| News about digital retail commerce |  |
|  | Retailers using a centralized cross-channel loyalty platform are experiencing a 20 percent increase in customer retention. Download our white paper, Cross-Channel Loyalty Technology, to learn how combining mobile and social technology with a centralized loyalty platform and POS data capture enables retailers to provide a truly cross-channel loyalty experience. |
 | Online Retail Trends |  |  | | - New moms go online for product advice, parenting questions
New mothers come up against a wealth of conflicting online advice for their parenting questions, creating an opportunity for advertisers, research finds. Mothers say they're most likely to be influenced by ads that contain research data or other information, testimonials from other moms and expert opinions, a Kelton Research survey finds. The company also found many Internet-using moms are willing to pay more for what they perceive as the best product for their baby in a variety of product categories. eMarketer (2/27)       | Earn 2X rewards points on advertising costs with The Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
• 3X points on airfare
• 2X points on advertising, gas, shipping
• 1X points on everything else
LEARN MORE AND APPLY |
  - Niche social nets using images increase in popularity
Visually-oriented niche sites such as Pinterest and Tumblr are gaining currency as an alternative to broad-based Facebook and Twitter, data shows. Pinterest, for example, has gone from 400,000 users in May to 11.7 million users in January, according to comScore. Tumblr, which allows for a combination of words and pictures, had almost 16 million users in November. "The platform works especially well for media companies, which can post their own content as well as supplemental photos and quotes," notes Kimberly Maul. eMarketer (2/27)  | Leveraging Social Business to address CMO Key Challenges. Join us for this webcast to hear the results of our recent CMO study and learn how Social Business practices can help address these challenges by: delivering value to empowered customers; fostering lasting connections; capturing value and measuring results. Register today! |
 | Hot Topics | | | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
- Kohl's, Sears boost online investment
Executives from Kohl's and Sears emphasized the growth in their online retail operations and detailed plans to boost investments in e-commerce this year. Kohl's booked $1 billion in online sales for the first time, and expects web business to grow another 40% this year. InternetRetailer.com (2/24)  | RadioShack has a global presence and a variety of innovative products and services. With reasonable investment levels and hundreds of potential markets, a RadioShack franchise represents an exciting opportunity for you to associate with a powerful retail brand. Click here to learn more. |
 | | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| Interactive Advertising | | | | - Wall Street awaits Facebook event for ad cues
Facebook is expected to introduce new advertising initiatives at an event in New York this week. Wall Street is watching the company closely to see whether it can create a mobile-advertising model and live up to its $100 billion valuation. Vertere Group's Tim Hanlon says, "There is a romance budding between the marketing and advertising community and Facebook," but they're not ready to tie the knot yet. Los Angeles Times (2/24) | Legislative & Regulatory | | | | - Retailers grapple with new tax-reporting form
Retailers and other businesses that accept credit and debit cards or online payments have a new tax reporting form this year. Banks and payment-services providers such as PayPal must send the 1099K form to their customers and to the IRS, to detail the gross revenue merchants made from the transactions. San Francisco Chronicle (2/26) | Shop.org Spotlight | | | | - How to make e-commerce a little more social
Social media websites have created an informal way for people to share activities, interests and memorable experiences with the click of a button. Since the advent of these platforms, e-commerce executives have been experimenting with the most effective ways to motivate consumes to share what their buying with their online friends. A recent STORES magazine article takes a closer look at Active.com's new technique of e-commerce interactivity, illustrating that leveraging this virtual word-of-mouth can have a positive effect on earning new business from consumers who appear particularly influenced by peers' opinions. Read the full article. - Best ways to turn browsers into buyers
From personal recommendations to online reviews and data security, online shoppers weigh several different factors before making a purchase. But in what ways can online retailers visually display to consumers that their information will be secure? In a white paper from the Shop.org library, McAfee's Web Security group identifies three ways e-commerce executives can use their landing page to convey online security as a way to increase online sales. Download the white paper.
| SmartQuote | | | |  | One will rarely err if extreme actions be ascribed to vanity, ordinary actions to habit, and mean actions to fear."
--Friedrich Nietzsche,
German philosopher  |
| | This SmartBrief was created for cpgbrokers.data@blogger.com
| | | Advertise | | Associate Publisher: Dena Malouf 202-407-7837 | | | | | | | | | | Recent Shop.org SmartBrief Issues: - Friday, February 24, 2012
- Thursday, February 23, 2012
- Wednesday, February 22, 2012
- Tuesday, February 21, 2012
- Monday, February 20, 2012
| | | Lead Editor: Megan Conniff
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | | | | | © 1999-2012 SmartBrief, Inc.® Legal Information |
|
Amsterdam-based international supermarket retailer Ahold will acquire online retailer Bol.com in a deal valued at $470 million, the companies said Monday. Ahold, which operates 3,000 stores in 11 countries in North America and Europe, aims to triple its online sales and expand its geographic reach in the next few years. 
Fifty-nine of the top 100 Internet retailers offered electronic gift cards in 2011, compared to 40 in 2010. Source: 
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.