Kraft cheeses draw on Crayola for promo

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July 17, 2012 News for the food, beverage and consumer packaged goods industry   Company Watch    Unilever pushes for fewer calories on menus Unilever Food Solutions has launched a campaign to cut 10 million calories from restaurant menus, and is urging chefs and operators to trim 100 calories from a popular item. The company is offering calorie reduction techniques, calorie counters and menu description ideas through its Seductive Nutrition Tool. QSRMagazine.com (7/16)      Clorox debuts Fraganzia product line Clorox is introducing the Fraganzia line of products, "designed to appeal to Hispanic scent preferences and to specifically meet their needs based on the unique way they approach cleaning." The company surveyed more than 600 Hispanic consumers and found they like to clean in three steps -- cleaning, disinfecting and then adding scent. Advertising Age (tiered subscription model) (7/16), Los Angeles Times (tiered subscription model) (7/16)      Business continues for Dublin Bottling Works Dublin Bottling Works, the former Texas bottler of Dublin Dr Pepper, is still in business, making its own line of sugar-sweetened fountain drinks after the company sold its rights to Dr Pepper Snapple Group. "This is a situation that would have made most people stop doing business," said Jeff Kloster, vice president of the bottling company. "We took it on as a challenge. You can't kill this business." The New York Times (tiered subscription model) (7/14)      Coke can continue to thrive despite currency moves Coca-Cola, which last week announced its 11th stock split, is expected to post a year-on-year earnings decline, which is extremely unusual for the company. Officials in April said changes in currency might harm income, but won't harm the company long-term since it makes and sells beverages around the world through local operations. The Wall Street Journal (7/16)      Where Government Actions Meet Business Decisions. Understand the impact of legislative, regulatory and spending actions on your business with an online tool featuring customized government-related data, news and analysis. Visit bgov.com/SeeTheImpact for more information.   Trends    Study sees shift toward nutrition in food staples The Shopping for Health survey by FMI and Prevention magazine found that more people are buying food that provides nutrients, including whole-grain pasta, rice and bread. Of respondents, 63% said they would support a single nutrition-rating system for all food and retailers. Supermarket News/Refresh blog (7/16), Supermarket News (7/16), Supermarket News (7/16)      Beverage retailers post strong sales for Independence Day In a Wells Fargo Securities survey of beverage retailers, more than 75% said July Fourth sales were better compared with July 4, 2011, and 40% said the increase was greater than 5%. Bonnie Herzog, managing director of beverage, tobacco and consumer research, noted "rational" pricing, with beverage-makers maintaining or raising prices in the second quarter compared with Q2 of 2011. Convenience Store News (7/16)      10 Principles for Building an Effective Human Capital Plan The Human Capital Plan is an important tool that organizations use to drive focused actions that can ensure goal achievement and business success. It allows organizations to assess, plan for, and respond proactively to its human capital challenges and needs. Download the white paper to learn more.   Corporate Social Responsibility    Why corporate responsibility makes business sense Corporate responsibility reports deliver competitive advantages, create cost efficiencies and add luster to brands, writes Christopher Gleadle, founder & CEO of The CMG Consultancy. Embedding sustainability in a company's mission helps attract talent and drives innovation, he writes. Environmental Leader (7/16)      Scan as fast as you work. Scan as fast as 60 pages per minute with the new Canon DR-M160 and increase your productivity with a bigger daily scan volume of up to 7,000 pages. The document quality is improved with a scan resolution as high as 600 DPI. Scan more for less.   Advertising & Marketing    Honest Tea launches first TV ad Honest Tea is debuting its first television ad in four markets, as part of a larger campaign with the tagline, "Refreshingly Honest." The ad for the 14-year-old company shows an animated lemon and tea leaves that are unable to get into a bottle of Honest Tea, with a voice that explains, "We don't let just anything get into a bottle of Honest Tea." Adweek (7/16)      Kraft cheeses draw on Crayola for promo Kraft cheese brands Kraft String Cheese and Polly-O String Cheese are teaming with Crayola on back-to-school promotions with packaging that makes the cheese sticks resemble crayons. The string cheese packaging also includes a $3 coupon for Crayola products. MediaPost Communications/Marketing Daily (7/16)      Optimal food texture in less time. Our DIAL-IN® Texture Technology and PRECISA® texture systems help you rapidly target and achieve your texture goals in soups, sauces and dressings. Let our experts help you save money on oils and solids, meet an industry benchmark or enhance pleasing textural attributes. Find out how.   Retail Spotlight    Weis extends price freeze to 100 days for anniversary Weis Markets said it will keep a price freeze in place on 1,000 common items through Oct. 20, 10 days longer than usual, to mark 100 years since the retailer was founded. It is the ninth price freeze since Weis launched the program in 2009. Supermarket News (7/16)      Discover Orlando's Dining & Entertainment Districts From culinary hotspots to energetic nightlife, Orlando makes business trips more rewarding. Boasting six diverse dining and entertainment districts, Orlando provides an atmosphere that's unique and sophisticated for business dinners, networking and team interaction. Find out how business events are just the beginning at OrlandoDistricts.com.   Sponsored Content    Symantec Software is Crashing PCs Worldwide Courtney Rubin Relationship Selling Is Dead. What's Next? Barry Moltz Is Your Small Business a Target for Natural Disaster? Angela Stringfellow Content Generation Strategies for Small Businesses Walter, Ekaterina, Intel Corp, Social Media Strategist How Secure is Your Small Business' Intellectual Property? Angela Stringfellow   Health & Wellness  Too much TV time may lead to bigger waist size in children Children ages 2 to 4 who spent extra weekly hours watching television had an increased risk of a bigger waist size and worse muscular fitness at age 10, Canadian researchers reported in the International Journal of Behavioral Nutrition and Physical Activity. BBC (7/15), The Huffington Post (7/16)        GMA News  Join GMA for unique thermal processing training in September From Sept. 17-28 at GMA headquarters in Washington, D.C., GMA will once again offer the Thermal Processing Professional Training program. This two-week, intensive program is designed to teach professionals working towards becoming a recognized Process Authority not only the "whats" and "whens" of food processing, but also "why" specific steps used in the development process are so critical. This focus on "why" sets GMA's TPPT program apart from other training programs. Register today. Can't make the full program? Register for one of the five modules as an individual workshop. Find out how.      Learn more about GMA -> About GMA  |  Issues and Policy  |  Newsroom  |  Events  |  Research and Tools Position Title Company Name Location Executive Assistant, Policy and Strategic Planning Grocery Manufacturers Association Washington, DC Human Resources Business Partner The Boston Beer Company Cincinnati, OH Off-Centered Packaging Manager Dogfish Head Brewery Milton, DE Click here to view more job listings.   SmartQuote  Enthusiasm is everything. It must be taut and vibrating like a guitar string." --Pelé, Brazilian soccer player          This SmartBrief was created for cpgbrokers@gmail.com   Subscriber Tools       Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Search past news | Archive | Privacy policy Advertise Publisher, Food & Beverage:  Chris Warne 212-450-7970 Download Media Kit Job Board:  Jackie Basso (202) 407-7871   Read more at SmartBrief.com A powerful website for SmartBrief readers including: Industry Home Readers' Choice Search Archive Who's Hiring? 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