Tuesday, February 14, 2012

Kraft campaign urges Valentine tweets

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February 14, 2012News for the food, beverage and consumer packaged goods industry

  Company Watch 
 
  • Brazil's Yoki reportedly will be purchased by General Mills
    Brazilian food-maker Yoki is being acquired by General Mills for $1.16 billion, local newspaper O Estado de S. Paulo reported. Yoki, with nine factories in Brazil, makes packaged snacks and juice. The acquisition gives General Mills a footprint in Brazil, where it sells only imported products. Reuters (2/13) LinkedInFacebookTwitterEmail this Story
  • Friendly's scoops up supermarket deals
    Friendly's, which closed stores after filing for bankruptcy in October, has been expanding supermarket distribution with retailers including Food Lion and Wal-Mart. In eight months, the company has increased distribution 40% to 3,200 supermarkets, and plans to double that number by year's end, said Harsha Agadi, who stepped down as CEO last week. The Boston Globe (tiered subscription model) (2/12) LinkedInFacebookTwitterEmail this Story
  • Chobani founder: "Yogurt was a sleepy item"
    Hamdi Ulukaya, founder of Chobani yogurt company Agro Farma, said yogurt is a staple in his native Turkey and elsewhere in Europe, but was a "sleepy item" in the U.S. His Greek yogurt company in upstate New York began with five people in 2007 and has expanded to about 1,000 employees, with expansions planned for New York and Idaho. FoxNews.com (2/8) LinkedInFacebookTwitterEmail this Story
 
  • Distribution grows for Native American Natural Foods
    High-protein 70-calorie Tanka Bars, made by South Dakota company Native American Natural Foods, are being sold at about 3,500 stores nationwide, including Whole Foods, which is expected to increase distribution. The company sold 1 million Tanka bars and packaged bites in 2011, and expects business to grow by about a third this year, said co-owner Mark Tilsen. CBS MoneyWatch/The Associated Press (2/13) LinkedInFacebookTwitterEmail this Story
  • Other News
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  Trends 
 
  • GMA representatives to participate at NGA Show
    GMA representatives will be available to talk with attendees at the NGA Show this week, said Peter Larkin, president and CEO of the National Grocers Association. "The new arrangement will allow retailers to get together with manufacturers to discuss common issues," he said. "There will be a seating area and food and beverages available so our members can talk with GMA members about issues of mutual concern in an informal setting." Supermarket News (2/13) LinkedInFacebookTwitterEmail this Story
  • Beer sales reach $98 billion in 2011
    Beer sales were up 2% in 2011 to $98 billion, with premium brands leading the growth. According to The Beer Institute, retail beer sales grew less than 1%, to $43 billion, while sales at restaurants, bars and other venues rose 3% to exceed $55 billion. Los Angeles Times/Money & Co, (2/13) LinkedInFacebookTwitterEmail this Story
Mintel finds consumers aren't looking for HFCS.
Only 4 percent of consumers are looking to reduce or avoid high fructose corn syrup (HFCS), according to newly released study findings by Mintel Research Consultancy. Over 2,000 consumers were surveyed on sweeteners, with some surprising results.
Visit CornNaturally.com/Mintel for details.
  Corporate Social Responsibility 
  • Hershey says 3 Pa. factories send nothing to landfills
    Three Hershey facilities in Pennsylvania are carrying out the chocolate company's sustainability efforts that highlight recycling and waste management. "We achieved [zero-waste-to-landfill] at these facilities through a rigorous process of eliminating waste, recycling and converting waste to energy. Our employees understand the importance of sustainability across our company and are working together to reach our reduction goals," said a Hershey executive. Progressive Grocer (2/13) LinkedInFacebookTwitterEmail this Story
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  Advertising & Marketing 
 
  • Dole campaign celebrates salad indulgence
    A Dole Food campaign with social media, traditional ads and media events taps celebrities including Felicity Huffman and Cheryl Burke to urge consumers to embrace a "salad state of mind," or "salad'tude." The campaign celebrates "salad self-indulgence" by combining "ingredients and flavors you crave the most, whether everyday or unexpected, with a little imagination and pizzazz, to create your own salad masterpiece," said Ronda Reed, vice president of marketing for Dole Fresh Vegetables. Progressive Grocer (2/13) LinkedInFacebookTwitterEmail this Story
  • Kraft campaign urges Valentine tweets
    Kraft Foods said it will donate 100 boxes of Macaroni & Cheese for every Valentine's Day tweet using the hashtag #VoiceOfLove. Some of the messages will be voiced by Ted Williams, who was discovered while homeless, and the resulting videos will be posted on YouTube. ClickZ (2/13) LinkedInFacebookTwitterEmail this Story
How to Get the Package You Need—Without Breaking the Bank
A robust benefits package can be the difference between someone choosing to work with you versus a more established competitor. But with the cost of benefits rising each year, providing a benefits package that helps you attract, retain and motivate talented people gets harder all the time. Download, 5 Ways To Manage The Rising Costs of Benefits.
  Retail Spotlight 
 
  • SUPERVALU continues Essential Everyday rollout
    SUPERVALU is continuing to roll out Essential Everyday, offering the private label to select independent grocers. Traditional SUPERVALU stores already transitioned to the line, which has about 2,400 items, including pasta, cereal and snacks. The label launched last year. Supermarket News (2/13) LinkedInFacebookTwitterEmail this Story
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  GMA News 
  • Capturing Recall Costs for Consumer Products webcast on March 6
    In collaboration with Ernst & Young and Covington & Burling, GMA will hold a webcast on the recently released report: Capturing Recall Costs: Measuring and Recovering the Losses on March 6, from 2-4 p.m. ET.

    This report is based on a year-long survey of 34 participating GMA-member companies, of which 58% have been affected by a product recall in the past five years. The webcast will focus on the results of the survey, including how companies deal with recall risk and the obstacles in recovering recall costs. Get more information or register. LinkedInFacebookTwitterEmail this Story
Learn more about GMA ->About GMA  |  Issues and Policy  |  Newsroom  |  Events  |  Research and Tools

  Government & Food Safety 
  • Obama wants FDA's budget increased for fiscal 2013
    President Barack Obama proposed an expanded FDA budget for fiscal 2013, with funds stemming primarily from industry fees. Despite economic tribulations, the government continues to value food safety, as illustrated by the $1.4 billion Food Safety Modernization Act. FoodSafetyNews.com (2/14) LinkedInFacebookTwitterEmail this Story
Position TitleCompany NameLocation
National Director Bakery Manufactuting OperationsPanera BreadSt. Louis, MO
Director of Supply Chain ManagementAurora Organic DairyUS - CO - Boulder
Click here to view more job listings.

  SmartQuote 
Looking back, I have this to regret, that too often when I loved, I did not say so."
--David Grayson,
American journalist and writer,
quoted for Valentine's Day, Feb. 14, 2012


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