Friday, July 11, 2014

Hostess reintroduces the Chocodile

Unilever divests Slim-Fast brand | Bright Food potential buyer for Bumble Bee | Hostess brings back the Chocodile
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July 11, 2014
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Unilever divests Slim-Fast brand
Unilever has sold a majority stake in its Slim-Fast brand to private equity firm Kainos Capital. "This transaction, along with previously announced divestitures, will give us the focus to drive growth behind our core portfolio," Unilever's Kees Kruythoff said. Kainos said Healthy Delights founder Chris Tisi would become Slim-Fast's new chief executive. Reuters (7/10), The Wall Street Journal (tiered subscription model) (7/10), FoodNavigator (7/11)
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Bright Food potential buyer for Bumble Bee
Bumble Bee is reportedly going to be put on the chopping block and China's Bright Food, which already has ties to Lion Capitol, Bumble Bee's parent company, is a potential buyer. Bright Food purchased a 60% share of Weetabix from Lion Capitol two years ago. Undercurrent News (U.K.)/Undercurrent News (7/10)
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Hostess brings back the Chocodile
Hostess has reintroduced the Chocodile, the Twinkie's chocolate-covered counterpart. Its nationwide return is being marketed as the "summer of Twinkies." Chocodiles were discontinued in 1999. Los Angeles Times (tiered subscription model)/Daily Dish blog (7/10)
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Campbell debuts snack size SpaghettiOs MicrOs
Campbell Soup has debuted MicrOs, snack-size versions of its SpaghettiOs that are packaged in microwavable trays for mobile snacking. The company also announced that it will add two additional flavors to the SpaghettiOs line before 2015: Cheesy PizzaOs and Beefy TacOs. BakeryAndSnacks.com (France) (7/10)
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Think your consumers are thirsty for a sweetener switch? That's what one major sports drink maker thought when it changed sweeteners in 2010. Find out whether its sweetener strategy turned into a sales success when you download our free case study. Featuring findings from Mintel research and Nielsen shopper data, it's available at CornNaturally.com.
 
Trends
Back-to-school season brings a focus on meal solutions
The back-to-school season will mean busy schedules for students and parents, and consumers are looking for meal solutions beyond those that go into lunchboxes. Mom Made Foods offers frozen meals intended to make it easy to prepare nutritious dinners, while Ozery Bakery is focusing on breakfast with its Morning Rounds, which it says are healthful alternatives to muffins and doughnuts. Progressive Grocer (7/10)
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Food makers turning to functional ingredients to boost nutrition
Many prepared food manufacturers are looking to functional ingredients to enhance their products' nutritional value. Some are using whole foods, like Doc's Nutrilicious, which has enhanced its frozen pizza's crust and sauce with fruits and vegetables. Others are adding specific elements like chicory root, which Sensus America is utilizing in place of sugar and fat. FoodBusinessNews.net (free registration) (7/10)
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Is Your Small Business Using Social Media?
Three in five business owners expect to spend the same or more time on social advertising in the coming year. Social media continues to be a valuable resource for small businesses looking to drive sales, increase brand awareness and reach new customers. Download your free white paper, Going Global: Social Media Marketing for Small Businesses, and learn why it is important to be strategic in choosing your social media platforms.

SmartBrief Originals
Behind the Scenes: Tips and best practices on management and operations from SmartBrief
What do operators expect from the Sysco-US Foods merger?
The majority of more than 500 foodservice operators surveyed say they expect the pending merger of Sysco and US Foods to bring a greater selection of products, according to Datassential and The Hale Group. Nearly 70% of operators rated pricing and customer service as their top priorities, but only 35% worried about merger-related price increases. SmartBrief/SmartBlog on Food & Beverage (7/11)
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Advertising & Marketing
P&G to launch Always product for adult incontinence
Procter & Gamble is set to reenter the adult incontinence market with an extension of its Always brand. After testing Always Discreet in the U.K., the company is poised to debut the product in the U.S. market with a $150 million marketing push. Adult incontinence is a $1.4 billion category in the U.S. and grew 6% in the past year, Nielsen data indicates. Advertising Age (free access for SmartBrief readers) (7/10)
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Unilever close to establishing digital agency list
Unilever is near the end of an evaluation process of digital agencies that will then be added to an approved list to be used by its brands, such as Hellman's and Lipton Tea, on marketing campaigns. The agencies won't necessarily be kept on retainer, but their costs will have been pre-negiotiated. The move is an effort to reduce marketing costs. Advertising Age (free access for SmartBrief readers) (7/10), The Wall Street Journal (tiered subscription model)/CMO Today (7/10)
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Retail Spotlight
Twin Cities Rainbow stores convert to new banners
Five Rainbow Foods stores in the Twin Cities area have been transitioned from Roundy's ownership to Cub Foods and Byerly's banners, and others are expected to be converted over the next two weeks. A consortium of buyers recently acquired 18 Rainbow stores for $65 million. Six stores will remain under the Rainbow banner. Pioneer Press (St. Paul, Minn.) (7/10)
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New Chicago Whole Foods a local accomplishment
Whole Foods recently broke ground in Chicago's Englewood area, which was previously known for its crime. But the new supermarket marks years of collaboration between residents and the city to bring jobs and a renewed economy as well as healthy food to the neighborhood, according to Chicago Mayor Rahm Emanuel. The new store is slated to open in late 2015 and employ 100 people. Chicago Tribune (tiered subscription model) (7/11)
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GMA News
Get food labeling training from GMA
GMA will host its annual workshop for Food Labeling Sept. 23-25 in Washington, D.C. This year's comprehensive workshop has been redesigned to have an engaging hands-on format to learn about the labeling process and regulatory procedures. Make sure that your food labeling experts are trained by the best! Discounted early bird registration ends on July 23.
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SmartQuote
If once you forfeit the confidence of your fellow citizens, you can never regain their respect and esteem."
-- Abraham Lincoln,
16th U.S. president
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