Thursday, February 9, 2012

3 tips to turn more browsers into buyers

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February 9, 2012
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News about digital retail commerce

  Top Story 
 
  • States look to collect e-commerce taxes
    Amazon is backing federal legislation designed to standardize the way states collect sales taxes from online transactions, but the bill is stalled in Congress, according to this article. In the meantime, states are developing their own initiatives. USA TODAY (2/8) LinkedInFacebookTwitterEmail this Story
Webinar Recording: The Online Marketing Suite
Listen to GSI Commerce and e-Dialog along with guest speakers Joe Stanhope and Shar VanBoskirk from Forrester Research as they explore why the Online Marketing Suite is resonating with marketers and is more relevant than ever. View the recorded webinar.
  Online Retail Trends 
 
  • Brands look beyond deals to link content, commerce
    Businesses are looking beyond daily deals to other digital ventures that link content with commerce, as revealed in discussions at Business Insider's Social Commerce Summit in New York. Brands are showing more interest in developing their own content sites, as well as pairing commerce with existing media properties that have a strong reputation and sales infrastructure in niche markets, said Group Commerce CEO Jonty Kelt. Street Fight (2/8) LinkedInFacebookTwitterEmail this Story
  • 3 tips to turn more browsers into buyers
    About 90% of visitors to most sites are likely to lurk, browsing about but rarely if ever buying, writes SiteTuners CEO Tim Ash. He shares the three conditions that, when present together, are likely to convert more lurkers into paying customers. iMedia Connection (2/8) LinkedInFacebookTwitterEmail this Story
  • How much does social media add to online retail?
    Facebook pages and Twitter accounts are must-haves for online retail brands today, but opinions vary on just how much these and other social media tools contribute to driving sales. "Social media commerce hasn't popped yet," said Forrester Research analyst Brian Walker. Investor's Business Daily (2/7) LinkedInFacebookTwitterEmail this Story
The 2012 Email Evolution Conference
February 22-24, 2012 | Westin Diplomat Resort & Spa, Hollywood, FL
For everything email and more, EEC12 is where it’s at. This tried-and-true event focuses on the best ways to capitalize on the high ROI this low-cost communication tool can provide both on its own, and integrated with social, search, mobile, video and other email enhancers. Register now for early bird savings!
  New Media & Technology 
 
How to Get the Package You Need—Without Breaking the Bank
A robust benefits package can be the difference between someone choosing to work with you versus a more established competitor. But with the cost of benefits rising each year, providing a benefits package that helps you attract, retain and motivate talented people gets harder all the time. Download, 5 Ways To Manage The Rising Costs of Benefits.
  Companies in the News 
  • Google to open first permanent store in Dublin
    Google aims to open its first standalone brick-and-mortar store at its European headquarters in Dublin, according to documents filed with the city's planning office. Last fall, Google tested branded shops inside Currys and PC World stores in London, to sell laptops running its Chromebook operating system. Bloomberg (2/9) LinkedInFacebookTwitterEmail this Story
 
  • Apple to replicate app restrictions on desktops
    Apple plans to begin imposing tighter restrictions on Mac software developers, replicating the tight controls it now enforces on mobile application developers. Apple says the rules, which restrict how some apps can access certain parts of the operating system, are needed for security reasons. The Wall Street Journal (2/9) LinkedInFacebookTwitterEmail this Story
  • Other News
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  Featured Content 
 

  Legislative & Regulatory 
 
Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today!
  Shop.org Spotlight 
  • How to entice online customers with a unique mobile experience
    U.S. customers continue to have big hearts when it comes to using their mobile devices to shop. In a post on the Shop.org blog, Fiona Swerdlow discusses the advantages of using this Valentine's Day holiday -- and the retail holidays that follow -- to reassess and revamp your smartphone and tablet formats for the savvy online shopper. Read more. Shop.org Blog (2/9) LinkedInFacebookTwitterEmail this Story
  • Shop.org SmartStat: Feb. 9, 2012
    Shop.org's First Look Track at Retail's BIG Show attracted more than 1,000 digital, multichannel and mobile experts from around the world. Source: NRF. LinkedInFacebookTwitterEmail this Story
 
  • 12 factors that influence online buying decisions
    Human beings in effect have three brains that collaborate when it comes to decision making – one evaluates facts and figures, the second processes emotions and gut reactions, and the third is the tie-breaker between the two, Eight by Eight's Amy Africa told attendees at Retail's BIG Show. She shares a list of 12 factors retailers can use to tailor their websites to the way our brains make buying decisions. Read more. Shop.org Blog (1/18) LinkedInFacebookTwitterEmail this Story
Learn more about Shop.org ->Website  |  Events  |  Research  |  Shop.org Blog  |  Join Shop.org

  SmartQuote 
If you do not feel yourself growing in your work and your life broadening and deepening, if your task is not a perpetual tonic to you, you have not found your place."
--Orison Swett Marden,
American writer


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