Consumer Packaged Goods Broker News: Global flavors, grab-and-go gain popularity with snack consumers

Brynwood Partners buys Juicy Juice from Nestle | Nestle, Keurig Green Mountain partner for Coffee-mate K-Cups | Snyder's-Lance is restructuring after sale of private brands

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July 2, 2014

News for the food, beverage and consumer packaged goods industry

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Brynwood Partners buys Juicy Juice from Nestle
Nestle has sold its Juicy Juice brand to Brynwood Partners, a buyout firm that also purchased the company's Bit-O-Honey, Joseph's Pasta Co. and Flipz brands. Juicy Juice, which has a 3.9% share of the market, is the latest brand Nestle has sold to simplify its U.S. business. The Wall Street Journal (tiered subscription model) (7/2)

Nestle, Keurig Green Mountain partner for Coffee-mate K-Cups
Nestle USA's Coffee-mate will be available in Keurig Green Mountain's K-Cups this fall in the U.S. The pods will contain roast and ground coffee with creamer, the first such two-in-one offering. Parent company Nestle previously debuted Nespresso single-cup coffee pods. Bloomberg Businessweek (7/1), FoodBusinessNews.net (free registration) (7/1)

Snyder's-Lance is restructuring after sale of private brands
Snyder's-Lance is beginning a restructuring program after its purchase of Baptista's Bakery and the $430 million sale of its private brands and two manufacturing facilities to Shearer's Foods, which was finalized this week. The company says revenue is expected to drop about $250 million as it transitions to branded "better-for-you" products. BakeryAndSnacks.com (France) (7/1), FoodBusinessNews.net (free registration) (7/1)

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Trends

Rise of snacking changes buying habits
The number of Americans who snack three or more times a day rose to 56% in 2010, according to government data, and that rise has greatly affected food sales. Annual growth in retail sales of snack foods such as chips, snack bars and nuts rose sharply between 2008 and 2013 compared to the modest rise of more traditional mealtime items such as soup and pasta. Companies are responding by repackaging items in smaller portions and marketing nutritional/calorie content. The Wall Street Journal (tiered subscription model) (7/1)

Global flavors, grab-and-go gain popularity with snack consumers
More sophisticated flavors are trending in the snacking category with gorgonzola and goat cheese topping the dairy category and sriracha, malt vinegar and soy popular for condiments, according to Innova Market Insights. "What was once considered exotic, ethnic or overly spicy, is now moving quickly into the mainstream within the snack world," said Eric Van De Wal, vice president of marketing for Snyder's-Lance. FoodNavigator (6/30)

Tea brands concentrate on convenience to appeal to children
The tea market is expected to hit $25 billion by the end of the year, according to Packaged Facts, and instant and ready-to-drink teas are gaining traction with children. RTD teas hit 47% penetration among U.S. adults, but homes with children had an even higher penetration rate, which suggests children are influencing parents' buying decisions. FoodNavigator (6/30)

Going Global: Social Media Marketing for Small Businesses
Social media is creating new avenues for merchants to promote their companies at a low cost. However, before business owners decide which social media platforms to use for marketing, they need to know more about available options and why they should choose one social media channel over another. In this white paper review some of the most popular options. Download the free white paper now.

SmartBrief Originals

Grocery Aisle: Take a look into the consumer packaged goods and grocery industries with SmartBrief

Trends: Hot PB drinks and cool savory yogurt
The Summer Fancy Food Show offered a full menu of trendy new food and beverage items, including a peanut-butter-flavored hot beverage from Wales set to hit Wal-Mart Stores' shelves this fall and vegetable-based savory yogurts dreamed up by a restaurant chef. Offerings such as green sriracha, smoked okra and lime chipotle marinades show the growing demand for more complex spicy flavors. SmartBrief/SmartBlog on Food & Beverage (7/2)

Advertising & Marketing

Report: 80% of marketers measure their social marketing
The effectiveness of social media marketing is being measured by 80% of U.S. marketers, with "likes" and click-thrus the most popular metrics, according to a report from Ipsos OTX and the Association of National Advertisers. Metrics aligned with broader business operations were among the least used, however, with just 23% of respondents measuring return on investment and 24% measuring sales. eMarketer (6/30)

Other News

Triscuit announces Martha Stewart recipe contest
MediaPost Communications/Marketing Daily (7/1)
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Retail Spotlight

Whole Foods to open store in low-income Chicago neighborhood
Whole Foods Market and Chicago Mayor Rahm Emanuel held a ceremonial groundbreaking Tuesday in the city's Englewood neighborhood, where a Whole Foods store will open in 2016. The $12 million store is an effort to inspire economic development in the low-income area. Chicago Tribune (tiered subscription model) (7/1)