Talking Rain CEO: Competition could bring more attention to beverage sector Talking Rain CEO Kevin Klock said big beverage companies may be able to bring some much-needed attention to the beverage space, which could be beneficial for all beverage companies. "We need more successes in the category to convince retailers to add more shelf space so there is more opportunity for us. The more competition, the more attention comes to us without having to spend a lot of money on marketing and advertising." BrandChannel.com (7/21) Mars Chocolate North America latest to announce price hike Mars Chocolate North America is the latest chocolate company to announce price increases due to rising costs. "In the three years since our last price increase, in March 2011, we have invested significantly in the category and have experienced a dramatic increase in our costs of doing business," said a Mars spokesperson. CandyAndSnackToday.com (7/21)  | For CPG manufacturers with their sights on growth, emerging markets are an important part of the strategy. Many companies rely on distributors or wholesalers to get their products to consumers in various worldwide markets. Managing these distributors isn't easy, but HP can help. Download this paper to find out how to better manage your distributors. | | Package design paramount to new beverage success For new beverages hoping to grab market share from their tried-and-true counterparts, the package design must grab consumers' attention and entice them to make the purchase, according to a study by Affinnova. "Package design is the least expensive and most essential part of the marketing mix, helping to drive trial, repeat purchase and brand equity, yet it only gets a fraction of the attention that advertising or promotion receive," said Waleed Al-Atraqchi, president and CEO. FoodBev.com (7/22) Iced tea offers vehicle for 3 big beverage trends Americans drank 3.6 billion gallons of tea in 2012 and 85% of that was iced tea, according to the Tea Association of the USA. Restaurants can capitalize on the popular beverage by adding tea to cocktails and "mocktails." Operators can offer upscale offerings such as aged tea or kombucha, or infuse tea with trendy dessert flavors like French vanilla or pecan praline. QSR Magazine (7/2014)  | Quick, what's the next thing you should do to retire right?
When it comes to retirement planning, you don't want to miss an important step. That's why we created our PNC Next Step Guide to Retirement. Just answer a few quick questions and we can customize retirement content and tools for you, and build your personalized Next Steps List. Start now. |
 | Millennials and the future of food shopping Millennials are much like the young versions of previous generations, except they grew up in a digital age and lived through the Great Recession, circumstances that affect the way they shop, Hartman Group CEO Laurie Demeritt writes. Young consumers distrust marketing messages, connect with brands based on price and personality and seek out fresh, convenient prepared foods, she writes. SmartBrief/SmartBlog on Food & Beverage (7/23)  | Welcome Aboard: A Guide to Small Business Hiring
Small Business Owners are powered by their people. To be successful, small businesses need to act thoughtfully when it comes to finding good candidates. They need to carefully review their labor needs, navigate the interview process to hire the best and recognize and reward employees' achievements. In this white paper sponsored by American Express OPEN, learn how to hire smart. Download the free white paper now. |
 | Hillshire test of beacon-based offers boosts purchases Beacons used to deliver location-based offers for Hillshire American Craft link sausages raised consumers' purchase intent by 20% and brand awareness by 36%, according to an experiment and analysis by Hillshire Brands and IPG Mediabrands-owned agency BPN. In fall, Hillshire plans to run a similar effort for Jimmy Dean sausages. Adweek (7/22) | What's next in chocolate health claims? Barry Callebaut's new EU-approved health claim could expand chocolate's benefits to include "neuroprotecitve effects" and "improved metabolism," according to Dr. Claudio Ferri, who has conducted several studies about chocolate's health benefits. Callebaut's health claim states 200 mg of cocoa flavanols in cocoa beverages or dark chocolate contributed to normal blood flow, and was approved last year. ConfectioneryNews.com (France) (7/21) | Is your organization up to speed on thermal processing? The importance of having expert thermal processing personnel is essential for any food or beverage manufacturing company. Having well-trained professionals reduces recalls, saves time and money for the organization at large. GMA will host a two-week Thermal Processing Workshop series from Sept. 15-26. This workshop will include interactive training sessions by expert faculty. Registration is open now. |  | The young do not know enough to be prudent and therefore they attempt the impossible -- and achieve it, generation after generation." -- Pearl S. Buck, American writer | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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