  | News about digital retail commerce |  |
 | Could you get more ROI from CRM?
It's no secret that closer customer relationships generate more sales. But if you haven't introduced your associates to the power of advanced clienteling, you haven't even begun to realize your full profit potential! Learn how with our in-depth White Paper: Five Steps to a Better Class of Clienteling. Download your copy now! |
 | Online Retail Trends |  |  | | - TieTry offers tie-rental service
Scott Tindle and David Powers graduated together from the University of Alabama law school and formed startup TieTry before heading off to practice law in separate cities. The startup, based in Tindle's hometown of Mobile, Ala., uses a subscription model that lets customers rent between one and five ties per month for between $11.99 and $29. USA TODAY (7/19)      - E-commerce on the rise as French consumers economise
Online retail sales in France are on track to rise 12.3% to $33.33 billion this year, according to eMarketer. The country's consumers have traditionally been slower than their counterparts in other areas of Europe to adopt to e-commerce, but a need to find lower prices in a tight economy has spurred more rapid growth, said senior analyst Karin von Abrams. eMarketer (7/19) | New Media & Technology | | | | - Friends of Facebook fans drive traffic, study says
Not only are Facebook fans more likely to visit a brand's site, but friends of fans also make more frequent visits, according to a study of European fashion brands including ASOS, H&M and Zara. The study, using data from Facebook and comScore, found friends of ASOS fans were 2.7 times more likely to visit the retailer's site. ClickZ (7/19) - Authorities arrest Russian man accused of cyber-attacks
International law enforcement authorities in Cyprus arrested Dmitry Olegovick Zubakha, a 25-year-old Russian man accused of masterminding cyber-attacks on Amazon and other online retailers four years ago. A Seattle grand jury indicted Zubakha last year, alleging that he launched two "denial of service" attacks on Amazon in 2008 and similar attacks on eBay and Priceline. The Seattle Times (7/19)  | Get More with The Business Platinum Card from American Express OPEN. EARN 25,000 MEMBERSHIP REWARDS® POINTS by spending $5,000 in the first 3 months of Card membership†.
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  - Macy's expands shopkick partnership nationwide
Macy's has rolled out its partnership with shopkick to all 800 U.S. stores, offering shoppers rewards and exclusive deals via their mobiles as soon as they walk in the store. Other retailers including Target, Best Buy, Old Navy and Crate & Barrel have teamed with shopkick nationally as well. MobileCommerceDaily.com (7/19)  | 10 Principles for Building an Effective Human Capital Plan
The Human Capital Plan is an important tool that organizations use to drive focused actions that can ensure goal achievement and business success. It allows organizations to assess, plan for, and respond proactively to its human capital challenges and needs. Download the white paper to learn more. |
| Legislative & Regulatory | | | | - Wal-Mart lobbies Congress on online collection of sales tax
Wal-Mart Stores has been increasing political contributions and lobbying efforts, becoming a key supporter of federal legislation that would let states require online retailers to collect sales tax. "This is Wal-Mart's top issue, if not one of their top issues," said Rep. Steve Womack, R-Ark., who wrote the bill and whose district includes Wal-Mart's headquarters. Bloomberg Businessweek (7/20) | Shop.org Spotlight | | | | - How social media has revolutionized back-to-school
The back-to-school season offers retail companies a unique opportunity, according to a recent white paper by Mr Youth. With an average spend of $800 per college student, many brands are designing marketing programs to engage students from their first moment on campus with the hopes of turning them into brand advocates and, ultimately, loyal lifelong customers. And while many in the industry identify August and September as the center of the back-to-school bullseye, it's the end of a six-month journey that brands, for the most part, are completely missing. Read more.  | - Looking to hire? Share on the Shop.org job board
The Shop.org job board is available to all members as a platform for sharing job opportunities relevant to retailers and service providers within the online and multichannel retail industry. Including analytics, IT and general e-commerce positions, choose from over ten categories to share job openings and build your team through the best digital community in the business. Visit the job board. |
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More than half of back-to-school shoppers will use their smartphone to research products and compare prices. Source: 
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