   | July 24, 2012 | News for the food, beverage and consumer packaged goods industry |  |  |
- H2M Beverages releases a new noncarb with a twist
H2M Beverages' 989 OnDemand noncarbonated sports drink is among the increasingly popular alternatives to soda. The drink, marketed by Philadelphia agency Red Tettemer & Partners with a $3 million to $4 million budget, sports a tagline ("Twist. Release. Daily.") that refers to the cap, which is twisted to release vitamins, minerals and electrolytes into the water. The makers say it adds "interactivity" to the product. Distribution started in New England and is moving down the Eastern Seaboard. The New York Times (tiered subscription model) (7/23)       - Mars plans to launch limited-edition vanilla Milky Way
Mars will debut the Milky Way French Vanilla and Caramel bar in February for a limited time. It is the first Milky Way extension since the Milky Way Simply Caramel bar three years ago and is supported by research showing that 70% of consumers would definitely or probably try it. CSP (7/23)  | Eating Patterns in America
Rising food prices, stagnant incomes, health concerns, new products and restaurants. See how these trends affect how Americans eat and drink. With The NPD Group's 27th Annual Report on Eating Patterns in America, you can get your facts and insights from the same place the nation's leading food marketers get their information.
Eating Patterns in America | |
| Trends |  |  | | - Global cheese market is expected to top $55B in 2012
Led by the U.S., the world's top cheese manufacturer, the global cheese-making industry is expected to reach $55.3 billion this year, according to IBISWorld. "The industry has benefited from robust global economic growth for much of the past five years, rising demand from the newly affluent economies of Southeast Asia and Latin America and clever product innovation," analyst Naren Sivasailam said. Food Product Design (7/20) - 25% of Americans utilize online coupons
According to Coupons.com, digital coupons are used by 25% of Americans, or 55.7 million people, compared with 49 million in 2010. People who use online coupons make more shopping trips, spend more money and have a higher average household income compared with other shoppers. CandyAndSnackToday.com (7/24)  |  |  | | See how Cardmembers use American Express OPEN Cards to help run their business:
“American Express customer service is phenomenal. There's always someone at the end of the line, whether it's evenings, weekends, or holidays.” - Eli Wilner, Eli Wilner & Company
With the Business Platinum Card from American Express OPEN, you can enjoy over 30 premium benefits to help power your business. Including, 24/7 customer service.
LEARN MORE & APPLY | |  |  |  |
  | Corporate Social Responsibility | |  | | |  | - Why companies should stick with CSR
Although the economy is still struggling, companies shouldn't rush to pull the plug on their CSR programs, writes Penn Strategies CEO Shrita D. Sterlin. The branding benefits of going green will last long after the economy recovers, Sterlin predicts. "CSR initiatives achieve positive social ends, while building good will for companies and strengthening their brand positions in the marketplace," she writes. The Washington Post (7/20)  | Better-for-you just got better. Want your baked chips to have a texture more like fried? Rapidly target and achieve "fried-like" textures with the help of our DIAL-IN® Texture Technology and formulation expertise. Create crispy, crunchy and even crinchy™ textures that will set your snacks apart. Learn how to make your baked snacks even better. |
 - Injured athletes get support from chocolate milk campaign
The Milk Processor Education Program is providing grant money and equipment to the Challenged Athletes Foundation through its REFUEL "got chocolate milk?" campaign. Donations included a specially fitted bicycle and a year's supply of chocolate milk for U.S. Army Sgt. Robert Laux, whose arm was severely injured in Baghdad in 2007. Progressive Grocer (7/23)  | Retail Spotlight | | | |
| Health & Wellness | | | | | GMA News | | | |
| Government & Food Safety | | | | - EU objects to Food Safety Modernization Act provisions
The EU has objections to portions of the U.S. Food Safety Modernization Act that would have the U.S. government reaching out to individual companies instead of enforcing the rules on a government-to-government basis. "Our concern is about duplication of controls," said EU food safety official Carlos Alvarez Antolinez. FoodSafetyNews.com (7/24)
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