Tuesday, July 22, 2014

Campbell Soup to introduce 200 new items focusing on fresh

Coca-Cola patents natural fermentation method for fortified beverages | Campbell Soup sets aggressive revenue goal for next 5 years | Campbell Soup to introduce 200 new items focusing on fresh
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July 22, 2014
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Coca-Cola patents natural fermentation method for fortified beverages
Coca-Cola has filed a patent for a method of natural fortification that creates fermented beverages containing up to 20 times the recommended daily intake of vitamins like vitamin B12, vitamin K, folate and biotin. The company's scientists said a single fermentation method and micro-organism can be used to boost the vitamin levels in both carbonated beverages and non-carbonates such as coffee and dairy drinks. BeverageDaily.com (France) (7/21)
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Campbell Soup sets aggressive revenue goal for next 5 years
Campbell Soup is striving to grow from its current $8 billion in revenue to $10 billion in the next five years, with most of the growth to come from acquisitions, company officials said Monday. The company recently acquired Bolthouse Farms, Kelsen Group and Plum Organics. The Philadelphia Inquirer (7/22)
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Creating a happy marriage of brats, beer
Beer and brats go hand-in-hand and many companies, including Johnsonville Sausage, Hillshire Farm and Farmland Foods, offer products that marry the two ingredients. Such products can be a challenge to formulate as beer is more costly than water, and enough has to be used to impart flavor while remaining under legal limits. Companies can benefit from cross-marketing with the beer brand they choose to use, like the partnership between Hillshire Farms and Miller High Life beer. FoodBusinessNews.net (free registration) (7/21)
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Chefs and home canners reach for savory, not sweet, jams
tomato jam
(NEWSCRED/Wiktory)
Sweet, fruity jams and preserves are taking a back seat to savory versions that can be used in many more applications than breakfast toast. Bacon, caramelized shallot and tomato are starring in their own jams and are livening up sandwiches, burgers and dips. ABC News/The Associated Press (7/17)
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SmartBrief Originals
Read the latest food and beverage coverage by SmartBrief in SmartBrief Originals:
Is Your Small Business Using Social Media?
Three in five business owners expect to spend the same or more time on social advertising in the coming year. Social media continues to be a valuable resource for small businesses looking to drive sales, increase brand awareness and reach new customers. Download your free white paper, Going Global: Social Media Marketing for Small Businesses, and learn why it is important to be strategic in choosing your social media platforms.

Corporate Social Responsibility
WhiteWave receives LEED certification for Dallas facility
WhiteWave Foods received Leadership in Energy and Environmental Design certification for its beverage facility in Dallas. The plant produces Silk soy, almond and coconut milk as well as Horizon Organic milk and International Delight Creamers. The plant's sustainable features include irrigation-less landscaping, water-conserving fixtures and locally sourced building materials. FoodProductionDaily.com (France) (7/15)
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Advertising & Marketing
Nestle: Stories stand out on Facebook as competition grows
Facebook's decline in organic reach is due to increased competition and mirrors the way print ads had to improve as inventory became scarce, says Nestle's Meghaan Blauvelt. Nestle has found success on the site by creating posts that tie into a larger story, even if it's as silly as dressing up ice cream cones in costumes for Halloween. Mashable (7/21)
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Retail Spotlight
Kroger seeks out local products for Ky. stores
About 50 local vendors who make 200 Kentucky-bred products will participate in a food show for Kroger next week, as the company decides what will be featured in its new Kentucky Proud displays at most of the retailer's 110 stores in the state. "Because of the popularity of our local products, and how well they sell, we believe expanding the assortment is the right move for our customers and for the local suppliers," Kroger's Local Merchandising Coordinator Scott Chapski said. Lexington Herald-Leader (Ky.) (7/21)
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Health & Wellness
Bio-technology advances fermented functional beverages
Lifeway Kefir
(D Dipasupil/Getty Images for Lifeway Kefir)
The global functional food and beverage market is estimated to grow 22.8% this year, driven in large part by bio-technology advances in fermented beverages. Dairy products, including fermented milks like kefir and ymer, account for 43% of the functional beverage market while other fermented beverages such as kombucha are also seeing success. BeverageDaily.com (France) (7/18)
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Protein -- the new fat replacer
Researchers from Scotland have modified proteins to replace fat in foods beyond milk, cream and yogurt without compromising flavor or texture. "If manufacturers can replace fat in staple foods such as bread, cakes and baked goods it would have a bigger impact," said Steve Euston, one of the researchers. FoodNavigator (7/18)
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GMA News
Last day for discounted Food Labeling Workshop registration
Food Labeling issues are front-of-mind priorities for the CPG industry today. To address this sometimes challenging responsibility, GMA will host its Food Labeling Workshop on Sept. 23-25 and again on Nov. 11-13. Ensure that your organization’s personnel are trained in best practices and federal regulations by GMA's expert faculty. Tomorrow is your last chance for early-bird discounts!
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