PepsiCo Americas Beverages innovates with new packaging, flavors PepsiCo Americas Beverages, a division of PepsiCo, has doubled its rate of innovation, both in products and packaging, in the last two years, according to Simon Lowden, senior vice president and chief marketing officer. New packaging including 7.5-ounce cans and 12-ounce bottles as well as brand extensions such as Mountain Dew Kickstart and flavor additions like Wild Cherry Pepsi Made With Real Sugar and Mountain Dew Baja Blast have boosted sales. BevIndustry.com (7/11) | Report: Instant coffee sees global growth Instant coffee accounts for more than one-third of retail brewed coffee consumed globally, and sales of instant brews have almost tripled since 2000. Sales approached $31 billion last year and are expected to rise to $35 billion by 2018, according to Euromonitor. Instant coffee is an easy entry point for coffee retailers in markets without a strong coffee-drinking tradition, Euromonitor analyst Dana LaMendola says. The Washington Post (tiered subscription model)/Wonkblog (7/14) Baking mixes for kids present opportunity for food makers  | | (NEWSCRED/Marvin Fox) | The recession led to a rise in home baking, and the category of baking mixes has a gap when it comes to healthier options for children, according to Lu Ann Williams, head of innovation for Innova Market Insights. "I think there's a lot of opportunity to make it indulgent, but maybe a little bit more healthy indulgence," she said. FoodNavigator (7/14)
| | Corporate Social Responsibility | Consumers say companies should do more for sustainability Nearly three-quarters of consumers think companies are not living up to their sustainability expectations, according to a recent Accenture survey that covered 20 countries. And two-thirds of CEOs agree that their companies need to do more. "Brands are failing to connect corporate sustainability efforts to the expectations and priorities of their consumers," the report stated. GreenBiz.com (7/15) | How Kellogg built its digital strategy team Kellogg recognized the need for a digital strategy leadership team that would "engage consumers in new and different ways," according to CIO Brian Rice. The team, knowledgeable in both IT and marketing with both departments working closely together, built a database that allows the company to communicate with consumers in more effective ways. CIO.com (7/14) ThinkThin campaign says you can feel good about snacking The thinkThin High Protein Bar is putting $9 million behind its first national campaign from Adams & Partners, which will tell snackers they can have a bar without any guilt. Print, digital and TV ads parallel the message with people getting caught doing naughty things, such as a woman ogling a jogger who turns out to be her son's friend. "There are lots of things to feel guilty about. ThinkThin isn't one of them," says one spot. The New York Times (tiered subscription model) (7/14) | Food impacts body's biological clock Food has a significant impact on the body's biological clock, and changing what you eat can have an effect on illness and other conditions, according to a new study. Food types and meal times may help reset the circadian clock, such as eating a dinner containing ingredients that improve insulin secretion to ease jet lag. FoodNavigator (7/11) | Get up to speed on thermal processing The avoidance of foodborne disease outbreak is a renewed focus within the industry, and now is the time for all food and beverage companies to work toward eliminating risks. Don't miss GMA’s intensive Thermal Processing Professional Training Program held Sept. 15-26. This program will provide the intricate, science-based methods to help your organization meet regulatory standards. Register online today! |  | No person was ever honored for what he received. Honor has been the reward for what he gave." -- Calvin Coolidge, 30th U.S. president | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
| Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | |
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.