  | July 25, 2012 | News for the food, beverage and consumer packaged goods industry |  |  |
| Company Watch |  |  | | - Campbell offers three-pronged strategy
Campbell has unveiled a strategy for growth that calls for stabilizing and growing its soup and simple meal business in North America, expanding overseas, and continuing to increase sales of baked snacks and healthy beverages. "We will tend very carefully to our core business, while we shift our center of gravity toward new consumer groups, new consumer needs, new consumer platforms and new geographies," said Denise Morrison, president and chief executive officer. BevIndustry.com (7/24), CSP (7/24)       - Hostess adds wheat varieties of Wonder Bread
Hostess Brands has expanded its Wonder Bread line with the debut of Whole Wheat, Honey Wheat and Wheat Sandwich breads. All three contain 25% less sodium than traditional wheat breads, and contain no trans fat or artificial colors, flavors or preservatives. Food Business Review (7/24)  | Earn 2X rewards points on gasoline purchases with The Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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  - Vegan diets become more popular for health benefits
More people are trying to eat healthier using a vegan diet, which can reduce cardiovascular risks and promote weight loss. Registered dietitians, such as Marion Nestle at New York University and Katherine Beals at the University of Utah, said a vegan diet can be difficult to manage and come up short on important nutrients. Still, the Academy of Nutrition and Dietetics has said a well-planned vegan regimen can be appropriate even for infants. U.S. News & World Report (7/24)  | Scan as fast as you work. Scan as fast as 60 pages per minute with the new Canon DR-M160 and increase your productivity with a bigger daily scan volume of up to 7,000 pages. The document quality is improved with a scan resolution as high as 600 DPI.
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  - Snickers to give 1,000 ice cream bars for best tweets
Mars Chocolate North America is holding a contest that will give 1,000 Snickers Ice Cream bars to three participants who use Twitter to best explain how they will share the treats. "We've always had creative fans, and we can't wait to see the novel ways they plan to share 1,000 of these cool summer treats," said general manager Craig Hall. Progressive Grocer (7/24) - Pepsi launches "Vive Hoy" campaign
Pepsi has tapped Argentine soccer player Lionel Messi for its "Vive Hoy" campaign, which is appearing on Hispanic and general-market networks. "In the carbonated category, exponentially, growth is going to come from Latinos," said Javier Farfan, senior director of cultural branding. "There's the population growth, but we're also more prone to drink soda. So it became really important and strategic for Pepsi to get into that space." Advertising Age (tiered subscription model) (7/24) 
- Researchers: NYC soda-size limit would cut 63 calories per customer
New York City's proposal to limit containers of sugar-sweetened beverages to 16 ounces would cut 63 calories per customer at fast-food restaurants, New York University researchers wrote in a letter to the New England Journal of Medicine. Sixty-two percent of beverages sold would come under the policy, according to the data in the study. MedPage Today (free registration) (7/23) - Local and organic produce generally are healthier than imports
Homegrown produce or food picked up at the farmers market generally is healthier than any foreign product, experts say. "Food that doesn't travel as far generally is going to have higher vitamins and minerals and micronutrients," nutritionist Michael Altman said. "And food grown organically, for example, or in a more sustainable environment, without synthetic pesticides and fertilizers, tends to have higher amounts of antioxidants and nutrients that are plant based." KDRV-TV (Medford, Ore.) (7/23)  | For independent consultants, establishing a profitable bill rate can seem like guesswork. Download our free Consultant Bill Rate Resource Guide, which includes information-rich bill rate strategy articles that show you how to value and charge for your consulting expertise, including: Cost-Based Method, Market-Based Method, Value-Based Method |
 | GMA News | | | | - Supplier benchmarking webinar: does your supplier make the grade?
Food manufacturers today must strategically place greater emphasis on preventive measures for food safety and defense. In no area is the concept of a food chain more visible than in supplier management. Being able to identify a supplying firm's food safety strengths and challenges is critical to protecting your company and brand integrity.
On Wednesday, Aug. 8, from 2-4 p.m. (EDT), GMA will be hosting the webinar Supplier Benchmarking: Does Your Supplier Make the Grade? featuring industry experts who will discuss a variety of methods for reviewing supplier food safety programs to determine whether they are sufficient to ensure food safety, regulatory compliance and other quality assurance attributes. Register or get more information.
| Government & Food Safety | | | |
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