Hostess expanding Kan. plant to make more snack cakes Hostess Brands will break ground this week to expand its Emporia, Kan., plant again by adding a 36,000-square-foot warehouse. The company recently invested $30 million, which included a new $25 million bakery line that can produce 1.6 million Twinkies per day. The Kansas location also produces Hostess Cup Cakes, Donettes, Coffee Cakes and Greek Yogurt Cakes. The Kansas City Star (Mo.) (7/7) HP Hood sees rise in use of aseptic packaging HP Hood, makers of extended shelf life beverages, sees continued growth in the use of aseptic packaging, which negates the need for refrigeration and greatly reduces transportation and storage costs. "In the last eight years, we really started going with what we consider significant business in aseptic plastic packaging," said Pete Spanedda, the company's vice president of sales. FoodProductionDaily.com (France) (7/7)  | Sweetener 360. The Video. Watch It Now. Meet Walter & Stacey. Different people with different backgrounds and different attitudes, yet some surprisingly similar shopping habits. It's a message about the difference between what consumers say vs. what they actually do. Just one of many insights into consumer behavior you'll find in the Sweetener360 research. Watch the video now. | | Specialty food on track to hit $100B in 2015 Specialty food sales could reach $100 billion in 2015, according to Mintel International and Spins. The fastest-growing categories from 2011 to 2013 were nut and seed butters, eggs, frozen desserts, ready-to-drink tea and coffee, yogurt and kefir, and chips, pretzels and snacks. Over the same period, specialty food sales rose 15.9%, triple the growth of the overall food and beverage market. FoodNavigator (7/7) Report: Food, beverage sales poised for growth U.S. food and beverage companies will see increased sales in 2014 due in part to new customers and new products, according to WeiserMazars. Health and wellness was the top sales driver in 2013, followed by private-label and organic foods, while center-store products such as canned goods, white bread and frozen food continued to struggle, WeiserMazars' study found. FoodNavigator (7/7)  | Going Global: Social Media Marketing for Small Businesses
Social media is creating new avenues for merchants to promote their companies at a low cost. However, before business owners decide which social media platforms to use for marketing, they need to know more about available options and why they should choose one social media channel over another. In this white paper review some of the most popular options. Download the free white paper now. |
 |  | SAS® Gives Nestle A Flavor for What's to Come
Nestlé Direct Store Delivery improved forecasting accuracy four percentage points and increased service levels with help from SAS Demand-Driven Forecasting. The company is now able to hold inventory costs flat, and its sales force can better plan profitable sales promotions. Read the success story. |
 | | Corporate Social Responsibility | Nestle makes major strides in curtailing waste Nestle cut waste by 44% since 2010 and five of its factories have achieved zero waste to landfills, according to the company's sustainability report. Other notable achievements include sourcing 100% Roundtable on Sustainable Palm Oil-certified palm oil and being on track to have all of its children's products meet the benchmarks for lower sugar set by the Nestle Nutritional Foundation by the end of this year. Sustainable Brands (7/7) | Mondelez premieres Sour Patch Kids' social media campaign Mondelez International has debuted its first Snapchat campaign with a five-day Sour Patch Kids' program. Each day, social media celebrity Logan Paul will post a Snapchat Story to the Sour Patch Kids' account starting with sweet and moving to sour stories. The brand also is partnering with Kiip and Prankstr as part of Mondelez's Mobile Futures program. Adweek (7/7) Procter & Gamble repositions marketing into brand teams Procter & Gamble recently announced it had restructured its marketing efforts by creating brand-based groups, with marketing directors becoming brand directors, in order to achieve "single-point responsibility for the strategies, plans and results for the brands," according to a company spokeswoman. The new format will be divided into four categories: brand management (marketing), design, communications, and consumer and marketing knowledge. CMO.com (7/8) |  | Essential news for mobile marketing professionals
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 | Condoleezza Rice to speak at the 2014 GMA Leadership Forum GMA is pleased to announce that former Secretary of State Condoleezza Rice will speak at the GMA Leadership Forum at The Broadmoor in Colorado Springs. Held Aug. 22-24, this event will bring together leaders in the CPG industry for a robust dialogue about the anticipated industry issues on the horizon. Contact GMA if you haven't received your invitation to attend.
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