Friday, February 17, 2012

Retailers drop F-commerce experiments

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February 17, 2012
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  • CEO: Groupon's only competition is Groupon
    Groupon has set the pace for the daily deals industry, growing from a startup to a public company with operations in 47 countries in just three years, CEO Andrew Mason said at a technology conference this week. "At this point, when we think of the competitive landscape, we think that the biggest competitors are ourselves," he said. ZDNet/Between the Lines blog (2/16) LinkedInFacebookTwitterEmail this Story
Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
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  Online Retail Trends 
  • Retailers drop F-commerce experiments
    Retailers including J.C. Penney, Nordstrom and GameStop closed their Facebook stores within months of launching them, throwing the future of F-commerce into doubt, said Forrester Research analyst Sucharita Mulpuru. "There was a lot of anticipation that Facebook would turn into a new destination, a store, a place where people would shop," Mulpuru said. "But it was like trying to sell stuff to people while they're hanging out with their friends at the bar." Bloomberg (2/17) LinkedInFacebookTwitterEmail this Story
 
  • Study: Retailers' m-commerce sites still evolving
    About 68% of the top 100 online retailers have created mobile shopping applications and 59% have launched mobile sites, but many still have a long way to go when it comes to catering to tablet users, according to a survey done for Zmags. Most of the retailers use their existing e-commerce sites, which often provides a frustrating shopping experience, the study says. DMNews (2/16), InternetRetailer.com (2/16) LinkedInFacebookTwitterEmail this Story
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  New Media & Technology 
 
  • What comes after QR codes?
    Online marketer and tech fan Jon Barocas was an early fan of QR codes, but says his interest waned over time as he identified some of the reasons consumers aren't using them more. Humans are visual animals, he writes, which means we're much more likely to adopt newer technologies like mobile visual search, which involves photographing actual products rather than scanning the less visually appealing codes. Mashable (2/16) LinkedInFacebookTwitterEmail this Story
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  Companies in the News 
 
  • Mobile payment loyalty service adds 4 cities
    A loyalty program that encourages consumers to use their smartphones for payments is doubling the number of cities in which it's available. LevelUp is launching in Atlanta, Chicago, San Diego and Seattle, expanding from Boston, New York, Philadelphia and San Francisco. The service allows users to link credit or debit card accounts to their phones, which are equipped with a QR code that can be read at participating merchants to make payments and accumulate rewards. Chicago Tribune (2/16) LinkedInFacebookTwitterEmail this Story
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  Shop.org Spotlight 
  • Online Merchandising Workshop call for speakers open until March 9
    Shop.org's popular Online Merchandising workshop is heading back to sunny San Diego July 16 to 18, an intimate 300-person, retailer-only event focused on prevalent online merchandising topics in the industry. Experts on website (re)design, shopping cart optimization, site search, product photography and video, site navigation, product content, conversion tips and tricks, site search and more are encouraged to submit a topic to present with a retail executive. Learn more and submit a proposal. LinkedInFacebookTwitterEmail this Story
 
  • KPMG Global Retail Director talks trends for 2012
    With cost-containing initiatives out for retail executives in 2012, many will look toward investing in strategies that will optimize their online and mobile platforms to increase sales and customer satisfaction. In a new post on Retail's BIG Blog, KPMG's Global Head of Retail Mark Larson discussed retailers' most important initiatives for 2012 and top themes in NRF Foundation's recently released Retail Horizons: Benchmarks for 2011, Forecasts for 2012 report. Read more. Retail's BIG Blog (2/15) LinkedInFacebookTwitterEmail this Story
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