| News about digital retail commerce |  |
 | Could you get more ROI from CRM?
It's no secret that closer customer relationships generate more sales. But if you haven't introduced your associates to the power of advanced clienteling, you haven't even begun to realize your full profit potential! Learn how with our in-depth White Paper: Five Steps to a Better Class of Clienteling. Download your copy now! |
 - Does fashion function as online content?
Before the advent of the Internet, fashion brands had the option of selling through established retailers or opening their own stores, writes Monogram co-founder Leo Chen. Today, fashion can fill several new niches online, from pure-play online retailers such as Bonobos and ShoeDazzle to artsy, boutique-like spaces such as Etsy. TechCrunch (7/15)       | Free Ebook: 30 Ideas for your Social Media Plan
This ebook discusses 30 ideas that will help your company gain valuable business intelligence by listening intelligently to your community, industry and competitors while using smart analytics to identify which tactics are working. You will also be able to use a social media crisis to turn frustrated clients into lifelong brand advocates and become a truly social business. Download now. |
 | Live from Shop.org's Merchandising Workshop |  |  | | - What are the goals of product photography?
 Is the goal of good product photography and video to win new brand fans, make sales or both? E-commerce executives from Nike, Tommy Hilfiger and Sandbox Studio debated the question at Shop.org's 2012 Online Merchandising Workshop on Tuesday. Shop.org Blog (7/17) - How to avoid making a bad landing page
Does the landing page on your lovingly created e-commerce website have too many links, geeky gimmicks or multiple personalities? If so, you may unknowingly have created an eyesore, says SiteTuners CEO Tim Ash. He shares his list of the five deadly sins of landing page design and how to avoid them. Shop.org Blog (7/17)  | Earn 5X Points on Advertising for the first 3 months and 2X thereafter† with The Business Gold Rewards Card from American Express OPEN.
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LEARN MORE †Terms and Restrictions Apply. |
   | Top 5 HR Compliance Concerns for Small Business
Small and medium sized companies spend a lot of time focusing on core business issues, but they may overlook one of the most potentially serious and costly issues — regulatory compliance. How do you know what issues to look for in order to protect the company? Download this must-read paper that discusses the top 5 HR compliance issues. |
 - Flash-sale site Totsy raises $18.5 million
Totsy has raised $18.5 million in new funding and said first-quarter revenue rose 125% over the same period last year. The flash-sale site, which sells products for babies and children, will use part of the funding on marketing efforts aimed at boosting the active user base, which currently numbers around 3 million, said CEO Guillaume Gauthereau. CNBC (7/17)  | The State of Customer Data Integration in 2012: Industry Report
This free report from Scribe Software covers the What, Why & How of CRM Integration. In this report learn how customer data integration can play a critical role in addressing operational challenges in sales, marketing and customer service. Download the free report now. |
 | Interactive Advertising | | | |  | Be a digital retail trend-setter
The perpetually changing retail industry requires seriously innovative thinking. Surround yourself with the brightest minds in omnichannel and digital retailing and learn the latest trends and tactics to put great ideas into action at Shop.org's Annual Summit, Sept. 10-12 in Denver. Learn more. | | Shop.org Spotlight | | | | - One Kings Lane CEO lays out 5 key trends to e-commerce success
A 300% rise in revenue from 2010 to 2011 speaks volumes to One Kings Lane's e-commerce success. But which approaches set this company apart in the online marketplace? At Shop.org's Online Merchandising Workshop in San Diego, CEO Doug Mack provided a look at the guidelines that helped catapult the home décor site into an e-commerce juggernaut, and merchandising tools retailers can use to refine their online approach. Read more. Shop.org Blog (7/17) - Do coupons really increase site conversion?
While more consumers turn to coupon-related sites, the question lingers: do online coupons drive new and sustainable business to merchants? In a new addition to the Shop.org white paper library, Forrester Research surveyed coupon users and e-commerce executives to find to what extent online coupon and deal sites increased conversions, decreased shopping cart abandonment, and improved customer loyalty and company brand reputation. Download the white paper.
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Almost four in 10 consumers said they use their tablets to comparison shop. Source: 
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