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  | | | Sales Strategies |  | | |  | - How an effective lead-nurturing program can build customers' trust
Using an automated lead-nurturing program -- such as via e-mail -- can help to guide potential customers along through the sales cycle and build trust for your organization, writes Cynthia Hamlin. To create a successful program, figure out whom you want to target, and use content you have already created to provide value to potential customers, she advises. CustomerThink (2/22)      - 5 ways to help your reps achieve their full potential
Not all high-potential sales representatives develop into top performers, so offering effective coaching to help them progress is critical. Sales leaders should help these representatives to focus on the tasks that are really important, to stay upbeat and to take on challenges that may make them uncomfortable. SalesTrainingConnection.com (2/26) - How to improve communications with your team
As a sales leader, improving your communication skills can provide significant benefits for your company, writes Dan Perry. You should establish a regular schedule for various interactions with your representatives and alter your approach to suit the needs of each individual, he writes. You should also avoid communication mistakes such as trying to address the wrong problems, he writes. Sales Benchmark Index/Sales Force Effectiveness Blog (2/24) |  | Concerns regarding leadership capacity and development have been heightened recently by increasing globalization, business complexity, and the impending retirement of vast numbers of seasoned leaders. Taleo and DDI explore best practices in addressing the challenge to develop and acquire emerging leaders in this white paper. |
 | | | Daily Data Points | | | |  | - Economists release rosier forecasts
Economists are becoming more optimistic in their forecasts for employment: They now estimate an average of 170,000 new jobs will be added per month this year, and unemployment will average 8.3%, according to the National Association for Business Economics. Earlier, economists predicted 127,000 jobs would be added per month and unemployment would average 8.9%. Bloomberg (2/27) |  | Sales Teams Are Stretched Too Thin To Maximize Revenue
Sales teams across the globe are expected to cover more than ever. New research shows that this has made it much more difficult for them to see competitive defections and opportunities to sell more – "blind spots" that can cause as much as 12% of revenue to fall through the cracks. Learn how companies are taking simple steps to address this. | | | | On the Road | | | |  | - High-end hotels add tech to their amenities
An increasing number of luxury hotel properties are including technology that allows guests to control temperature, lights and other features in their rooms with a single interface. Mobile technology in many of the high-end hotels also allows guests to make reservations, print boarding passes or make concierge requests remotely. Digital Trends (2/26) |  | Organizational Privacy Architecture and Assessment
This checklist for Ecommerce, Web Development and Design, and Direct Marketing professionals enables you to gauge your organization’s privacy compliance and best practice levels. Thousands of companies leave the intricacies of privacy management to TRUSTe, the 13-year-old leader in online privacy. Gain an overview of the program today. |
 | | | App Update | | | |  | - How to pick a smartphone to take on business trips
Your smartphone's network can determine where you are able to get coverage as you travel around the world, writes Joseph Fieber. The network technology used by Verizon and Sprint is commonly used in Asian countries, but the technology used by AT&T and T-Mobile is more common in other parts of the world, he notes. Your phone's hardware also affects where you will get coverage, he writes. PC World Business Center/Biz Feed blog (2/27) |  | Learn How to Cut HR Costs Without Cutting Production
Entrepreneurial execs know that they need to follow the rules, but they may not realize which decisions will lead to the two vital components that help keep HR costs low. The following paper focuses on minimizing human capital expenses in four key areas. Download the white paper, An Executive’s Guide to Cutting HR Costs to learn more. |
 | |
- Dude, where'd that word come from?
The origins of the word "dude" are uncertain, but etymologists have some hypotheses. For example, the word might have come from the German word for "blockhead," or it could have come from a poor British pronunciation. Gizmodo (2/28)  | Deepen the relationship with your leads from the first point of contact throughout the entire buying cycle and you will increase conversions and establish long term customers."
--Cynthia Hamlin, marketing coordinator for Net Atlantic, writing at CustomerThink  |
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