| February 24, 2012 | | CONNECT WITH SMARTBRIEF |  |  | |  | | | The Leaderboard |  | | |  | - A road map for revamping your company's culture
Leaders have to focus on more than performance metrics if they want to bring out the best in their teams, S. Chris Edmonds writes. Good companies have internal cultures that inspire employees to tackle their work with their "heads, hearts and hands." It starts with senior leaders who promote the need for change, set expectations for good behaviors and make people accountable for bringing positive values to life. SmartBrief/SmartBlog on Leadership (2/22)      - 4 reasons leadership isn't a team activity
We're a long way from "a post-CEO world," writes Bob Frisch. Team-based decision-making processes simply don't work well, leaving companies without proper accountability or the ability to make tough decisions swiftly. "It is unrealistic and unreasonably idealistic to think that modern corporations will abandon the time-tested model of placing their trust in individuals to lead them in favor of utopian experiments in management-by-committee," Frisch writes. CNNMoney.com/Fortune (2/23) - How content marketing should fit into your sales process
Your content-marketing strategy should be designed to guide people through the customer life cycle, writes John Jantsch. For example, to first build awareness about your product, you should provide content with carefully selected keywords, he writes. From there, your content should encourage potential customers to like and trust your brand and eventually buy your product. Duct Tape Marketing (2/22) - Effective sales management requires a personalized approach
It might be tempting to create a one-size-fits-all sales process for your team, but sales managers get better results when they help representatives to create plans that suit their individual needs, writes Diane Helbig of Seize This Day Coaching. "Since no two people are the same, it stands to reason that no two people will need the same plan and assistance to reach their goals." Sales and Sales Management Blog (2/20)  |  | Earn 2X rewards points on shipping costs with The Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  | | | Daily Data Points | | | |  | - Unemployment filings hold steady, bolstering optimism
The same number of Americans -- 351,000 -- filed unemployment claims last week as the previous week, the Labor Department reported. That unchanged level is the lowest since the recession started in 2007. "The economy is on the mend from a job-creation perspective," said Federated Investors market strategist Phil Orlando. Reuters (2/23) |  | Organizational Privacy Architecture and Assessment
This checklist for Ecommerce, Web Development and Design, and Direct Marketing professionals enables you to gauge your organization’s privacy compliance and best practice levels. Thousands of companies leave the intricacies of privacy management to TRUSTe, the 13-year-old leader in online privacy. Gain an overview of the program today. |
 | | | On the Road | | | |  | - Hotels are embracing the increasing wellness trend
Hotels and resorts are ramping up wellness programs in response to a heightened interest in wellness among consumers, this feature says. Such wellness programs include amenities that seek to improve all aspects of the guests' daily lives, from a variety of physical activities to healthy dining options. "We're seeing overall trends of people becoming more health conscious; they live a very fitness-oriented lifestyle and look to find that when they travel for business or vacation," said Sandra Rios of Longboat Key Club. Hotel Interactive (2/20) |  | DemandCon, the world’s first conference dedicated to managing the complete Sales Funnel Top-to-Bottom, provides best practices actionable advice from some of the world’s leading experts in B2B lead generation, sales, social media and sales enablement. | | | | App Update | | | |  | |  | How can you help your company get well sooner?
Visa Healthcare cards reduce paperwork, reimbursement checks and mailing costs, making your job go faster and more streamlined. They also provide employees convenient access to health-benefit funds, which means happier employees and increased enrollment. Visit visa.com/healthcare to learn more. |
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 | Don't wait for your customer to call you when they need something, stay top of mind through content that educates at a higher level."
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| | | | | | | Recent SmartBrief on Sales Issues: - Thursday, February 23, 2012
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- Tuesday, February 21, 2012
- Monday, February 20, 2012
- Friday, February 17, 2012
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