaderboard |  | | |  | - Get a life: What leaders can learn from Bubba Watson
Leaders can learn from the attitude of Bubba Watson, who recently won the Masters golf tournament. "The thing is, golf is not my everything," Watson said. "I'm not going to go home if I would have lost today, I'm not going to go home and pout." The important question for business leaders is: What else do you have going on in your life? EblinGroup.com/Next Level Blog (4/10)       | Sales Strategies | | | |  | - Sales coaching: It's not all about the numbers
Coaching isn't about numbers; it's about uncovering the underlying issues that are preventing salespeople from reaching their goals, writes David Brock. As a manager, you should "make sure you understand what you are trying to achieve with each metric that you are putting in place," he writes. Partners in Excellence Blog (4/9) - Fixing the top of your funnel
Most problems with the sales funnel start at the top, according to Heinz Marketing. Prospects shouldn't be passed on to the sales team if they aren't yet ready to make a purchase. Instead, these leads should be nurtured until they're ready for the sales team. HeinzMarketing.com (4/9) - How sales reps can hit the ground running in a new territory
There are two types of sales representatives, and they should use different approaches when taking over new sales territories, writes Bryce Record. Sales representatives who are focused on building relationships with existing clients should talk to the outgoing sales representative and take him or her along on visits with clients. A sales representative who is focused on finding new customers should consult with his or her sales manager. Sales Benchmark Index/Sales Force Effectiveness Blog (4/8) | Daily Data Points | | | |  | - Report: Small-business outlook dims
Small-business optimism has dropped for the first time since August, reports the National Federation of Independent Business. The group's monthly index of optimism fell from 94.3 in February to 92.5 in March. "The higher fuel cost appears to have already trickled down, placing pressure on small businesses in charging more for their goods and services," said Leslie Levesque, an IHS Global Insight economist. The Wall Street Journal (4/10)  |  | 10 Principles for Building an Effective Human Capital Plan
The Human Capital Plan is an important tool that organizations use to drive focused actions that can ensure goal achievement and business success. It allows organizations to assess, plan for, and respond proactively to its human capital challenges and needs. Download the white paper to learn more. |
 | | | On the Road | | | |  | - Beware the aggressive marketing of airline credit cards
Airlines are flooding the market with frequent-flier credit cards that promise a world of great perks but may come with unexpected costs. The experts urge consumers to know what they're signing up for before entering into a contract with a new credit card provider. "I've been in this business a long time and there definitely have been times of very aggressive marketing of airline and other travel cards. We happen to be in one of them now," said David Gold, general manager of Chase Card Services. The New York Times (tiered subscription model) (4/9) - Salesforce's Chatter faces competition from Yammer
Salesforce's Chatter isn't the only game in town for companies interested in enterprise social networks. Yammer, which launched in 2008, is another option. It is designed to integrate with all sorts of enterprise software, according to David O. Sacks, the company's founder. Forbes (4/10) |  | Maximize Your Business's Potential.
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- "The Simpsons" home state revealed
Which of the nation's many Springfields "The Simpsons" hail from has been a subject of debate for decades, and creator Matt Groening finally revealed it is Springfield, Ore. Groening also discusses the inspiration for Bart and other characters and the influence his upbringing has had in shaping the show. Smithsonian Magazine (5/2012) - Win free passes to a word-of-mouth marketing master class
Want to get in-depth secrets on Google+ from former Apple chief evangelist Guy Kawasaki -- along with word-of-mouth marketing tips from Andy Sernovitz? SmartBrief has you covered with two easy ways to win a free pass to a webinar scheduled for Monday. Your pass could be just a tweet or a blog post away. Check out our blog for details. Entries due Friday.  | The numbers are just symptoms or alerts."
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| | | | | | | Recent SmartBrief on Sales Issues: - Tuesday, April 10, 2012
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