| News about digital retail commerce |  |
 | Be the One Your Shoppers Remember
Shoppers will consult 10 different sources before making a purchase. How will you convert that research into a sale? Personalization can connect all the points in the buying cycle – from the first experience to remarketing to engaging customers every time they return. Download "Six Tips for Using Personalization to Move the Needle" at: www.igodigital.com/personalization. | - EBay taps designers for holiday collection
EBay is partnering with designers including Billy Reid, Chris Benz and Jonathan Adler to create a holiday collection of apparel, accessories, jewelry and gifts. The eBay Holiday Collective comes on the heels of an announcement from bricks-and-mortar retailers Neiman Marcus and Target that they will create a designer holiday collection to be sold at both stores. Women's Wear Daily (subscription required) (7/17)      - New B2B sites take aim at the wholesale fashion industry
A slew of websites including Fragments, ShopToko, Fashion GPS, The Runthrough, Editd and The IdeaLists are pushing to become players in the B2B fashion industry. "There's market space for B2B-oriented platforms, but they're only going to be adopted if they add value to a retail professional's job and are expertly designed," said digital marketing consultant Macala Wright. Women's Wear Daily (subscription required) (7/17) - Survey: Retailers to explore Google Shopping
Almost 40% of retailers responding to a recent survey said they would use Google Shopping, the paid service that will replace the free one on Google Product Search this year, while almost 30% said they hadn't decided yet, according to a new survey. Internet Retailer (7/16)  | Could you get more ROI from CRM?
It's no secret that closer customer relationships generate more sales. But if you haven't introduced your associates to the power of advanced clienteling, you haven't even begun to realize your full profit potential! Learn how with our in-depth White Paper: Five Steps to a Better Class of Clienteling. Download your copy now! |
 - How Amazon added "hardware-maker" to its job description
Amazon CEO Jeff Bezos had a plan to expand his bookstore into the cybermall it is today. An early lesson about getting into digital music sales too late to eclipse Apple eventually led the company into the hardware business, by launching the Kindle, Fast Company's Adam Penenberg writes. "Bezos knew that ebooks wouldn't take off without a sweet device on which to read them and an online store to make purchasing them easy," Penenberg writes. Fast Company online (7/16) - Meijer launches online contest for toymakers
Meijer.com has created an contest for toymakers, offering two winners the chance to sell their wares exclusively on the retailer's website this holiday season. "This contest allows us to offer something exclusive to Meijer.com shoppers while supporting small businesses here in the U.S., something we know is important to our customers," says e-commerce vice president Liwanag Ojala. Internet Retailer (7/16) - Wendy's app lets customers create meals based on calorie counts
Wendy's has launched a new mobile application that allows customers to calculate their calories ahead of the meal. Users can either enter a calorie range and choose from meals that fall within the range, or create their own meals from the menu while the app calculates the total calorie count. QSRWeb.com (7/16)  | Cash Flow Essentials for Small Businesses
Being able to effectively project, monitor, and manage cash flow is essential to the long-term success of your business. Learn how to take a proactive approach toward cash flow management with this free white paper brought to you by American Express OPEN. Download the white paper now, exclusively for SmartBrief readers. |
 | Interactive marketers are feeling the pressure from government to offer clear, transparent privacy regulations for consumers. This free whitepaper, discusses various legislation, such as the EU Cookie Directive, and outlines how marketers must comply while offering a positive and enriching consumer interaction via the new paradigms of consensual targeting. Get the free whitepaper here. |
 | Shop.org Spotlight |  |  | | - Sights from opening night of Merch '12
Talking shop over sunny skies and cool drinks, attendees at the Online Merchandising Workshop kicked off this year's show in style at the La Costa Resort and Spa. But the serene scenes of San Diego weren't the only thing on their minds, with Tuesday's schedule beginning bright and early with a keynote from One Kings Lane CEO Doug Mack and breakout sessions with executives from Crate and Barrel, HSN and many more. Read more. Shop.org Blog (7/17) - Retailers and cross-channel consistency: A global report
Retailers meeting today's cross-channel demands for seamless functionality is no small task -- especially when magnified to markets across the world. In a new post on the Shop.org blog, Okamura Consulting's Jim Okamura shares the background of their recently released report, which tallied how 144 multichannel retailers were delivering in 17 markets across the world, and puts in perspective the tactics that are positioning retailers as cross-channel champions. Read more. Shop.org Blog (7/16)
| Editor's Note | | | | - SmartBrief exclusive from Guy Kawasaki
Shop.org SmartBrief is proud to share an exclusive chapter from best-selling author Guy Kawasaki's new book, "What the Plus! Google+ for the Rest of Us." In return for updating your SmartBrief profile, we will give you Chapter 6 of Kawasaki's book on Google+ –- "How To Share Posts" -– absolutely free. Learn more here. | SmartQuote | | | |  | Enthusiasm is everything. It must be taut and vibrating like a guitar string."
--Pelé,
Brazilian soccer player  |
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Three-quarters of retail executives said they have identified stolen items for sale online on e-fencing sites. Source: 
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