| February 27, 2012 | | CONNECT WITH SMARTBRIEF |  |  | |  | | - What Oscar-nominated films can teach you about leadership
The Oscar-nominated "Moneyball" is intended to demonstrate the importance of analytical thinking but instead provides quite a different leadership lesson, Steve Denning writes. "The only sustainable competitive advantage is a continuous innovation, which requires inspired players," he writes. Likewise, the real lesson of "The Iron Lady" is that listening is critical for leadership. Forbes (2/24)      - How sales leaders can maximize their influence
Sales leaders can't make anyone do as they say; they have to depend on their influence, writes S. Anthony Iannarino. It's important for sales leaders to care about their people and provide an objective that they can get behind. "If you want to be influential enough that your people achieve their goals, then you will provide them with a mission that provides meaning -- and you will engage them in helping to determine how best to accomplish that mission," he writes. TheSalesBlog.com (2/23)  |  | The Business Platinum Card® from American Express OPEN
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  | | | Sales Strategies |  | | |  | - Sales lessons from the world of pay-per-click advertising
Pay-per-click advertising has much to teach sales managers, writes Steve Reeves. Pay-per-click ads can be effective, but only if companies are able to convert clicks into purchases and cover advertising costs with the profit generated by sales, he writes. Likewise, sales leaders need to implement a suitable compensation plan for their representatives and provide a value proposition that can close deals. Successful Sales Management blog (U.K.) (2/23) |  | How can you help your company get well sooner?
Visa Healthcare cards reduce paperwork, reimbursement checks and mailing costs, making your job go faster and more streamlined. They also provide employees convenient access to health-benefit funds, which means happier employees and increased enrollment. Visit visa.com/healthcare to learn more. |
  | | | Daily Data Points | | | |  | | On the Road | | | |  | - Frequent-flier consultants help book award seats
Some frequent fliers are turning to consultants to help them book award seats. "Awards seats are definitely scarcer," said Brian Kelly of thepointsguy.com. "And with over 17 trillion -- yes, trillion -- loyalty points out there, including frequent-flier miles, hotel points and credit card points, this sector of the travel industry has definitely grown." The Washington Post (2/22) |  | RadioShack has a global presence and a variety of innovative products and services. With reasonable investment levels and hundreds of potential markets, a RadioShack franchise represents an exciting opportunity for you to associate with a powerful retail brand. Click here to learn more. |
 | | | App Update | | | |  | |  | Organizational Privacy Architecture and Assessment
This checklist for Ecommerce, Web Development and Design, and Direct Marketing professionals enables you to gauge your organization’s privacy compliance and best practice levels. Thousands of companies leave the intricacies of privacy management to TRUSTe, the 13-year-old leader in online privacy. Gain an overview of the program today. |
 | | Top five news stories selected by SmartBrief on Sales readers in the past week. - Results based on number of times each story was clicked by readers.
| | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
- Short on cash? Just reach for the bottle
Wealthy people who find themselves temporarily short of cash are raiding their wine cellars in pursuit of liquid assets. Some pawnshops accept cases of expensive wine as collateral for six-figure loans, offering a helping hand to bankers and businessmen with less-than-stellar credit ratings. "We lend up to 70% of the value of the wines," said Richard Mews of Prime Asset Loans. "It is quick, easy and there are no fees." Reuters (2/22)  | If you care enough to build your people, to build their skills, to build their capacity to succeed, and if you work to ensure their success because you care deeply, you will have a tremendous amount of influence."
--S. Anthony Iannarino, president and chief sales officer for SOLUTIONS Staffing, writing at TheSalesBlog.com  |
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