 | News about digital retail commerce |  |
- Ideeli wins over Fashion Week designers
Flash-sale site Ideeli is gaining traction with bargain-hungry fashionistas in its second year as a sponsor of New York Fashion Week, as designers including BCBG Max Azria, Calvin Klein and Betsey Johnson find they can reach a wider audience by selling through the site. "Since our first season of sponsorship, [our consumer] membership has nearly tripled, and our relationships within the brand and retail industry have continued to grow," said Ideeli executive David Manela. ClickZ (2/15)       | Have you met your perfect ecommerce match?
We all dream of a world where orders come pouring in from multiple channels. This is a reality for many who've met their ecommerce match, the perfect combination of skills and technology. Take your ecommerce to the next level. Download our success formula. | - EBay CEO: Lines between bricks and clicks come down
The line separating e-commerce and traditional retail isn't just blurring, it's coming down "like the Berlin Wall," eBay CEO John Donahoe said at a technology conference this week. EBay is growing to meet changing demands, he said, shifting from a selling space for smaller businesses to an e-commerce platform that can partner with major retail chains. ZDNet/Between the Lines blog (2/15)  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
 - Tips for creating a clearly defined social strategy
Companies need clearly defined social marketing strategies to avoid pushing out a flood of content that doesn't necessarily further the brand or the company's goals, writes Questus co-founder Jordan Berg. The first step is defining your editorial focus and creating a rough calendar for the next year. iMedia Connection (2/15) - Mobile devices got a workout on Valentine's Day
Mobile devices saw an increase in search activity on Valentine's Day, with users tapping their smartphones for quick directions to restaurants and florists, according to Google's mobile ad team. Meanwhile, tablets saw a Valentine's jump in traffic to dating sites. TechCrunch (2/15)  | 10 Principles for Building an Effective Human Capital Plan
The Human Capital Plan is an important tool that organizations use to drive focused actions that can ensure goal achievement and business success. It allows organizations to assess, plan for, and respond proactively to its human capital challenges and needs. Download the white paper to learn more. |
 | Companies in the News |  |  | | - Pinterest grabs interest, but no revenue yet
Pinterest has quickly captured a following among consumers and retailers, but the image-sharing social site hasn't yet determined how it will generate revenue, founders said. "My hope is that if we build a service that a lot of people use to plan and discover things, that will be really valuable," said co-founder Ben Silbermann. The Wall Street Journal (2/16) - UPS partners with Kabbage to share underwriting data: UPS has partnered with online small-business lender Kabbage, in a deal that allows UPS to share shipping data from online merchants seeking loans. UPS will also provide Kabbage with debt funding to finance more loans. TechCrunch (2/15)
- Amazon ramps up in-house advertising team
Amazon is hiring more sales and management professionals for its internal advertising force, but many other retailers prefer to outsource their campaigns to cut down on capital investment costs, Jay Habegger writes. Last year, Amazon started acquiring and selling ad space to third-party websites, along with customer and product data. "Online retailers are waking up to the significant revenue available to those who monetize their online data via ad sales. However, as they explore the ad-tech space, they find that the time and financial investment needed to build a media property that generates ad revenue is significant," he writes. Advertising Age (tiered subscription model) (2/15)  | The Business Platinum Card® from American Express OPEN
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| Interactive Advertising | | | | | Shop.org Spotlight | | | | - How to optimize your site for performance and safety in 2012
The early months of 2012 present a great opportunity to make sure your website is prepared for another busy year, especially during the online shopping seasons. But where does e-commerce security fit in to the overall customer experience? In a new white paper on Shop.org, Nancy Levin, Group Marketing Manager in McAfee's Web Security division, identifies five best practices that will help secure your virtual marketplace to increase consumer confidence and turn your online shoppers into buyers. Download the white paper. - Pier 1, Target and Coach are hiring
Shop.org offers a jobs board for people looking for positions in e-commerce. Recent postings include an SEO specialist with Pier 1 Imports, two positions in Target's digital and multichannel technology division, and an assistant manager for search and affiliate marketing at Coach. All Shop.org member companies are invited to post jobs for free. View the job board.
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Russia's largest online retailer OZON has acquired online shoe seller Sapato.ru, its first acquisition since securing $100 million in new funding in late 2011. "It is our first acquisition, but it certainly won't be our last," said CEO Maelle Gavet. 
In 2011, more than two-thirds of retailers said that more than 81% of their product portfolio is available online, compared to one-third five years ago. Source: 
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